hilos

Hilos is a specialized platform for WhatsApp marketing and sales automation, recently acquired by ActiveCampaign. It empowers B2C businesses to engage customers, qualify leads, and drive conversions through automated conversational flows. The tool is designed to solve the common problem of lost sales opportunities caused by inefficient manual follow-ups, enabling teams to provide instant, consistent, and personalized communication at scale.

By leveraging the high open rates of WhatsApp, Hilos allows companies to capture leads from various sources, including Meta Ads, Google Ads, and websites, and guide them through a structured sales funnel. The platform is entirely no-code, making it accessible for teams without technical expertise to build and deploy sophisticated chatbots and workflows.

How to use hilos

Using Hilos is a straightforward process designed for non-technical users:

1. Connect Your Account: Start by connecting your WhatsApp Business API number to the Hilos platform. The setup process is designed to be quick and simple.
2. Build Conversation Flows: Use the intuitive, no-code drag-and-drop flow builder to design your automated conversations. You can create flows for lead capture, customer qualification, appointment scheduling, order tracking, and more.
3. Deploy and Capture Leads: Integrate your flows with your lead sources. For example, create a link for your 'Click-to-WhatsApp' ads on Facebook and Instagram, or embed a WhatsApp widget on your website.
4. Manage Conversations: All incoming chats are organized in a unified Multi-agent Inbox. From here, your team can manage conversations, assign chats to specific agents, add internal notes, and use tags for better organization.
5. Automate and Integrate: Set up automated follow-up messages to ensure no lead is forgotten. Integrate Hilos with your existing CRM like ActiveCampaign or HubSpot, or connect to thousands of other apps via Zapier to sync data and streamline your entire workflow.
6. Analyze and Optimize: Use the built-in analytics to track key metrics, understand customer interactions, and continuously improve the performance of your automated flows.

Core Features of hilos

• Automated WhatsApp Flows: A no-code visual builder to create interactive experiences, including forms, quizzes, and automated follow-up sequences.
• Multi-agent Inbox: A shared team inbox for WhatsApp with features like conversation assignment, internal notes, quick replies, and contact tags for efficient management.
• CRM & Integrations: Native integrations with ActiveCampaign, HubSpot, and Zapier, plus a full API for custom connections. It also includes a built-in CRM-like pipeline view to track leads and support tickets.
• Automatic Lead Qualification & Profiling: Automatically ask qualifying questions to leads and save their responses to customer profiles, enriching your data.
• Automated Follow-ups & Lead Assignment: Ensure timely follow-ups and route conversations to the correct agent or department automatically based on predefined rules.
• No-Code Platform: Fully accessible for non-technical users, allowing marketing and sales teams to build and manage campaigns without developer support.

Use Cases for hilos

Hilos is versatile and can be applied across various business functions:

• Sales Teams: Automate lead follow-up, qualify prospects 24/7, schedule demos, and send quotes directly in WhatsApp.
• Marketing Teams: Run 'Click-to-WhatsApp' ad campaigns, capture and nurture leads from websites, and execute remarketing strategies.
• Customer Support: Build support chatbots to answer frequently asked questions, provide real-time order status updates, and manage support tickets efficiently.
• E-commerce: Recover abandoned carts by sending timely reminders and special offers via WhatsApp to encourage purchase completion.
• Fintech & Education: Create automated flows for credit simulations, loan applications, student onboarding, and course registration processes.

Advantages of hilos

The platform offers significant benefits for businesses looking to leverage WhatsApp:

• Increased Conversion Rates: Engage leads instantly on a high-open-rate channel, effectively guiding them through the sales funnel.
• Enhanced Team Efficiency: Automate repetitive tasks like lead qualification and follow-ups, freeing up agents to focus on high-value conversations and closing deals.
• Improved Customer Experience: Provide instant, personalized, and consistent communication 24/7, boosting customer satisfaction and loyalty.
• Centralized Communication: Manage all WhatsApp conversations and customer data in one organized and collaborative platform.
• Seamless Integration: Connects with essential business tools, creating a unified and automated workflow across marketing, sales, and support.
• Backed by ActiveCampaign: The acquisition by ActiveCampaign provides enhanced resources, stability, and deep integration into a leading marketing automation platform.

Pricing and Plans

The Hilos website prominently features a 'Try it for Free' option, indicating a freemium or free trial model. Since its acquisition by ActiveCampaign, Hilos's features are being integrated into the ActiveCampaign platform. For the most accurate and up-to-date pricing information, it is recommended to consult the official ActiveCampaign website and its pricing plans, which will likely incorporate the WhatsApp automation capabilities.