Gupshup Overview

Gupshup is a comprehensive conversational engagement platform designed to empower businesses to connect with customers in a more meaningful and efficient way. By leveraging advanced Conversational AI Agents, Gupshup helps companies supercharge their growth across the entire customer lifecycle. The platform is trusted by over 45,000 customers in more than 60 countries, facilitating over 120 billion conversations annually. It provides a robust suite of tools to automate engagement, drive conversions, and deliver exceptional support on a global scale.

At its core, Gupshup utilizes its proprietary ACE LLM (Autonomous Conversational Engagement Large Language Model), a family of GPT models fine-tuned for specific business functions and industries. This specialized approach ensures higher accuracy, context-awareness, and relevance in business-to-customer conversations, while mitigating issues like AI hallucinations. The platform is built to meet enterprise-grade requirements, offering features like data residency, enhanced security, low latency, and full customizability.

How to use Gupshup

Implementing Gupshup involves a strategic approach to conversational engagement:

Define Your Goal: Identify the primary objective, whether it's lead generation (Marketing), assisted selling (Commerce), or query resolution (Support).
Choose Your Channels: Select from over 30 supported channels where your customers are most active, such as WhatsApp, Instagram, SMS, or Voice.
Build the Conversation: Use Gupshup's Conversation Builder to design the conversational flow. You can start with pre-built journeys tailored for your industry (e.g., BFSI, Retail, Healthcare) or create a custom flow from scratch.
Train Your AI Agent: Customize the ACE LLM with your organization's knowledge base, product catalogs, and specific workflows to create a truly personalized AI agent that understands your business nuances.
Integrate and Deploy: Connect Gupshup with your existing CRM, e-commerce, or support systems using its extensive integration capabilities. Deploy the AI agent across your chosen channels.
Monitor and Optimize: Use the platform's analytics to track performance, gain insights from conversational signals, and continuously refine your AI agent's responses and workflows for better results.

Core Features of Gupshup

ACE LLM: A family of domain-specific, fine-tuned Large Language Models optimized for business conversations, ensuring high accuracy and relevance.
AI Agents: Autonomous agents that can think, decide, and execute complex workflows for marketing, sales, and support tasks.
Omnichannel Platform: Supports over 30 channels, including WhatsApp, SMS, Voice, Instagram Messaging API, and Rich Communication Service (RCS), for seamless customer engagement.
Conversation Builder: An intuitive tool to create, test, and deploy sophisticated conversational journeys without extensive coding.
Industry-Specific Solutions: Pre-built templates and AI models for industries like Banking (BFSI), Retail, E-commerce, Healthcare, and more.
Enterprise-Grade Security & Compliance: Features like data residency, access controls, encryption, and guardrails to ensure data privacy and prevent inappropriate responses.
Comprehensive Integrations: Easily connects with a wide range of third-party business systems for unified data and workflows.
Analytics and Reporting: Provides actionable insights into customer interactions, agent performance, and campaign ROI.

Use Cases for Gupshup

For Marketing: Automate lead generation by capturing user intent on messaging apps. Nurture prospects with personalized, contextual conversations. Build first-party data and schedule appointments automatically.

For Commerce: Boost revenue with AI-powered assisted selling, personalized product recommendations, and timely reminders. Recover abandoned carts and process payments directly within the chat interface.

For Support: Enable 24/7 self-serve support, allowing customers to get instant answers in their preferred language. Automate up to 80% of routine queries and intelligently route complex issues to human agents, significantly reducing wait times and scaling support operations.

Advantages of Gupshup

Gupshup offers a distinct advantage by providing an end-to-end solution that covers the entire customer journey. Its use of specialized, fine-tuned ACE LLMs results in more accurate and reliable business conversations compared to general-purpose models. The platform's omnichannel capabilities ensure businesses can meet customers wherever they are. Furthermore, its proven scalability, handling billions of messages, and its focus on enterprise-grade security and compliance make it a trusted choice for leading global brands seeking to innovate their customer engagement strategy.

Pricing and Plans

Gupshup's pricing is tailored to the specific needs of each business, reflecting the enterprise-level and customizable nature of its platform. The company does not list standard pricing tiers on its website. Instead, prospective customers are encouraged to contact the sales team or request a consultation to discuss their requirements. This approach allows Gupshup to create a bespoke package based on factors like the number of channels, message volume, complexity of AI agents, and specific industry solutions needed. To get a detailed quote, you should visit their website and use the "Get in touch" or "Request Consultation" options.

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Traffic

Latest traffic

Monthly visits374.2K

Avg visit duration5:02

Pages per visit6.06

Bounce rate35.0%

Status

Falling-21.3%vs previous month

Updated at 2026-06-15

Monthly traffic trend

Geography

Top 5 countries / regions

🇧🇷Brazil
54.0%
🇮🇳India
23.4%
🇦🇪United Arab Emirates
9.9%
🇨🇴Colombia
7.5%
🇦🇷Argentina
5.2%

Traffic sources

Source type	Percentage
Direct	92.7%
Referral	4.8%
Email	2.5%

Total

100%

Direct92.7%

Referral4.8%

Email2.5%

Top keywords

Keyword	Cost per click
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template media gupshup	$0.00
webhook payload gupshup meta	$0.00

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