Cust

Cust is a sophisticated AI agent platform designed to empower elite customer success teams and transform how businesses engage with their customers. Evolving from its origins as AskToSell, a tool focused on sales automation, Cust has broadened its mission to tackle the critical challenges of customer retention and expansion. It provides Customer Success Managers (CSMs) with intelligent AI agents that scale personalized, one-to-one conversations across all customer segments, particularly the often-neglected long-tail of small and medium-sized businesses (SMBs). By automating research, recommending the next best actions, and executing complex playbooks, Cust enables teams to prevent churn, drive revenue expansion, and deliver a high-touch experience to every single customer.

The platform was born from the founders' direct experience with the devastating impact of SMB churn, which led them to build the tool they wished they had. Cust addresses the shortcomings of traditional, generic email automation, which often results in low engagement and missed opportunities. Instead, Cust's AI agents initiate genuine, two-way conversations that achieve reply rates of over 30%, uncovering unique insights that are used to personalize the customer experience and strengthen relationships.

How to use Cust

Getting started with Cust is designed to be a seamless process that integrates into your existing workflow. The platform operates as an intelligent co-pilot for your customer success team.

1. Connect Your Tools: Begin by integrating Cust with your existing tech stack. The platform supports native, two-way integrations with popular CRMs like Salesforce and Zoho, customer support platforms like Intercom and Zendesk, and product analytics tools like PostHog. This ensures Cust has a complete, real-time view of your customer data.
2. Define Customer Journeys: Map out your ideal customer lifecycle using Cust's intuitive journey builder. You can connect various playbooks to create a comprehensive flow, from initial onboarding to renewal and advocacy.
3. Activate AI Agents & Playbooks: Deploy Cust's AI agents to execute pre-built or customized playbooks. These playbooks cover critical touchpoints, including onboarding new users, activating key features, collecting feedback, preparing for Quarterly Business Reviews (QBRs), and running upsell or renewal campaigns.
4. Execute and Supervise: The AI agents proactively research customers, analyze data for important signals (like a drop in usage), and recommend the next best action for the CSM to take. Actions can be executed in a single click from the Action Hub. For greater efficiency, you can enable Autopilot to let the agents handle routine tasks autonomously.
5. Leverage AI Assistance: Use the "Ask Cust" chat assistant to get instant answers about any customer. You can ask it to summarize recent interactions, prepare a brief for a QBR, or draft a personalized follow-up email based on the latest customer context.

Core Features of Cust

• Proactive AI Agents: Intelligent agents that work 24/7 to research customers, identify risks and opportunities, and execute engagement strategies.
• Customer Journey Automation: Visually build and automate entire customer lifecycles, ensuring no customer is left behind and every touchpoint is personalized.
• Comprehensive Playbooks: A library of proven playbooks for onboarding, activation, feedback collection, QBRs, upsells, renewals, and even churn recovery.
• Conversational Insights: The platform analyzes conversations from email, support chats, and calls to extract topics, gauge sentiment, and automatically segment customers into categories like "Growth Opportunity" or "At Risk".
• Deep Integrations: Seamless, two-way data sync with essential tools including Salesforce, HubSpot, Zoho CRM, Intercom, Zendesk, PostHog, and more.
• "Ask Cust" AI Assistant: A chat-based assistant that understands your customer data and can help CSMs with research, reporting, and drafting communications.
• Executive Dashboard & Signals: A high-level dashboard that tracks portfolio health and highlights critical signals, such as customers who have gone silent or expressed negative sentiment.
• Enterprise-Grade Security: Built with a security-first mindset, featuring data encryption in transit and at rest, strict access controls, and SOC 2 readiness.

Use Cases for Cust

Cust is versatile and delivers value across various customer-facing functions:

• Scaling Customer Success for SMBs: Provide a high-touch, personalized experience to your long-tail customers who were previously only served by generic email automation, drastically reducing churn in this segment.
• Automating Onboarding & Activation: Guide new users through setup and ensure they experience the 'Aha!' moment quickly, increasing activation rates and reducing time-to-value.
• Proactive Churn Prevention: AI agents detect early warning signs of churn, such as decreased product usage or negative feedback, and automatically trigger retention playbooks.
• Driving Revenue Expansion: Systematically identify and execute upsell and cross-sell opportunities by leveraging conversational insights and customer usage data.
• Recovering Dormant & Churned Customers: Launch targeted re-engagement campaigns to win back customers who have become inactive or have previously churned.

Advantages of Cust

By replacing outdated automation with intelligent, conversational AI, Cust offers a significant competitive edge:

• Dramatically Higher Engagement: Move from sub-1% click rates of traditional email marketing to over 30% reply rates from personalized, one-to-one conversations.
• Increased CSM Productivity: Automate repetitive tasks like data entry, customer research, and follow-ups, freeing up CSMs to focus on strategic, high-value activities.
• Actionable Customer Intelligence: Go beyond raw data to understand the "why" behind customer behavior through deep conversational analysis.
• Improved Net Revenue Retention (NRR): The combined effect of reduced churn and increased expansion directly translates to a significant lift in NRR, a key metric for SaaS growth.
• Scalable Personalization: Deliver a personalized experience to every customer, regardless of their size, making them feel valued and understood.

Pricing and Plans

Cust offers transparent, value-based pricing with plans designed to scale with your needs. All plans include unlimited seats and full support for integrations and setup.

Annual Billing (Discounted)

• Foundation: $3.99 per account/month (Billed as $399/month for up to 100 accounts).
• Growth: $2.40 per account/month (Billed as $1,199/month for up to 500 accounts).
• Pro: $2.00 per account/month (Billed as $1,999/month for up to 1,000 accounts).

Monthly Billing

• Foundation: $4.99 per account/month (Billed as $499/month for up to 100 accounts).
• Growth: $3.00 per account/month (Billed as $1,499/month for up to 500 accounts).
• Pro: $2.50 per account/month (Billed as $2,499/month for up to 1,000 accounts).