Smartly

Smartly is a leading AI-powered advertising platform that empowers brands to create, launch, and optimize campaigns with unparalleled efficiency and performance. Designed for large-scale advertisers and sophisticated marketing teams, Smartly unifies creative, media buying, and data intelligence into a single, powerful solution. It allows brands to move beyond manual campaign management and leverage automation and AI to drive meaningful results across all major digital advertising channels, including Meta (Facebook, Instagram), Google, TikTok, Pinterest, and Snapchat.

The platform's core philosophy is to combine creative and media to unlock new levels of performance. By automating the production of thousands of ad variations and using AI to test and identify the most effective combinations, Smartly ensures that advertising budgets are spent on creatives that truly resonate with the target audience. This data-driven approach helps brands scale their advertising efforts globally while maintaining brand consistency and maximizing profitability.

How to use Smartly

Using Smartly involves a streamlined workflow designed for efficiency and control. First, users connect their ad accounts from various platforms like Meta, Google, and TikTok to the Smartly dashboard. Next, they integrate their data sources, such as a product catalog for e-commerce or a data feed with real-time information like flight prices or betting odds. With the data connected, marketing teams can use Smartly's Creative Studio to design dynamic image and video templates. These templates automatically pull information from the data feed to generate countless personalized ad variations. Users then set up their campaigns, defining objectives, target audiences, and budgets. Smartly's AI and automation tools take over, optimizing bids, allocating budgets across channels, and running A/B tests to maximize performance. Finally, teams can monitor results through a unified reporting dashboard, gaining cross-channel insights to inform future strategy.

Core Features of Smartly

• AI-Powered Campaign Optimization: Leverages machine learning algorithms to automate bidding, budget allocation, and pacing across channels, ensuring optimal ROAS and CPA.
• Creative Automation & Templating: Build dynamic image and video ad templates that pull from data feeds (e.g., product catalogs) to automatically generate thousands of on-brand, personalized ad creatives.
• Cross-Channel Management: Manage and optimize campaigns for Meta, Google, TikTok, Pinterest, Snapchat, and more from a single, unified interface, eliminating the need to switch between multiple native ad managers.
• Predictive Budget Allocation: Forecasts campaign performance and intelligently allocates budget to the best-performing platforms, campaigns, and ad sets in real-time.
• Data-Driven Testing & Insights: Systematically test every element of your campaigns—from creatives and copy to audiences and placements—and receive actionable insights to improve performance.
• Unified Reporting & Analytics: Consolidate performance data from all connected channels into a single, customizable dashboard for a holistic view of your advertising efforts.

Use Cases for Smartly

Smartly is versatile and serves various industries. For E-commerce & Retail brands, it automates the creation of dynamic product ads for both prospecting and retargeting, showcasing the most relevant products to each user. Gaming companies use Smartly to scale user acquisition campaigns, optimizing towards installs and in-app purchases while testing creatives at a massive scale. In the Travel & Hospitality sector, it can generate dynamic ads featuring real-time flight and hotel prices based on a user's search history. For Large Enterprises, Smartly provides the tools to manage complex, multi-region campaigns, ensuring brand governance and consistent performance measurement across global teams.

Advantages of Smartly

The primary advantage of Smartly is its ability to drive superior performance through the powerful combination of creative and media automation. By automating tedious manual tasks, it frees up marketing teams to focus on high-level strategy. The platform's AI-driven optimization leads to a significantly higher ROAS and greater capital efficiency. Its creative tools allow for unparalleled scale and personalization, ensuring ads remain fresh and relevant. Furthermore, the unified cross-channel approach breaks down data silos, providing a single source of truth for all advertising activities and enabling smarter, faster decision-making.

Pricing and Plans

Smartly's pricing is designed for large-scale advertisers and enterprises. The platform does not offer standard public pricing plans. Instead, it provides custom solutions tailored to the specific needs and ad spend of each client. Pricing is typically based on a percentage of media spend managed through the platform or a negotiated flat fee. To get a detailed quote, prospective clients are encouraged to contact the Smartly sales team for a demo and a personalized proposal.