Positional

Positional is a comprehensive and modern platform designed to empower content and SEO teams by unifying their entire workflow into a single, intuitive toolset. It serves as an essential supplement for any search-driven content strategy, enabling teams to save time, produce higher-quality content, and achieve measurable growth in organic search rankings and traffic. Trusted by hundreds of leading marketing teams, Positional eliminates the need to juggle multiple disparate tools for keyword research, content creation, optimization, and analytics.

The platform is built to guide users through every stage of the content lifecycle. It begins with powerful research capabilities, allowing teams to discover high-potential keywords, analyze competitors, and group related terms into strategic topic clusters. This data-driven foundation ensures that content efforts are targeted and aligned with what users are actively searching for. From there, Positional simplifies the creation process by generating detailed, SEO-optimized content outlines and briefs in just a few clicks, a task that previously could take hours or require expensive consultants.

How to use Positional

Using Positional involves a streamlined, step-by-step process that covers the entire content marketing lifecycle:

1. Strategy & Research: Begin by using the Keyword Research and Competitor Research tools to identify valuable topics and analyze what's already ranking. Input your core topics to discover long-tail opportunities and understand search volume and difficulty.
2. Content Planning: Use the Keyword Clustering feature to group related keywords into logical content pillars. This helps in building topical authority. Plan your publishing schedule with the integrated Editorial Calendar.
3. Outline & Creation: For a target keyword cluster, use the 'Optimize' tool to generate a comprehensive content outline. This brief provides data-driven recommendations on headings, questions to answer, and related terms to include, which can be shared with writers or used directly. The tool also integrates with Google Docs to streamline the writing process.
4. Optimization: Once a draft is written, paste it into the 'Optimize' tool for a full analysis. The tool scores your content and provides actionable suggestions for improvement, ensuring it's fully optimized for your target keywords before publishing.
5. Internal Linking: After publishing, use the 'Internals' tool to find relevant internal linking opportunities from your existing content to the new article. This helps distribute link equity and improve site navigation.
6. Tracking & Analysis: Monitor your content's performance with the Keyword Tracking and Content Analytics features. Track ranking changes for your target keywords and use AutoDetect to identify content that needs a refresh or further optimization to maintain or improve its position.
7. Technical Health: Regularly run the Site Audit tool to uncover and fix technical SEO issues that could be hindering your website's performance.

Core Features of Positional

• Keyword Research: Discover new keyword opportunities, analyze search volume, and assess keyword difficulty.
• Keyword Clustering: Automatically group related keywords to build topic clusters and establish topical authority.
• Content Optimization: Generate detailed content briefs and outlines, and score your content with data-driven recommendations for improvement.
• Content Analytics: Track the performance of your content, monitor key metrics, and identify opportunities for optimization.
• AutoDetect: Automatically surfaces content that is decaying or has opportunities for quick ranking improvements.
• Site Audit: Crawl your website to find and fix technical SEO errors that impact your search performance.
• Internals: Get intelligent suggestions for internal linking to boost your SEO and user experience.
• Keyword Tracking: Monitor your website's search engine rankings for your most important keywords across different locations.
• Competitor Research: Analyze the strategies of your competitors to find gaps and opportunities.
• Editorial Calendar: Plan and manage your content production schedule in one place.

Use Cases for Positional

For Startups & Growing Businesses: Build a scalable content engine from the ground up. Go from keyword research to optimized content quickly, even with a small team or limited SEO expertise.

For SEO & Content Marketing Agencies: Manage multiple client projects efficiently. Use the toolset to deliver consistent results, from strategy and content creation to reporting and analytics, all within one platform.

For In-house Marketing Teams: Streamline collaboration and enhance efficiency. Replace 3-4 separate tools with one integrated solution, saving on subscription costs and reducing context switching.

For SEO Novices: The user-friendly interface makes it easy to bridge the gap between different SEO tasks. It guides users from research to outlines and optimization without a steep learning curve.

Advantages of Positional

All-in-One Solution: Consolidates the functionality of multiple SEO and content tools into a single, cohesive platform, simplifying workflows and reducing costs.

Time Efficiency: Automates time-consuming tasks like creating content outlines and finding internal linking opportunities, allowing teams to focus on creating high-quality content.

Data-Driven Strategy: Removes the guesswork from content and SEO by providing actionable, data-backed recommendations at every step.

Proven Results: Testimonials showcase significant improvements, with users reporting ranking jumps from position #6 to #1 and organic traffic increases of over 400% on revamped articles.

User-Friendly and Powerful: Designed to be simple and intuitive for beginners, yet powerful enough to meet the needs of experienced SEO professionals.

Excellent Customer Support: Users praise the responsive and knowledgeable support team, highlighting it as a key benefit.

Pricing and Plans

Positional offers a flexible pricing structure with plans for different team sizes and needs, including a free forever tier.

• Free Tier ($0/month): Includes 1 seat, limited access to the Optimize tool (5 reports/month), and access to the Site Audit feature. No credit card required.
• Lite Tier ($49/month or $40/month billed annually): Designed for individuals optimizing content. Includes 1 seat, 1 domain, and full access to Optimize, Site Audit, Content Analytics, and AutoDetect.
• Base Tier ($99/month or $82/month billed annually): The most popular plan for marketing and SEO teams. Includes 3 seats, 3 domains, and adds Keyword Tracking, Keyword Research, Competitor Research, Keyword Clustering, Internals, and an Editorial Calendar.
• Growth Tier ($399/month or $332/month billed annually): For larger teams needing the complete toolset. Includes 5 seats, 10 domains, and adds advanced features like Social Listening and Buyer Journeys, plus priority support.
• Enterprise: Custom plans are available for organizations with unique requirements.

All paid plans come with a 7-day free trial.