Planable

Planable is a comprehensive content collaboration and social media management platform designed to streamline the entire marketing workflow for teams and agencies. It brings content creation, planning, feedback, approvals, and scheduling into one unified and visually intuitive space. The platform's core philosophy is to make collaboration seamless and efficient, eliminating the need for cumbersome spreadsheets, endless email chains, and multiple disjointed tools. By providing a pixel-perfect preview of how posts will look on each social media platform, Planable ensures that what you see is exactly what you get, fostering confidence and clarity for both teams and clients.

The platform is built to cater to various organizational structures, including agencies managing multiple clients, multi-brand companies coordinating content at scale, and small teams looking to optimize their processes. With its AI-empowered features, users can generate and rewrite copy, get inspiration from images or videos, and accelerate the content creation process. Planable significantly reduces the time spent on administrative tasks, allowing marketers to focus on what truly matters: creating brilliant content and engaging with their audience.

How to use Planable

Getting started with Planable is designed to be incredibly straightforward. First, you create a dedicated 'workspace' for each brand or client, keeping all related content, assets, and team members organized. Within a workspace, you can start creating posts for various social media platforms like Facebook, Instagram, LinkedIn, TikTok, and more. The post composer allows you to add text, images, videos, and links, and you can see a live preview of the post as you create it. Team members and clients can be invited to collaborate, leaving comments, suggestions, and annotations directly on the post. Planable's customizable approval workflows allow you to set up simple or multi-level approval processes (e.g., internal review, then client approval). Once a post is approved with a single click, it can be scheduled for automatic publishing using the intuitive content calendar, which offers feed, calendar, grid, and list views for easy planning.

Core Features of Planable

• Content Creation & Scheduling: Create and preview posts for 9 major platforms (Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, TikTok, Pinterest, Threads). Schedule posts to be published automatically.
• AI-Powered Tools: Generate post ideas, rewrite copy for different tones, and extract text from images or videos directly within the post composer to overcome creative blocks.
• Visual Content Calendar: Plan and visualize your content strategy with four different views: Feed (native platform preview), Calendar (drag-and-drop scheduling), Grid (perfect for Instagram planning), and List (for bulk actions).
• Seamless Collaboration: Invite team members and clients to collaborate in real-time. Leave contextual comments, make suggestions, and use annotations for precise feedback.
• Customizable Approval Workflows: Set up flexible approval systems, from simple one-click approvals to complex multi-level workflows, ensuring every piece of content is vetted before going live.
• Analytics & Reporting: Measure performance with insightful analytics. Track key metrics, identify top-performing content, understand your audience, and generate custom reports to showcase results.
• Universal Content & Media Library: Plan and collaborate on any type of content beyond social media, such as blog posts, newsletters, and emails. Keep all your assets organized in a central media library.
• Mobile App: Manage your social media on the go. Create, edit, review, and approve content from anywhere with the Planable mobile app.

Use Cases for Planable

Planable is ideal for a wide range of marketing professionals. For social media agencies, it's a game-changer for client management, providing a transparent and easy-to-use platform for feedback and approvals, which helps impress clients and scale operations. Multi-brand and multi-location companies use Planable to manage content creation at scale, ensuring brand consistency while aligning teams across different departments or locations. Small teams and startups benefit from the streamlined workflow that saves significant time on meetings and administrative tasks, allowing them to get content planned, approved, and published in a fraction of the time. Content creators and marketing managers use it as their central hub for all content planning, from social media campaigns to blog schedules.

Advantages of Planable

The primary advantage of Planable is its unparalleled focus on simplicity and visual collaboration. The interface is clean, intuitive, and mirrors the native social media platforms, resulting in a minimal learning curve for teams and clients. This focus on user experience helps save an average of 33% of a team's time per week. The platform centralizes all communication, eliminating back-and-forth emails and scattered feedback. Its flexible, multi-level approval system provides brand safety and confidence. Furthermore, the integration of AI tools directly into the workflow enhances creativity and productivity, while robust analytics provide the data needed to strategize effectively.

Pricing and Plans

Planable offers a flexible pricing structure based on workspaces, with options for monthly or annual billing (which includes 2 months free).

• Free Plan: $0. Includes all features for up to 50 total posts. A great way to test the platform without a time limit.
• Basic Plan: Starts at $33/workspace/month (billed annually). Includes 60 posts per month, 4 social pages, and basic approval workflows (None & Optional).
• Pro Plan: Starts at $49/workspace/month (billed annually). Includes 150 posts per month, 10 social pages, advanced approval workflows (Required), and grid view.
• Enterprise Plan: Custom pricing. Offers unlimited posts, multi-level approvals, a dedicated account manager, SSO integration, and premium support for large teams and agencies.