How is Astute different from an influencer agency?

Astute gives you the capabilities of an agency without the retainer or black box. It helps with strategy, matches your campaign against 16,000+ B2B creators, handles outreach, coordination and reporting, and you keep the campaign data.

Where do Astute's creators come from?

Astute matches campaigns against 16,000+ vetted B2B creators across newsletters, podcasts and social channels. It scans the media landscape to find where you, competitors and your category are being discussed, including creators your competitors are quietly paying.

What does a campaign cost?

Starter is $199/month, Scale is $499/month, and Custom/Agency starts at $1,500/month. Every plan carries a flat 10% media fee on creator media spend; Starter and Scale start with a 7-day free trial.

How fast can a partnership go live?

First placements typically go live the same week. Astute can match and book quickly — one testimonial describes being matched and live in seven minutes.

Does Astute handle contracts and payments?

Yes. Astute handles sourcing, negotiation, briefing, contracts, scheduling and payment. You approve every creator before anything is booked and receive one invoice.

What measurement does Astute provide?

Astute reports reach, engagement and tracked conversions per creator, plus earned media value and AI Visibility. Verified placement metrics include 48% average open rate, 3.1% click-through rate, and 71% podcast listen-through.

What is the 10% media fee?

The 10% media fee is a flat fee on the creator media you spend through Astute, identical on every plan. Your subscription covers the platform; the media fee covers sourcing, contracting and payouts.

What is included in media monitoring?

Starter includes 1 monitored category, Scale includes 3 topics, and Custom includes unlimited media monitoring. It also tracks social listening and competitors: 1 on Starter, 3 on Scale, and unlimited on Custom, with monitored threads/URLs per plan.

Does Astute cover earned coverage as well as paid placements?

Yes. Astute measures Earned Media Value as part of its reporting, and media monitoring scans coverage beyond the paid campaigns it manages. The platform also runs editorial placements, ad slots, sponsorships, and ambassadorships.

What support is included in each plan?

Starter includes async support; Scale includes an account manager and Slack access; Custom includes campaigns managed by Astute and a dedicated strategist.

Is there a free trial?

Yes. Starter and Scale plans start with a 7-day free trial. Custom/Agency plans are available by contacting Astute.

What use cases does Astute support?

Teams use Astute for customer acquisition, product launch, brand building, founder credibility, fundraising, and hiring.

Astute B2B Creator Marketing Platform | Pricing & Trial

Astute Overview

Astute is a B2B new media platform that helps companies win buyers through the voices they already trust. Trusted by 100+ companies, Astute connects growth teams with vetted B2B creators across newsletters, Substack publications, social channels, and podcasts. Instead of relying on untraceable influencer spend, Astute puts brands inside the content their buyers already pay attention to — with real rates, direct booking, and transparent per-placement measurement.

How to use Astute

Start by setting a campaign budget and brief. Astute scans newsletters, podcasts, and social media to find where you, your competitors, and your category are already being discussed, including which creators your competitors are quietly paying. It then builds a data-backed strategy covering formats, audiences, spend, and expected results. Astute handles sourcing, negotiation, briefing, contracts, scheduling, and payment, while you approve every creator before anything is booked. After placements run, you can review reach, engagement, conversions, earned media value, and AI Visibility to decide which creators to run again.

Core Features of Astute

Creator matching against 16,000+ vetted B2B creators with 90% accurate matches.
Media monitoring and social listening that tracks categories, topics, competitors, and monitored threads/URLs.
Full campaign management: sourcing, negotiation, briefing, contracts, scheduling, payment, and one invoice.
Creator approval workflow before any placement is booked.
Per-placement verification with open-rate, click-through, and podcast listen-through data.
Measurement across Reach, Engagement, Conversions, AI Visibility, and Earned Media Value.

Use Cases for Astute

Teams use Astute for customer acquisition, product launches, brand building, founder credibility, fundraising, and hiring. It works for solo marketers, in-house growth teams, and agencies running always-on creator campaigns across multiple categories.

Advantages of Astute

Astute gives brands agency-level capabilities without a retainer or black box. It removes the manual work of building creator lists and negotiating separate deals, and keeps campaign data in the customer's hands. Fast activation, transparent reporting, and access to hard-to-reach B2B audiences make creator partnerships a measurable growth channel.

Pricing and Plans

Astute offers Starter at $199/month and Scale at $499/month, with a 7-day free trial. Custom/Agency plans start from $1,500/month. All plans include the full platform — matching, media monitoring and social listening — and a flat 10% media fee on creator media spend, with no hidden platform mark-up. Starter includes 10 creator collaborations/month and 1 seat; Scale includes 30 collaborations/month and 3 seats; Custom includes 100+ collaborations/month and 10+ seats.

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Astute Categories

B2B Marketing Creator Marketing Demand Generation

Astute Tags

B2B creator marketing B2B growth brand building creator partnerships demand generation influencer marketing media monitoring newsletter sponsorship podcast advertising social listening

Astute Jobs

Agency Account Manager Brand Manager Content Marketing Manager Demand Generation Manager Founder Growth Marketing Manager Marketing Manager Partnerships Manager Product Marketing Manager

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