GoWit

GoWit is a sophisticated, AI-driven Retail Media Platform that provides a comprehensive omnichannel advertising solution for retailers, digital marketplaces, and e-commerce businesses. It is designed to help these businesses unlock new, high-margin revenue streams by transforming their digital storefronts into powerful advertising channels. By leveraging their own first-party data, businesses can offer highly relevant, non-intrusive advertising experiences to shoppers, enhancing both customer satisfaction and advertiser performance.

The platform is built on the principles of transparency, accessibility, and data privacy, aiming to democratize adtech for businesses of all sizes. It provides a robust, white-label solution that can be fully customized to match a company's brand identity, creating a seamless experience for both the business and its advertisers.

How to use GoWit

Getting started with GoWit involves a collaborative partnership to integrate its powerful technology into your e-commerce ecosystem.

1. Book a Demo: The first step is to schedule a demonstration with the GoWit team. They will assess your business needs, current infrastructure, and revenue goals.
2. Platform Integration: GoWit's team provides ongoing technical support for a seamless integration. The platform can be fully white-labeled with your brand, logo, and colors.
3. Activate First-Party Data: Connect your customer data sources, such as loyalty programs and purchase history. GoWit helps you segment this data in a privacy-compliant way to create valuable audience profiles for targeting.
4. Empower Advertisers: Onboard your sellers, vendors, or brand partners to the intuitive, self-service Ads Manager. They can easily create, manage, and optimize their own campaigns using various ad formats.
5. Launch & Optimize: Advertisers can launch campaigns like Sponsored Products, Display Ads, and Brand Ads. GoWit's AI-powered bidding engine and auto-pacing algorithms work in the background to maximize ad space value, optimize campaign spending, and deliver the highest possible ROAS.
6. Measure & Scale: Utilize the real-time reporting dashboard to track over 30 key marketing metrics. Gain insights into campaign performance to continuously refine your strategy and scale your advertising revenue.

Core Features of GoWit

• AI-Powered Bidding Engine: Utilizes advanced AI auction algorithms to maximize the value of ad space, ensuring ads are shown to the most relevant audiences for unmatched ROAS.
• Omnichannel Strategy: Reach customers across their entire shopping journey with on-site native ads (Sponsored Products, Brands, Display), off-site programmatic ads, and in-store ad types.
• First-Party Data Activation: Securely activate and monetize your customer data. Provide advertisers with access to high-intent audience segments in a privacy-first environment, even without third-party cookies.
• Self-Service Platform: An intuitive, easy-to-use dashboard that empowers sellers and brands of all sizes to manage their own ad campaigns, with features like AI recommendations and a simplified 'Lite' interface.
• Advanced Auction & Bidding: Offers a suite of bidding options including Autobidding for performance goals, Autopacing for efficient budget distribution, and Manual Bidding for expert control.
• Diverse Ad Formats: Supports a full range of ad types including Sponsored Products, Sponsored Display, Sponsored Brands, Cross-Sell/Upsell placements, and engaging Video Ads.
• White-Label Solution: Fully customizable platform that allows you to integrate your own branding, logo, and colors for a seamless, native experience.
• Real-Time Reporting & Analytics: Provides access to over 30 marketing metrics (impressions, clicks, ROAS, ACoS, etc.) for transparent performance tracking and optimization.

Use Cases for GoWit

GoWit is customized for various business models looking to enter the retail media space:

• Multi-Brand Retailers: E-commerce stores like Teknosa and Koçtaş use GoWit to drive growth and earn significant ancillary revenue. They offer precise targeting to their brand partners, capturing advertising budgets and integrating loyalty programs for a holistic view of the customer.
• Digital Marketplaces: Platforms like Modanisa empower their vast network of individual sellers and vendors to run their own sponsored ad campaigns through GoWit's self-service dashboard. This increases marketplace profit margins and improves the shopping experience with more relevant ads.
• Grocery & On-Demand Delivery: Delivery apps can increase their gross margins by serving contextual and timely ads from suppliers, from local grocers to major CPG brands. Geo-targeting features allow for location-specific promotions to attract and retain customers.

Advantages of GoWit

Partnering with GoWit offers a distinct competitive edge:

• New Revenue Generation: Open up a highly profitable, additional revenue stream that can contribute significantly to your e-commerce GMV.
• Enhanced Customer Experience: Deliver relevant, personalized ads that align with shoppers' interests, improving their journey instead of disrupting it.
• Future-Proof & Privacy-Centric: Built for the post-cookie world, the platform relies on first-party data, ensuring compliance with data privacy regulations.
• Full Control & Transparency: Maintain complete oversight of all campaigns running on your platform, with detailed, real-time analytics at your fingertips.
• Seamless Integration & Support: GoWit offers a flexible, modular platform and provides constant guidance, from technical integration to business-level consultation.

Pricing and Plans

GoWit operates on a customized pricing model tailored to the unique scale and requirements of each business. Pricing is typically based on factors such as Gross Merchandise Value (GMV), website traffic, and the specific features required. To receive a personalized quote and a detailed breakdown of the costs and potential revenue, businesses are encouraged to book a demo with the GoWit sales team.