Discover powerful incrementality AI tools, including Adxcel and WorkMagic, and other related products.
WorkMagic is an AI-powered marketing experimentation and measurement platform for e-commerce brands. It uses a scientific approach, including incrementality measurement and marketing mix modeling (iMMM), to reveal the true impact of marketing efforts, helping businesses optimize ad spend and significantly improve marketing efficiency (MER) and ROAS.
Business Intelligence
Adxcel is an AI-powered adaptive marketing automation platform specializing in omni-channel attribution and optimization. It provides a unified, cookieless solution to measure campaign performance across all channels, including digital, streaming audio, podcasts, and broadcast radio. Its AI engine delivers predictive insights for targeting and creative personalization to maximize ROI.
Data Analysis