Best data activation AI tools

GoWit is an AI-powered retail media platform designed for e-commerce businesses, marketplaces, and retailers. It enables them to monetize their digital properties through omnichannel advertising solutions. The platform uses an AI bidding engine to maximize ad revenue, activate first-party data for precise targeting, and offer a self-service dashboard for advertisers, ultimately boosting sales and ROAS.

Hightouch is a leading Composable Customer Data Platform (CDP) and AI Decisioning platform. It empowers marketing teams to activate data directly from their data warehouse, enabling real-time personalization, targeted campaigns, and AI-driven customer experiences without copying data or relying on engineering teams.