Astute Overview
Astute is a B2B new media platform that helps companies win buyers through the voices they already trust. Trusted by 100+ companies, Astute connects growth teams with vetted B2B creators across newsletters, Substack publications, social channels, and podcasts. Instead of relying on untraceable influencer spend, Astute puts brands inside the content their buyers already pay attention to — with real rates, direct booking, and transparent per-placement measurement.
How to use Astute
Start by setting a campaign budget and brief. Astute scans newsletters, podcasts, and social media to find where you, your competitors, and your category are already being discussed, including which creators your competitors are quietly paying. It then builds a data-backed strategy covering formats, audiences, spend, and expected results. Astute handles sourcing, negotiation, briefing, contracts, scheduling, and payment, while you approve every creator before anything is booked. After placements run, you can review reach, engagement, conversions, earned media value, and AI Visibility to decide which creators to run again.
Core Features of Astute
- Creator matching against 16,000+ vetted B2B creators with 90% accurate matches.
- Media monitoring and social listening that tracks categories, topics, competitors, and monitored threads/URLs.
- Full campaign management: sourcing, negotiation, briefing, contracts, scheduling, payment, and one invoice.
- Creator approval workflow before any placement is booked.
- Per-placement verification with open-rate, click-through, and podcast listen-through data.
- Measurement across Reach, Engagement, Conversions, AI Visibility, and Earned Media Value.
Use Cases for Astute
Teams use Astute for customer acquisition, product launches, brand building, founder credibility, fundraising, and hiring. It works for solo marketers, in-house growth teams, and agencies running always-on creator campaigns across multiple categories.
Advantages of Astute
Astute gives brands agency-level capabilities without a retainer or black box. It removes the manual work of building creator lists and negotiating separate deals, and keeps campaign data in the customer's hands. Fast activation, transparent reporting, and access to hard-to-reach B2B audiences make creator partnerships a measurable growth channel.
Pricing and Plans
Astute offers Starter at $199/month and Scale at $499/month, with a 7-day free trial. Custom/Agency plans start from $1,500/month. All plans include the full platform — matching, media monitoring and social listening — and a flat 10% media fee on creator media spend, with no hidden platform mark-up. Starter includes 10 creator collaborations/month and 1 seat; Scale includes 30 collaborations/month and 3 seats; Custom includes 100+ collaborations/month and 10+ seats.
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