Best ad spend optimization AI tools

WorkMagic is an AI-powered marketing experimentation and measurement platform for e-commerce brands. It uses a scientific approach, including incrementality measurement and marketing mix modeling (iMMM), to reveal the true impact of marketing efforts, helping businesses optimize ad spend and significantly improve marketing efficiency (MER) and ROAS.

trueroas is an AI-powered ad tracking and attribution platform for e-commerce stores on Shopify and WooCommerce. It provides a single source of truth for your ad performance, revealing the true ROAS by overcoming tracking limitations like iOS 17 updates. By identifying which campaigns genuinely drive sales, it helps businesses increase ROAS, lower CPA, and scale profitable ads faster, eliminating guesswork and wasted ad spend.

Promoted is an expert paid media agency that builds and manages high-performance advertising engines. Leveraging 17+ years of experience, they offer full-service campaign management, from demand capture via PPC to demand creation through influencer and content marketing, helping businesses from Series A to IPO scale effectively.