Hightouch

Hightouch is a revolutionary data and AI platform designed for modern marketing and personalization. It operates as a Composable Customer Data Platform (CDP), built directly on top of your existing data warehouse like Snowflake, Databricks, or Google BigQuery. This unique "Reverse ETL" approach allows businesses to unlock the full potential of their customer data, activating it across hundreds of marketing, sales, and support tools without creating new data silos or introducing security risks.

The platform is fundamentally designed to bridge the gap between data teams and business teams. It provides marketers with self-service tools to build audiences, orchestrate customer journeys, and launch highly personalized campaigns, while data teams retain full control and governance over the data. With Hightouch, companies can move beyond rigid, rule-based segmentation and embrace dynamic, AI-powered decision-making to deliver unique experiences for every customer.

How to use Hightouch

Using Hightouch involves a straightforward process to connect your data warehouse to your business tools:

1. Connect Your Data Source: Start by connecting Hightouch to your central data warehouse. This is where all your customer data resides. Hightouch has native integrations with all major data warehouses.
2. Define Your Data Models: Use SQL, dbt models, or the no-code audience builder to define the data you want to sync. This could be anything from a list of users who performed a specific action to complex customer segments.
3. Choose Your Destination: Select from over 250 pre-built integrations, including CRMs (Salesforce), email platforms (Iterable, Braze), advertising networks (Facebook Ads, Google Ads), and customer support tools (Zendesk).
4. Map Your Data: Visually map the columns from your data source to the corresponding fields in your destination tool. Hightouch provides a simple interface for this mapping.
5. Schedule Your Syncs: Configure how often you want the data to sync—in real-time, on a set schedule, or triggered by an event.
6. Activate AI Decisioning: For advanced use cases, leverage the AI Decisioning platform. Set your campaign goals, provide a library of content, and let Hightouch's AI agents determine the best message for each individual customer to optimize for outcomes like LTV and engagement.
7. Monitor and Observe: Use the platform's observability features, including a live debugger and sync logs, to monitor data flow and campaign performance.

Core Features of Hightouch

• AI Decisioning Platform: Deploys 1:1 AI agents for lifecycle marketing, automatically testing and optimizing content for each customer to maximize engagement and LTV.
• Composable CDP: A modular platform that lets you choose the capabilities you need, including Reverse ETL, event collection, identity resolution, and audience management.
• Reverse ETL: The core engine that syncs data from your warehouse to over 250+ business applications, eliminating manual CSV uploads and custom pipeline development.
• No-Code Audience Builder: An intuitive interface for marketers to build, explore, and test any audience using all available data, without writing a single line of code.
• Real-time Personalization: Utilizes real-time customer data and signals to deliver personalized content on websites and apps in under a second.
• Customer Journey Orchestration: Plan and prioritize campaigns across audiences to ensure customers receive cohesive and timely marketing messages.
• Enterprise-Grade Security & Governance: Data remains in your warehouse. Hightouch is SOC 2, ISO 27001, HIPAA, and GDPR compliant, with features like role-based access control and approval flows.

Use Cases for Hightouch

Hightouch is trusted by leading companies like Warner Music Group, PetSmart, and WeightWatchers to power a variety of data-driven initiatives:

• Personalized Lifecycle Marketing: Whoop used Hightouch to boost member engagement by 128% by syncing data to Iterable for hyper-personalized communication.
• Optimized Advertising Spend: Create dynamic suppression lists and lookalike audiences in ad platforms to improve targeting and increase Return on Ad Spend (ROAS).
• Sales & CRM Enrichment: Sync product usage data into Salesforce to give sales teams context on which leads are product-qualified and ready to convert.
• Proactive Customer Support: Identify at-risk customers based on behavior and create tickets automatically in Zendesk or other support tools.
• Large-Scale Personalization: PetSmart personalizes customer journeys for over 70 million loyalty program members using Hightouch to activate their data.

Advantages of Hightouch

Hightouch offers significant advantages over traditional CDPs and manual data processes:

• Leverages Your Existing Stack: It works with your current data warehouse, maximizing your existing data investment without costly data migration.
• Single Source of Truth: By using the data warehouse as the central source, it ensures data consistency across all business tools.
• Empowers Marketers: Provides self-serve access to data, allowing marketing teams to move faster and be more creative without being blocked by engineering backlogs.
• Enhanced Security and Control: Your sensitive customer data never leaves your secure warehouse environment. Hightouch simply reads the data to sync it.
• Scalable and Flexible: The composable architecture and usage-based pricing mean the platform scales with your business, and you only pay for what you use.

Pricing and Plans

Hightouch offers a flexible, usage-based pricing model designed to scale with your business needs.

• Basic Reverse ETL (Free): A free tier perfect for teams getting started. It includes 1 standard destination, up to 2 active syncs, and 5 user seats.
• Composable CDP Plans: Custom, usage-based pricing for teams needing a full CDP solution. You can mix and match products like Reverse ETL, Customer Studio, Real-time Personalization, and Identity Resolution. This plan includes unlimited user seats and advanced features.
• AI Decisioning Plans: Tailored for teams looking to implement 1:1 AI-powered personalization. Pricing is flexible and based on the volume of personalized actions, including AI agents and reinforcement learning insights.

All paid plans include enterprise-grade security, full observability features, and access to premium extensions and support options. The model avoids charging based on Monthly Tracked Users (MTUs), providing more predictable and fair pricing.