trueroas

trueroas is a sophisticated AI-driven ad tracking and attribution solution designed specifically for the modern e-commerce landscape, particularly for stores built on Shopify and WooCommerce. In an era where privacy updates like iOS 17 have made traditional ad tracking unreliable, trueroas provides a clear, accurate, and unified view of your advertising performance. It moves beyond vanity metrics like clicks and impressions to uncover the true Return on Ad Spend (ROAS), revealing precisely which 20% of your campaigns are generating 80% of your sales. By providing a single source of truth, it empowers e-commerce brands to stop wasting money on underperforming ads and confidently scale their most profitable campaigns.

The platform leverages a proprietary AI model, the Promethean AI Attribution Model, which is engineered to grant conversions to the ads that are genuinely scalable, not just the first or last click. This, combined with 100% server-side tracking, ensures maximum data accuracy, bypassing browser-level restrictions and ad blockers. The result is a dramatic improvement in decision-making, with clients reporting an average 3.2x higher ROAS and a 38% reduction in Customer Acquisition Cost (CPA).

How to use trueroas

Getting started with trueroas is designed to be incredibly simple and fast, requiring no coding skills. The entire setup can be completed in under 5 minutes.

1. Create Your Account: Sign up on the trueroas website and create an account for your store.
2. Install the App: With a single click, install the trueroas app into your Shopify or WooCommerce store. The connection is automatic and seamless, immediately starting the data synchronization process.
3. Connect Ad Platforms & See Everything: Link your ad accounts, such as Facebook Ads and Google Ads. Within a short period (first results appear after 48 hours), your live dashboard will populate with real-time, accurate performance data from all connected platforms, providing a holistic view of your sales and ad spend.

Core Features of trueroas

• Promethean AI Attribution Model: A specialized AI model for e-commerce that accurately attributes sales to the most impactful ads in the customer journey, enabling smarter scaling decisions.
• 100% Server-Side Tracking: Captures every conversion directly from your server, ensuring data is not lost due to iOS updates, browser privacy settings, or ad blockers. It guarantees 100% of orders are attributed.
• Unified Live Dashboard: Consolidates performance data from Facebook, Google, and other ad platforms into one intuitive, real-time dashboard. Monitor blended ROAS, CPA, LTV, and other key metrics effortlessly.
• Complete Customer Journey Mapping: Utilizes extended attribution windows (up to 73,000% longer than Facebook's) to provide a full, long-term view of how customers interact with your brand before converting.
• Ad Waste Identification: Automatically identifies and ranks your least effective campaigns, ad sets, and channels, showing you exactly where your budget is being wasted so you can cut losses quickly.
• Enhanced Conversions API (CAPI) Integration: Feeds clean, accurate conversion data back to Facebook and Google's algorithms, improving their ability to optimize your campaigns for higher ROAS and lower CPMs.
• ROI Calculator and Advanced Reporting: Discover hidden revenue potential and generate detailed attribution reports that provide deep insights into your marketing performance.

Use Cases for trueroas

trueroas is ideal for any e-commerce business looking to achieve data-driven growth and maximize advertising profitability.

• Scaling E-commerce Brands: A fashion retail brand used trueroas to cut their ad spend by 30% while simultaneously increasing sales by 42% by focusing only on truly profitable campaigns.
• Performance Marketing Agencies: Agencies like XFactor Advertising leverage trueroas to deliver superior results, such as generating an extra $8,500 in revenue for their clients by optimizing ad spend with accurate data.
• Direct-to-Consumer (DTC) Startups: New brands can reduce their ad testing phase from 7 days to just 2, finding winning ads 7x faster and saving up to 63% of their testing budget.
• Data-Driven Marketers: Marketers can transition from guesswork to confident, measurable growth, seeing which Facebook and Google ads truly drive sales and reducing their CPA by an average of 38%.

Advantages of trueroas

trueroas offers a significant competitive edge by providing clarity in a complex advertising ecosystem.

• Uncover True Profitability: Unlike ad platforms that often show inflated numbers, trueroas gives you the honest truth about your ad performance.
• Eliminate Guesswork & Waste: Make confident, data-backed decisions to scale winners and cut losers, stopping the 37% average ad spend waste.
• Amplify Ad Platform AI: By feeding better data to ad networks, you make their algorithms work smarter for you, leading to sustained campaign improvement.
• Save Time and Resources: Automates reporting and analysis, saving dozens of hours per month and allowing teams to focus on strategy instead of data wrangling.
• Simple, Fast, and Non-Technical: The 1-click setup means you can be up and running in minutes without needing a developer.

Pricing and Plans

trueroas offers simple, transparent pricing with a 7-day free trial on all plans. Plans are billed 3-monthly, offering a 17% savings.

• Starter Plan: $82/month. Perfect for solo entrepreneurs and stores with up to $40k in monthly sales. Includes 1 store, 1 member, and 1-hour data freshness.
• Pro Plan: $165/month. Tailored for scaling brands with up to $100k in monthly sales. Includes 3 stores, 3 members, 6-minute data freshness, advanced reports, and a founder onboarding call.
• Elite Plan: $290/month. Designed for established brands and ad agencies with up to $250k in monthly sales. Includes unlimited stores and members, instant data freshness, custom reports, API access, and a dedicated account manager.