Best server-side tracking AI tools

trueroas is an AI-powered ad tracking and attribution platform for e-commerce stores on Shopify and WooCommerce. It provides a single source of truth for your ad performance, revealing the true ROAS by overcoming tracking limitations like iOS 17 updates. By identifying which campaigns genuinely drive sales, it helps businesses increase ROAS, lower CPA, and scale profitable ads faster, eliminating guesswork and wasted ad spend.

AdTrace is a powerful ad attribution and server-side pixel tracking platform designed for Shopify eCommerce stores. It provides accurate, reliable tracking across major ad platforms like Facebook, Google, TikTok, and Snapchat, helping businesses boost their ROAS with precise data and a unified analytics dashboard.

inchargeads is an advanced ad attribution platform providing accurate, real-time tracking for online businesses. Using server-side tracking and first-party data, it helps marketers overcome iOS 14 and cookie limitations to optimize ad spend based on true profit and customer lifetime value (LTV). It integrates seamlessly with all major ad and e-commerce platforms.

Polar Analytics is an all-in-one AI-powered data platform for e-commerce brands, primarily on Shopify. It centralizes data from all sources into a single dashboard, providing actionable insights on key metrics like LTV and CAC. It enhances marketing with server-side tracking, data activation for email and ads, and AI agents to automate campaigns, helping brands grow faster and more profitably.