Promoted

Promoted is a specialized advertising agency that functions as a dedicated execution team for businesses looking to scale their paid media efforts. With over 17 years of proven experience and roots in the successful BuySellAds platform, Promoted offers a partnership approach to building and managing robust paid media engines. They handle every aspect of advertising campaigns, from initial strategy to final execution and optimization, allowing clients to focus on their core business operations. The agency prides itself on building long-term relationships based on trust and delivering tangible results, managing hundreds of millions in ad spend for over 1,000 clients.

How to use Promoted

Engaging with Promoted is a straightforward process designed for seamless integration with your marketing team:

1. Initial Consultation: Start by contacting Promoted through their 'Get Started' form to discuss your business goals, target audience, and advertising needs.
2. Strategy Development: The Promoted team collaborates with you to develop a tailored media strategy that aligns with your objectives, whether it's capturing existing demand or creating new brand awareness.
3. Plan Selection: Choose a plan that fits your stage of growth. The 'GET OFF ZERO' plan is ideal for initial traffic generation, while the 'GROWTH MODE' plan offers a comprehensive, multi-platform user acquisition strategy.
4. Campaign Execution: Promoted takes over the entire campaign management process. This includes setting up campaigns on platforms like Google Ads, Meta, X, and LinkedIn, as well as managing direct media buys, influencer outreach, and sponsored content.
5. Optimization and Reporting: You receive regular reports (monthly or bi-weekly) and participate in calls to review performance. Promoted continuously optimizes campaigns based on data-driven insights to maximize ROI.

Core Features of Promoted

• Full-Funnel Campaign Management: End-to-end service covering all stages of the marketing funnel, from top-funnel awareness to bottom-funnel conversions.
• Intent-Based Demand Capture: Expertise in managing and optimizing pay-per-click (PPC) search and remarketing campaigns to capture high-intent users.
• Content-Driven Demand Creation: Strategies to build brand awareness and create demand through influencer marketing, sponsored content, podcast sponsorships, email newsletters, and online communities.
• Multi-Platform Expertise: Proficient in managing campaigns across a wide range of platforms, including Google, Meta (Facebook), X (Twitter), Reddit, LinkedIn, and more.
• Attribution & Data Infrastructure: Ability to install and manage attribution systems for tightly integrated, data-driven campaign optimization and transparent performance tracking.
• Extensive Publisher Network: Access to a deep network of over 1,500 publishers, influencers, and platform relationships to reach niche target audiences with widespread impact.

Use Cases for Promoted

Promoted is the ideal partner for various business scenarios:

• Early-Stage Startups: Companies needing to establish their initial paid media presence and generate early traffic without hiring a full-time team.
• Growth-Stage Companies: Businesses looking to scale their user acquisition efforts aggressively across multiple platforms with an integrated strategy.
• Established Brands: Large companies seeking to optimize significant ad spend, improve efficiency, and explore new channels like niche sponsorships and influencer marketing.
• Holiday & Peak Season Campaigns: Businesses needing expert execution support to plan and manage high-stakes campaigns during critical sales periods.

Advantages of Promoted

Working with Promoted offers significant advantages over managing campaigns in-house or with less experienced agencies:

• Proven Expertise: 17+ years of industry experience, having managed campaigns for over 1,000 clients from Series A to IPO.
• Time and Resource Savings: Outsource the complexity of media buying and campaign management to a dedicated team of experts, freeing up internal resources.
• Flawless Execution: A reputation for meticulous project management and flawless execution, trusted by some of the internet's largest brands.
• Strategic Partnership: Promoted acts as an extension of your team, deeply understanding your business to provide tailored strategies and proactive management.
• Data-Driven Results: A strong focus on attribution and data analysis ensures that every dollar of ad spend is optimized for performance and growth.

Pricing and Plans

Promoted offers transparent, tiered pricing to suit different business needs:

• GET OFF ZERO: Priced at $2,500 USD per month. This plan is designed for businesses starting with paid media. It includes management for 2 platforms, optimization for up to $15,000 per month in ad spend, and monthly reporting.
• GROWTH MODE: Priced at $2,500 + 15% of media spend over $15,000 USD per month. This plan is for scaling businesses and includes management of multiple platforms, direct ad buying, a dedicated account manager, bi-weekly reporting, weekly calls, influencer outreach, and competitor analysis.