Análise de Concorrentes · 12.8M visitas mensais

O Semrush é uma plataforma de marketing líder, alimentada por IA, que oferece um conjunto abrangente de mais de 55 ferramentas para SEO, marketing de conteúdo, análise de concorrentes, PPC e redes sociais. Confiado por milhões de profissionais, fornece insights baseados em dados para aumentar a visibilidade online, analisar tendências de mercado e otimizar estratégias de marketing. Com seu vasto banco de dados e recursos avançados de IA, o Semrush capacita as empresas a superar os concorrentes e alcançar um crescimento significativo.

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Serpstat

Marketing de Conteúdo · 327.1K visitas mensais

Serpstat é uma plataforma de SEO tudo-em-um que ajuda as empresas a acelerar seus objetivos de marketing de busca. Fornece um conjunto abrangente de mais de 55 ferramentas para pesquisa de palavras-chave, análise de concorrentes, rastreamento de ranking, análise de backlinks e auditorias de site, aprimorado com recursos de IA para criação de conteúdo e insights de dados.

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Semrush vs Serpstat: preços, recursos e tráfego

Compare Semrush e Serpstat por posicionamento, preço, recursos, tráfego e avaliações.

Atualizado 5 de ago. de 2026

Visão geral

Semrush Visão geral

Preview

Serpstat Visão geral

Preview

Detailed feature comparison

Feature	Semrush	Serpstat
Categoria principal	Análise de Concorrentes	Marketing de Conteúdo
Adicionado	2025-08-07	2025-09-15
Preço	Freemium	Freemium
Site oficial	www.semrush.com	serpstat.com
Tipo de produto	Site	Site
Performance data
Avaliação	Não verificado	Não verificado
Comentários	0	0
Visitas mensais	12.8M	327.1K
Crescimento mensal	7.4%	8.8%
Favoritos	126	107
Details	Ver detalhes	Ver detalhes

Semrush vs Serpstat monthly traffic

Compare Semrush and Serpstat by monthly reach, traffic trend, visit depth, top regions, and acquisition sources.

How to interpret the traffic data

In the Semrush vs Serpstat monthly traffic comparison, Semrush currently shows 12.8M visits and Serpstat shows 327.1K; Semrush has about 39 times the visible traffic of Serpstat, an absolute difference of about 12.4M visits. This reflects visible reach, not feature quality or paid users.

Both tools provide verified traffic details, so monthly trends, visit depth, regions, and acquisition sources can be compared on the same basis.

Semrush monthly traffic:

Latest traffic

Visitas mensais

12.8M

Duração média

2:55

Páginas por visita

4.49

Taxa de rejeição

46.69%

Data updated 2026-06-15

Monthly traffic trend

Principais regiões

Top 5 countries/regions

Country/region	Percentage	Traffic
🇺🇸United States	47.24%	6M
🇮🇳India	25.41%	3.2M
🇬🇧United Kingdom	10.34%	1.3M
🇫🇷France	10.13%	1.3M
🇧🇷Brazil	6.88%	877.8K

Fontes de tráfego

Source type	Percentage	Traffic
Direto	85.53%	10.9M
Referência	11.19%	1.4M
E-mail	3.28%	418.5K

Palavras-chave

hdhub4upimpbunnysemrushsimpcityviralkand

Serpstat monthly traffic:

Latest traffic

Visitas mensais

327.1K

Duração média

1:54

Páginas por visita

3.24

Taxa de rejeição

46%

Data updated 2026-06-15

Monthly traffic trend

Principais regiões

Top 5 countries/regions

Country/region	Percentage	Traffic
🇺🇦Ukraine	64.24%	210.1K
🇷🇺Russia	11.43%	37.4K
🇺🇸United States	10.35%	33.9K
🇧🇾Belarus	8.25%	27K
🇳🇱Netherlands	5.73%	18.7K

Fontes de tráfego

Source type	Percentage	Traffic
Direto	68.7%	224.7K
Referência	29.93%	97.9K
E-mail	1.37%	4.5K

Palavras-chave

backlink checkercthgcnfnserpstatпроверка на иисерпстат

Traffic-based selection guidance: If public market visibility is an important first-pass criterion, investigate Semrush first. The final choice should still follow taxonomy, use case, and a real trial because higher traffic does not prove broader capabilities or better workflow fit.

Usage comparison

Compare the core capabilities of Semrush and Serpstat

Semrush Core features

Marketing de Conteúdo

Análise de Concorrentes

SEO

Análise

Serpstat Core features

Marketing de Conteúdo

Pesquisa

Tudo em Um

Use cases

Semrush Use cases

Análise de backlink

Análise de concorrentes

marketing de conteúdo

Pesquisa de palavras-chave

PPC

Rastreamento de classificação

SEO

auditoria de site

Marketing de IA

pesquisa de mercado

marketing de redes sociais

Serpstat Use cases

Análise de backlink

Análise de concorrentes

marketing de conteúdo

Pesquisa de palavras-chave

PPC

Rastreamento de classificação

SEO

auditoria de site

Gerador de conteúdo de IA

Ferramenta de SEO tudo-em-um

Análise de SERP

Best suited roles

Semrush Best suited roles

Sem dados verificados

Serpstat Best suited roles

Proprietário de Agência

Criador de conteúdo

Analista de Dados

Consultor de Marketing Digital

Gerente de Marketing

Especialista em PPC

Especialista em SEO

webmaster

Semrush vs Serpstat：In-depth comparison and selection guidance

First decide whether the products solve the same kind of need

This in-depth Semrush vs Serpstat comparison uses only the product records, taxonomy, audience, traffic, and community signals available on this page. Semrush is primarily listed under “Análise de Concorrentes”, while Serpstat is primarily listed under “Marketing de Conteúdo”, so the first decision is whether your actual task matches their recorded scope.

The structured fields currently show these decision-relevant differences: Primary category (Semrush: Análise de Concorrentes; Serpstat: Marketing de Conteúdo); Monthly visits (Semrush: 12.8M; Serpstat: 327.1K); Monthly growth (Semrush: 7.4%; Serpstat: 8.8%); Favorites (Semrush: 126; Serpstat: 107); Website (Semrush: www.semrush.com; Serpstat: serpstat.com). These facts are more useful for selection than brand visibility alone.

What market visibility and monthly traffic mean

Both tools provide verified traffic details, so monthly trends, visit depth, regions, and acquisition sources can be compared on the same basis.

If public market visibility is an important first-pass criterion, investigate Semrush first. The final choice should still follow taxonomy, use case, and a real trial because higher traffic does not prove broader capabilities or better workflow fit.

Product positioning, use cases, and roles

Semrush and Serpstat currently overlap in shared categories: Marketing de Conteúdo; shared tags: Análise de backlink, Análise de concorrentes, marketing de conteúdo, Pesquisa de palavras-chave, PPC, Rastreamento de classificação, SEO e auditoria de site. This can place both on the same shortlist, but it does not prove equal implementation, depth, or cost.

Semrush's unique categories/tags are Análise de Concorrentes, SEO, Análise, Marketing de IA, pesquisa de mercado e marketing de redes sociais; Serpstat's are Pesquisa, Tudo em Um, Gerador de conteúdo de IA, Ferramenta de SEO tudo-em-um e Análise de SERP. These unique fields are the strongest differentiators: validate the product whose recorded scope matches the task instead of following traffic alone.

What ratings, comments, and favorites can tell you

Semrush has no verified rating, 0 comments, 126 favorites, and 103 likes；Serpstat has no verified rating, 0 comments, 107 favorites, and 98 likes。

Neither product has enough rating or comment samples for a credible reputation ranking.

Selection guidance by actual need

When to evaluate Semrush first

Put Semrush on the priority trial list when the task aligns with “Análise de Concorrentes” and especially Análise de Concorrentes, SEO, Análise, Marketing de IA, pesquisa de mercado e marketing de redes sociais. This follows recorded positioning and does not imply unlisted capabilities are absent.

Semrush also currently records: pricing is freemium, product type is website, 12.8M verified monthly visits, no verified user rating. Verify any hard requirement around price, platform, or reach before trial, and do not let sparse review data substitute for testing.

When to evaluate Serpstat first

Put Serpstat on the priority trial list when the task aligns with “Marketing de Conteúdo” and especially Pesquisa, Tudo em Um, Gerador de conteúdo de IA, Ferramenta de SEO tudo-em-um e Análise de SERP, or the users include Proprietário de Agência, Criador de conteúdo, Analista de Dados e Consultor de Marketing Digital. This follows recorded positioning and does not imply unlisted capabilities are absent.

Serpstat also currently records: pricing is freemium, product type is website, 327.1K verified monthly visits, no verified user rating. Verify any hard requirement around price, platform, or reach before trial, and do not let sparse review data substitute for testing.

How to validate the recommendation before deciding

The available data describes positioning, public visibility, and community signals, but it cannot prove output quality, speed, integration effort, privacy, or long-term cost in your workflow. Before deciding, run the same representative tasks in Semrush and Serpstat, then record completion time, accuracy, manual corrections, and the real paid threshold. A like-for-like trial turns this comparison into a defensible adoption decision.

FAQ da comparação

How should I choose between Semrush and Serpstat?

Compare positioning, pricing, taxonomy, and traffic maturity, then verify the latest details on each official website.

Where does this comparison data come from?

The factual baseline is derived from product, taxonomy, traffic, and community data. Reviewed editorial conclusions show their source and verification date.

What do unknown fields mean?

Unknown means there is not enough reliable evidence; the page does not fill gaps with assumptions.