Airbook

Airbook is a comprehensive, AI-powered GTM (Go-to-Market) data platform designed for modern analytics and operations teams. It serves as a central hub where all business data converges, allowing teams to unify information from disparate sources like CRMs, product analytics tools, marketing platforms, and financial systems. The platform's core mission is to break down data silos and empower every team member—from data analysts to business stakeholders—to explore what drives revenue and act on those insights directly. With a Notion-like collaborative interface, Airbook makes data analysis accessible, intuitive, and actionable.

The platform's standout feature is its AI Assistant, which allows users to ask complex analytical questions in plain English and receive instant answers, charts, and dashboards. This democratizes data access, removing the dependency on SQL experts for routine queries. For more advanced users, Airbook provides a full-fledged SQL IDE, while its no-code builder caters to non-technical team members, ensuring everyone can contribute to data-driven decision-making. By combining a GTM data warehouse, business intelligence (BI), dashboards, and workflow automation into one solution, Airbook streamlines the entire data workflow from connection to activation.

How to use Airbook

Using Airbook involves a seamless four-step process designed to take you from raw data to actionable insights quickly:

1. Connect: Start by integrating your data sources. Airbook offers native, one-click connectors for a wide range of business tools, databases, and data warehouses, including Salesforce, HubSpot, Google Analytics, Stripe, Snowflake, and PostgreSQL. The platform manages the entire ELT (Extract, Load, Transform) process, providing clean, analysis-ready data without engineering overhead.
2. Explore: Once your data is connected, you can begin your analysis. Ask the AI Assistant questions like "Which marketing campaigns led to the highest user activation?" or "Show me upsell opportunities based on product usage." Alternatively, use the powerful SQL IDE for complex queries or the intuitive no-code builder to visually construct your analysis. You can easily join data from different sources for a holistic view.
3. Present: Transform your findings into compelling visualizations. Build interactive dashboards and charts to track key metrics and share insights with your team. The collaborative workspace allows for real-time comments and edits, ensuring everyone is aligned.
4. Activate: Go beyond analysis and turn insights into action. Use the workflow builder to create automated processes. For example, you can create target audiences based on your analysis and push them to your marketing tools, or set up alerts for your sales team when an account shows high expansion potential.

Core Features of Airbook

• AI Assistant: Query your data using natural language to get instant insights, charts, and reports.
• Unified Data Connections: Seamlessly sync data from CRMs (Salesforce, HubSpot), data warehouses (Snowflake, BigQuery), databases (PostgreSQL, MySQL), and various SaaS tools.
• Flexible Analysis Tools: A powerful SQL IDE for data professionals and an intuitive no-code visual builder for business users.
• Collaborative Workspace: A Notion-like interface where teams can work together on data analysis, build reports, and share insights in real-time.
• Cross-Functional BI & Dashboards: Create and share interactive dashboards that provide a unified view across GTM, Product, and Finance teams.
• Growth Activation & Workflows: Build automated workflows to send insights and segments to downstream tools, triggering campaigns, alerts, and other actions.
• Managed GTM Warehouse: Airbook handles data ingestion, transformation, and storage, providing a reliable single source of truth for all your GTM data.
• Enterprise-Grade Security: SOC 2 Type 2 certified with granular permissions, end-to-end encryption, and advanced security protocols.

Use Cases for Airbook

Airbook is versatile and caters to various teams within an organization:

• RevOps Teams: Unify funnel data from Salesforce, HubSpot, Stripe, and product usage tools to create a single source of truth. Track conversion rates, measure operational efficiency, and run data-rich pipeline reviews in minutes.
• GTM Teams (Marketing & Sales): Measure the true ROI of campaigns by connecting marketing spend directly to pipeline and revenue. Identify funnel bottlenecks, surface accounts ready to convert or expand, and spot churn risks before they escalate.
• Data Teams: Eliminate the constant stream of ad-hoc requests by empowering business teams with self-serve analytics. Centralize data governance, reuse metrics, and focus on high-impact strategic projects instead of dashboard maintenance and ETL management.
• Product Teams: Analyze feature adoption, user engagement, and the impact of new releases on revenue and retention by combining product usage data with CRM and financial data.

Advantages of Airbook

Airbook offers a significant advantage by consolidating the functionality of over ten different products—including ETL tools, data warehouses, BI platforms, and workflow automation software—into a single, cohesive, and affordable solution. This not only reduces costs but also simplifies the tech stack. Its hybrid approach to analysis, supporting AI, SQL, and no-code, makes it accessible to all skill levels, fostering a truly data-driven culture. The platform's focus on collaboration breaks down silos between departments, ensuring that sales, marketing, product, and finance are all working from the same trusted data. This leads to faster, more aligned, and smarter decision-making, ultimately driving growth.

Pricing and Plans

Airbook offers a flexible pricing structure designed to scale with your needs:

• Freemium ($0/month): For individual analysts. Includes 1 analyst seat, 1 database connection, 10 AI requests/month, and unlimited viewers.
• Starter ($99/month): For small teams. Includes 2 analyst seats, 1 database or warehouse connection, 50 AI requests/month, and unlimited projects.
• Growth ($599/month): For teams unifying funnel insights. Includes 5 analyst seats, 1 CRM + 1 DB/Warehouse connection, 100 AI requests/month, no-code query builder, and scheduled reports.
• Scale ($1,499/month): For teams activating insights at scale. Includes 5 analyst seats, any 5 connectors, 500 AI requests/month, workflow triggers, and dedicated support.
• Enterprise (Custom): For large organizations needing custom deployments, unlimited connectors, advanced security, and dedicated support.