Plainly

Plainly is a cutting-edge video automation platform designed to revolutionize how businesses create video content at scale. It empowers creative teams, agencies, and software companies to automatically generate countless video variations from a single Adobe After Effects template. By connecting dynamic data sources, Plainly eliminates the repetitive, manual work of video versioning, allowing you to produce personalized, localized, and data-rich videos on autopilot. Whether you need to create dynamic ads, personalized sales outreach, or real-time news updates, Plainly's robust cloud infrastructure provides the speed, scalability, and creative control necessary to elevate your video strategy.

How to use Plainly

The workflow in Plainly is designed for efficiency and simplicity, breaking down video automation into three core steps:

1. Create & Upload Your Template: Start by designing your master video template in Adobe After Effects. You have complete creative freedom to use all of After Effects' features. Once ready, upload the project file (.aep) directly to the Plainly web application or use their dedicated plugin.
2. Mark Dynamic Elements: Within the Plainly platform, identify the layers in your template that will change with each video. This can include text, images, videos, audio files, and even animations. Plainly automatically scans your project to detect these parameters, and its layer scripting feature allows for advanced conditional logic and timing adjustments.
3. Connect Data & Render: Link your data source to your project. You can upload a CSV file, use Plainly’s powerful API for real-time generation, or connect to your favorite tools through native integrations. Once connected, Plainly's cloud-based rendering engine takes over, creating all your video variants simultaneously and securely, ready for distribution.

Core Features of Plainly

• Native After Effects Integration: Works seamlessly with your existing After Effects projects and workflows, ensuring no creative compromises.
• Data-Driven Automation: Connect data from CSVs, APIs, or over 19 native integrations to dynamically populate your videos.
• Cloud-Based Rendering: A scalable and secure rendering infrastructure that can process multiple videos concurrently, from standard quality up to 4K and beyond.
• Advanced Layer Scripting: Go beyond simple data replacement with conditional rendering, dynamic timing, and property changes (e.g., font, duration) for ultimate control.
• Unlimited Scalability: Built to handle any volume, from hundreds to thousands of videos, without performance bottlenecks.
• Custom Output Formats: Export videos in any format with custom encoding to meet the requirements of different platforms.
• Enterprise-Grade Security: ISO 27001 certified and GDPR compliant, ensuring your data is always protected.
• Team Collaboration: Invite unlimited team members to your projects at no extra cost to manage workflows seamlessly.

Use Cases for Plainly

Plainly is versatile and valuable for any industry requiring video content at scale:

• Personalized Marketing & Sales: Create unique videos for each lead or customer, incorporating their name, company, or other data to boost engagement and conversion rates.
• E-commerce & Product Videos: Automatically generate videos for every product in your catalog, showcasing different features, prices, or promotions.
• Video Localization: Easily adapt your videos for different markets by changing text, voiceovers, and imagery for multiple languages and regions.
• Real Estate: Produce video listings for every property, automatically inserting details like price, location, and photos.
• Media & News: Generate real-time news reports, sports highlights, and weather forecasts based on live data feeds.
• Social Media Content: Quickly create dozens of variations of a single ad or post to A/B test messaging and visuals across different platforms.

Advantages of Plainly

By automating video production, Plainly offers significant benefits:

• Massive Time Savings: Eliminates countless hours of manual editing and rendering, freeing up your creative team to focus on strategy and high-impact work.
• Reduced Production Costs: Drastically lowers the cost per video by removing the need for extensive manual labor or large production teams.
• Consistent Branding: Ensures all video variations adhere to your brand guidelines by using a master template.
• Enhanced Campaign Performance: Personalized and relevant videos lead to higher engagement, click-through rates, and conversions.
• Unmatched Scalability: Go from creating a few videos to thousands without increasing your headcount or compromising on quality.

Pricing and Plans

Plainly offers flexible pricing plans to suit different needs, including a 14-day free trial to get started.

• Usage-based Plan: Starting from $48/month (billed annually), this plan is ideal for smaller projects. It includes 50 video minutes per month, 1 GB of storage, and up to 2 concurrent renders.
• Unlimited Plan: Starting from $1,350/month (billed annually), this plan is designed for high-volume users. It offers unlimited video rendering minutes and storage, with a base of 2 concurrent renders (upgradable for more capacity) and high-priority rendering.
• Enterprise Plan: A custom plan for large organizations with specific needs. It includes custom video minute allowances, dedicated rendering nodes, premium support, SSO, custom integrations, and more. Contact sales for a quote.

All plans include API access, unlimited team members, and support for up to 4K video quality.