unifygtm

Unify is a comprehensive Go-To-Market (GTM) platform designed to revolutionize how businesses approach growth, sales, and marketing. By leveraging artificial intelligence, Unify provides a system of action for signal-based outbound strategies, enabling teams to connect with the right buyer, with the right message, at precisely the right time. Trusted by hundreds of innovative companies like Perplexity, Flock Safety, and Together AI, Unify turns growth into a scalable, repeatable, and scientific process. It serves as a central hub for growth, sales, marketing, and revenue operations (RevOps) teams, empowering them to exceed their pipeline goals consistently.

The platform is built on the premise that modern outbound success requires more than just contact data; it demands intelligence, automation, and personalization at scale. Unify achieves this by integrating multiple data sources and AI capabilities into a cohesive workflow, eliminating the complexity of juggling various point solutions and ensuring every interaction is timely and relevant.

How to use unifygtm

Using Unify involves a strategic, multi-step process to build a powerful, automated outbound engine:

1. Connect Your Systems: Start by integrating Unify with your existing CRM, such as Salesforce or HubSpot, to create a seamless flow of data.
2. Identify Buying Signals: Leverage Unify's 'Signals' feature to tap into dozens of person and company-level intent indicators. This includes website intent data from providers like 6sense and Clearbit, G2 activity, job changes, social signals, and more. These signals identify prospects who are actively in-market.
3. Build Automated 'Plays': Use the 'Plays' canvas, Unify's powerful workflow builder. Design repeatable plays that are automatically triggered by specific signals. These workflows can prospect for individuals within target audiences, enrich their profiles with data, and initiate engagement.
4. Deploy AI Agents for Research: Assign 'AI Agents' within your Plays to perform deep research on prospects and companies. These agents can crawl the web, scrape news articles, and analyze CRM data to uncover unique insights for hyper-personalization.
5. Launch Multi-Channel Sequences: Enroll researched prospects into multi-channel 'Sequences' that blend automated and human touchpoints across email and LinkedIn (with phone outreach coming soon). The AI-driven personalization ensures messages are highly relevant and resonate with each prospect.
6. Analyze and Optimize: Utilize the built-in 'Analytics' dashboard to track performance from end to end. Understand which Plays, signals, and messages are driving pipeline and revenue, and use these insights to double down on your most effective strategies.

Core Features of unifygtm

• Signals: Aggregates dozens of high-intent signals from top-tier data providers (Clearbit, 6sense, Demandbase, etc.) to identify active buyers. This includes company and person-level website intent, job changes, technology usage, and social activity.
• Plays: A no-code workflow builder that automates the entire outbound process. Users can create scalable, repeatable plays that trigger actions based on signals, from prospecting and research to engagement.
• AI Agents: Autonomous agents that conduct deep research, personalize messaging, and qualify prospects at scale. They can analyze CRM data, crawl websites, and scrape news to make every interaction feel serendipitous.
• Sequences: A multi-channel engagement engine for creating and managing outreach campaigns across email and LinkedIn. It integrates natively with signals and AI-generated personalization to boost reply rates.
• Analytics: Provides end-to-end reporting and attribution out of the box. It helps teams understand both leading and lagging indicators that drive pipeline, enabling data-driven optimization of GTM strategies.
• High-Quality Data: Unify aggregates multiple B2B data vendors, resulting in superior data coverage and accuracy compared to single-source providers. It also includes real-time email validation and deliverability monitoring to ensure messages land in the inbox.

Use Cases for unifygtm

Unify is versatile and delivers significant value across various scenarios:

• Scaling Outbound Sales: Companies like Affiniti use Unify to scale their outbound efforts while saving over 20 hours per week for their sales reps by automating research and prospecting.
• High-Intent Lead Generation: Flock Safety detected and sequenced over 12,000 high-intent buyers in just six months using Unify's AI Agents and signal-based plays.
• Rapid Pipeline Growth: Innovate Energy Group grew its pipeline by $15M in a single month, while Perplexity added $1.7M in its first three months by targeting the right buyers with personalized messaging.
• Improving Engagement Rates: OpenPhone increased its outbound reply rate by 2.5x by leveraging Unify's hyper-personalization capabilities.
• Maximizing Marketing ROI: Justworks achieved a 6.8X ROI in the first five months by turning signal-based outbound into their highest-performing channel.

Advantages of unifygtm

Unify offers a distinct competitive edge by transforming the traditional GTM playbook. Key advantages include its ability to unify disparate functions into a single, intelligent system. It moves beyond basic automation by embedding AI-driven research and personalization directly into workflows, allowing for hyper-targeted outreach at an unprecedented scale. By aggregating the best data sources, it ensures higher accuracy and coverage. This holistic approach not only saves significant time and resources but also demonstrably increases pipeline, boosts reply rates, and delivers a clear, measurable return on investment, as proven by numerous customer success stories.

Pricing and Plans

Unify offers tiered pricing designed to scale with your team's needs. Plans are typically billed annually.

• Growth Plan: Starting from $1,460 per month (billed annually). This plan is ideal for teams getting started with signal-based outbound. It includes 50,000 credits, 1 sequencing user, and 8 Unify Managed Gmail Mailboxes.
• Pro Plan: Custom pricing. Designed for teams looking to automate outbound at a larger scale. It includes 200,000 credits, 2 sequencing users, and 20 managed mailboxes, along with tailored onboarding.
• Enterprise Plan: Custom pricing. The ultimate plan for scaling automated outbound across the organization. It includes 600,000 credits, 5 sequencing users, 40 managed mailboxes, white-glove onboarding, a dedicated growth consultant, and SSO.

Credits are used to purchase data points and execute actions within the platform. Unify also prioritizes security, maintaining SOC 2 Type II compliance.