Drope

Drope is a next-generation influencer marketing platform specifically tailored for the gaming ecosystem. It serves as a bridge between gaming companies and a large, engaged network of micro-influencers and streamers. The platform's core philosophy is built on performance marketing, allowing game developers to launch campaigns at scale and compensate creators based on specific, trackable actions. This model eliminates the guesswork and high upfront costs often associated with traditional influencer marketing, ensuring that marketing budgets are spent efficiently to achieve measurable outcomes. With over 17,000 micro-influencers and a collective audience reach of over 5.2 million, Drope provides a powerful channel for game promotion, community building, and user acquisition for PC, mobile, and UEFN games.

How to use Drope

The platform offers a streamlined experience for both game companies and content creators.

For Gaming Companies:

1. Create a Campaign: Sign up and set up a new campaign in as little as 10 minutes. Define your marketing budget and choose from over 30 available tasks for influencers, such as 'stream the game for X hours', 'achieve a specific in-game milestone', or 'drive game installs'.
2. Set Criteria: Specify the type of influencers you want to engage by setting acceptance criteria based on their audience, streaming habits, or other metrics.
3. Launch & Automate: Launch the campaign to the network of influencers. The platform automates processes like game key distribution, saving significant time and administrative effort.
4. Track & Analyze: Monitor campaign performance in real-time through a comprehensive analytics dashboard. Track key metrics and pay only for the actions that are successfully completed by the influencers.

For Influencers/Streamers:

1. Sign Up: Join the Drope platform and connect your streaming accounts.
2. Discover Campaigns: Browse a list of available game promotion campaigns from various developers.
3. Participate & Play: Choose campaigns that fit your content style, complete the required tasks (e.g., streaming the game), and engage your community.
4. Get Rewarded: Receive payments for completed tasks or earn points that can be exchanged for prizes in community giveaways.

Core Features of Drope

• Performance-Based Campaigns: Pay only for results with a fixed cost-per-action (CPA) model. Actions include hours streamed, game installs (tracked via API or Appsflyer), or custom events.
• Large Influencer Network: Access a vetted network of over 17,000 micro-streamers with a combined audience reach exceeding 5.2 million.
• Automated Campaign Management: Streamline your workflow with features like automated game key distribution and automated payment processing.
• Real-time Analytics: A powerful dashboard provides live data and insights into campaign performance, allowing for data-driven optimization.
• Targeted Influencer Selection: Set specific criteria to ensure your game is promoted by the most relevant streamers for your target audience.
• Community Engagement Tools: Run community campaigns and giveaways to further incentivize engagement and reward loyal fans.

Use Cases for Drope

Game Launch & Pre-Launch: Build initial hype, drive wishlists, and secure a strong player base for your game's launch by activating hundreds of streamers simultaneously.

Post-Launch & Content Updates: Re-engage existing players and attract new ones by promoting new DLCs, updates, or in-game events.

User Acquisition for Mobile & PC Games: Drive measurable game installs for both PC (Steam) and mobile games through performance-based campaigns integrated with tracking tools like Appsflyer.

Community Building: Foster a vibrant community around your game by rewarding streamers and their viewers for their engagement and participation.

Advantages of Drope

Cost-Effective: The pay-per-result model ensures a high return on investment, as you only pay for completed, verified actions.

Scalability: Engage hundreds of micro-influencers through a single campaign, an effort that would take countless hours to manage manually.

Time-Saving: The platform's automation and self-service setup (10 minutes) save dozens of hours on influencer outreach, negotiation, and management.

Authentic Reach: Micro-influencers often have highly engaged, niche communities that trust their recommendations, leading to more authentic promotions.

Pricing and Plans

Drope operates on a transparent, pay-per-use model with no subscriptions or hidden fees. You set the marketing budget, and Drope charges a service fee on top of it.

• Self-Service Plan: Ideal for indie developers and publishers. You get full access to the platform to create and manage your own campaigns.
  • $150 to $1,000 Budget: 30% fee
  • $1,000 to $5,000 Budget: 25% fee
  • $5,000+ Budget: 20% fee
• Full-Service Plan: Designed for campaigns with a budget of $10,000 or more. This plan includes all Self-Service features plus a dedicated account manager, strategic guidance, post-campaign debriefing, and in-depth analytics. Pricing is available upon contacting their sales team.

Any unused budget from a campaign can be refunded or reallocated to future campaigns.