Merge Overview

Merge is a premier Unified API platform specifically designed to address the integration challenges faced by B2B software companies. It provides a single, unified API that allows businesses to seamlessly add hundreds of integrations to their products across critical categories such as HR, Payroll, Accounting, Ticketing, CRM, ATS, and File Storage. By abstracting away the complexities of individual APIs, Merge empowers companies to focus on their core product development while outsourcing the entire integration lifecycle—from initial build to ongoing maintenance and support.

The platform is engineered to unblock sales, reduce customer churn, and accelerate time-to-market for new features. It serves as the essential data integration layer, making it easy to access and sync customer data securely and reliably. With a strong emphasis on security and compliance, Merge is certified in SOC 2 Type II, ISO 27001, HIPAA, and GDPR, ensuring that customer data is handled with the highest standards of privacy and protection.

How to use Merge

Using Merge is a streamlined process for developers. First, you integrate with Merge's Unified API for a specific category (e.g., Accounting). This single integration effort gives you access to all platforms within that category, such as QuickBooks, Xero, and NetSuite. To connect a customer, you embed 'Merge Link,' a pre-built, secure authentication component, into your application. Your end-users then use this component to grant permission and connect their third-party accounts. Once authenticated, your application can read and write normalized data through the Merge API, with Merge handling all the unique data models and API behaviors of the individual platforms. You can then use the Integration Observability dashboard to monitor sync status, troubleshoot issues, and manage all customer connections efficiently.

Core Features of Merge

Unified APIs: Offers a single point of integration for entire software categories, including HRIS, ATS, CRM, Accounting, Ticketing, and File Storage.
Normalized Data Models: Standardizes data fields across hundreds of different applications, eliminating the need to write custom logic for each integration.
Integration Observability: Provides a comprehensive dashboard with automated issue detection, detailed logs, and real-time monitoring to reduce maintenance time by up to 80%.
Merge Link: A secure, drop-in UI component that handles the entire end-user authentication and permissioning process, which can be localized for a global user base.
Full Integration Lifecycle Management: Merge handles the development, maintenance, and updates for all its integrations, saving countless engineering hours.
Enterprise-Grade Security: Adheres to the highest security standards with SOC 2 Type II, ISO 27001, HIPAA, and GDPR certifications. Features like 'Destinations' allow customers to store data in their own databases.
Read & Write Capabilities: Supports both reading data from and writing data back to third-party platforms, enabling deep, two-way integrations.

Use Cases for Merge

Merge powers a wide array of product functionalities. Companies use it to fuel AI features with rich customer data from various sources. It enables automated user provisioning by syncing with HRIS platforms to manage employee onboarding and permissions in real-time. For financial tech, it facilitates deep financial analysis and automated reconciliation by syncing invoices, bills, and payments with customers' accounting systems. Other use cases include building internal knowledge bases by accessing data from file storage platforms and improving team collaboration by pulling in project data from ticketing systems.

Advantages of Merge

The primary advantage of Merge is its ability to transform integrations from a major engineering headache into a competitive advantage. It dramatically accelerates time-to-market, allowing companies to launch entire categories of integrations in weeks instead of years. This significantly reduces engineering costs and frees up development teams to focus on core product innovation. By offering a wide range of integrations, businesses can unblock sales deals, increase revenue, and reduce customer churn. The platform's reliability, scalability, and robust support make it a trusted partner for thousands of companies, from early-stage startups to large enterprises.

Pricing and Plans

Merge offers a flexible pricing structure designed to scale with your company's needs.
Launch Plan: Ideal for early-stage startups. It's free for the first 3 production Linked Accounts. After that, it costs $650/month for up to 10 Linked Accounts, with each additional account priced at $65. This plan includes basic functionality and access to all generally available integrations.
Professional Plan: A contract-based plan for companies needing deeper integration capabilities. It includes everything in Launch, plus access to custom fields, customizable sync frequencies, go-live support packages, and extended log retention.
Enterprise Plan: A contract-based plan for large companies requiring white-glove service and advanced security. It includes all Professional features, plus enterprise security options like Audit Trail, premium support with a dedicated account manager, uptime SLAs, and unlimited access to developer sandboxes.

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