Jasper

Jasper is a comprehensive AI platform specifically designed to empower marketing teams. It serves as an intelligent, intuitive workspace that transforms how marketers plan, create, and collaborate on content. By leveraging a suite of powerful tools, Jasper helps businesses unify their brand experience, significantly accelerate content production, and automate critical marketing workflows at scale. The platform is trusted by world-class marketing teams, from startups to large enterprises like Adidas and Cushman & Wakefield, to drive efficiency and achieve better results.

At its core, Jasper is an agentic platform powered by intelligent AI Agents that understand marketing needs and execute tasks quickly. It's built on an LLM-agnostic architecture, meaning it leverages several large language models fine-tuned for marketing to ensure the highest quality outputs and superior uptime. This approach allows Jasper to provide a rich context layer, ensuring all generated content is resonant, compliant, and perfectly aligned with the brand's identity.

How to use Jasper

Getting started with Jasper is an intuitive process designed for all marketers, not just tech experts. Here’s a typical workflow:

1. Set Up Your Brand IQ: Begin by feeding Jasper your brand's unique identity. Upload your brand book, define your Brand Voice by analyzing existing content, establish a Style Guide for grammar and terminology, and create Visual Guidelines for imagery. You can also upload institutional knowledge (text, video, data) to the Knowledge Base to ground all AI outputs in your company's specific context.
2. Choose Your Tool: Depending on your task, you can use different parts of the platform. Use the Canvas to plan campaigns, brainstorm ideas, and collaborate with your team in a visual workspace. For writing and editing, the Marketing Editor provides a user-friendly document interface. For quick questions and research, Jasper Chat offers a conversational AI assistant.
3. Create Content: Leverage over 100 purpose-built marketing Apps (templates) for specific tasks like writing blog posts, creating ad campaigns, drafting press releases, or generating landing page copy. Alternatively, use the editor to write long-form content, with features like Rephrase & Rewrite to instantly improve text.
4. Generate Visuals: Use the AI Image Suite to create stunning, on-brand images, illustrations, and ad creatives from simple text prompts. You can also edit existing images by removing backgrounds, upscaling resolution, or reimagining variants.
5. Collaborate and Review: Invite team members to collaborate in real-time on documents. Use the built-in plagiarism checker to ensure originality and review tools to streamline the approval process.
6. Deploy Everywhere: Use the Jasper browser extension for Chrome or Edge to access AI assistance on any website you work on, from Google Docs to your CMS. Integrate Jasper with other tools via its API and integrations with platforms like Zapier and Webflow.

Core Features of Jasper

• Jasper Platform: Includes the Canvas for strategic planning, intelligent Agents for task automation, and Studio for building custom, no-code AI workflows.
• Jasper IQ: A central hub for brand context, featuring Brand IQ (Brand Voice, Style Guide, Visual Guidelines) and Marketing IQ (Knowledge Base) to ensure all content is on-brand and factually accurate.
• AI Content & Chat: A powerful Marketing Editor, a versatile Jasper Chat assistant, and over 100 pre-built apps for various marketing use cases.
• AI Image Suite: A complete set of tools for AI image generation, background removal/replacement, upscaling, and other visual editing tasks.
• Multi-Language Capabilities: Create and repurpose content in over 30 languages, enabling easy expansion into new markets.
• Collaboration & User Management: Features for real-time document collaboration, user roles and permissions, and team usage analytics.
• Enterprise-Grade Security & Trust: SOC 2 compliant with robust data privacy controls, SSO, and a commitment to never training third-party models on customer data.
• Integrations & API: A browser extension for use anywhere online, an API for custom solutions, and integrations with key marketing and productivity tools.

Use Cases for Jasper

Jasper is built for every role on a marketing team:

• Content Marketers: Rapidly write long-form blog posts, enhance SEO, develop content strategies, and repurpose existing content into new formats.
• Performance Marketers: Create cohesive and high-performing ad campaigns for Meta, Google, and other platforms, including copy and visuals.
• Brand Marketers: Maintain brand consistency across all channels by enforcing voice, tone, and style guidelines automatically.
• Product Marketers: Draft comprehensive campaign briefs, write compelling product descriptions, and create clear launch messaging.
• PR & Communications: Craft well-written press releases and share key company news efficiently.
• Field & Events Marketers: Generate engaging copy for landing pages to convert site traffic into valuable leads.

Advantages of Jasper

Jasper offers significant advantages for modern marketing teams:

• Accelerated Velocity: Drastically reduce the time it takes to create content and launch campaigns, moving from idea to impact faster.
• Enhanced Brand Consistency: Ensure every piece of content, whether text or visual, is unmistakably on-brand, building a memorable and consistent brand presence.
• Empowerment for All Marketers: Its intuitive interface makes powerful AI accessible to everyone on the team, without needing to be a prompt engineering expert.
• Scalability: Whether creating one asset or a thousand, Jasper is built to handle high-volume content creation without sacrificing quality or compliance.
• Superior Output Quality: The LLM-agnostic architecture, fine-tuned for marketing, delivers outputs that are more relevant, creative, and effective.
• Trusted Partner: Jasper provides dedicated success managers and AI architects for enterprise clients, ensuring the technology works for your specific team and goals.

Pricing and Plans

Jasper offers several plans designed to scale with your business needs, with a 7-day free trial available.

• Creator Plan: Starts at $39/month per seat (billed yearly). Designed for individuals, it includes 1 user seat, 1 Brand Voice, and access to Jasper Chat and browser extensions.
• Pro Plan: Starts at $59/month per seat (billed yearly). Ideal for small teams, it includes up to 5 seats, 3 Brand Voices, 10 Knowledge assets, collaboration tools, and the AI Image Suite.
• Business Plan: Custom pricing. Tailored for larger organizations, this plan includes unlimited Brand Voices and Knowledge assets, no-code AI App Builder, custom workflows, advanced admin controls, API access, enterprise-grade security (SSO, SCIM), and dedicated account management.

Yearly billing offers a discount of approximately 20% compared to monthly billing.