asktosell

asktosell, now operating as Cust, is a pioneering AI-powered platform designed to revolutionize customer success management. It equips Customer Success Managers (CSMs) with intelligent AI agents that automate and scale high-touch, personalized interactions across entire customer portfolios, including the often-neglected long-tail of smaller accounts. The platform was born from the founders' direct experience with the high churn rates associated with generic, automated lifecycle marketing, aiming to provide the one-to-one attention of a dedicated account manager to every single customer.

The core of asktosell is its AI agents, which act as a copilot or autopilot for CSMs. These agents handle time-consuming tasks such as researching customer accounts, analyzing product usage data, identifying risks and opportunities, and recommending the next best actions. By automating data entry, fixing contact information, and extracting valuable insights from conversations across email, support chats, and calls, asktosell frees up CSMs to focus on strategic relationship-building and value delivery.

How to use asktosell

Using asktosell involves a streamlined process to integrate AI into your customer success workflow. First, you connect the platform to your existing ecosystem, including CRMs (like Salesforce, HubSpot, Zoho), analytics tools (Mixpanel, PostHog), and communication platforms (Intercom, Slack). Next, you design ideal customer journeys by linking pre-built or custom 'playbooks' for key lifecycle stages such as onboarding, activation, feedback collection, and renewals. Once configured, the AI agents proactively execute these playbooks, initiating personalized one-to-one email conversations, handling replies intelligently, and adapting based on customer responses and behavior. CSMs can monitor these activities, approve critical communications in 'Copilot' mode, or allow the system to run autonomously with 'Autopilot' mode, all while tracking portfolio health on an executive dashboard.

Core Features of asktosell

• AI Agents for CSMs: Autonomous agents that research customers, recommend actions, and execute playbooks for onboarding, expansion, and retention.
• Customer Journey Automation: Visually build and automate entire customer lifecycles by connecting multiple playbooks, ensuring no customer is left behind.
• Conversational Insights: Automatically analyzes interactions from email, support chats, and calls to extract topics, sentiment, and actionable insights, segmenting customers into categories like "Growth Opportunity" or "At Risk".
• CSM Copilot & Autopilot: Offers two modes of operation—a copilot where CSMs approve AI-suggested actions with one click, and an autopilot for fully autonomous execution of routine tasks.
• Deep Integrations: Seamlessly connects with popular CRMs, analytics platforms, support tools, and Slack to create a unified customer data view and trigger actions based on real-time events.
• Executive Dashboard & Signals: Provides a high-level overview of portfolio health, highlighting critical signals such as silent customers, negative sentiment, or usage drops.
• Playbook Library: A comprehensive set of playbooks for various scenarios, including onboarding, QBRs, feedback collection, upsells, renewals, and churn recovery.
• Multi-Language Communication: AI agents can engage with customers in over 29 languages, enabling global customer success operations.

Use Cases for asktosell

asktosell is ideal for B2B SaaS companies looking to combat churn and increase Net Revenue Retention (NRR). A primary use case is scaling customer success for SMB or mid-market segments that are too numerous for high-touch manual management. For example, an AI agent can run an onboarding playbook to guide new users, ensuring they reach their 'Aha!' moment and activate successfully. Another use case is proactive risk mitigation; the system can detect a drop in product usage and automatically trigger a feedback playbook to understand the issue and re-engage the customer before they churn. It's also powerful for revenue expansion, where AI agents can execute upsell and cross-sell playbooks by identifying customers who show signs of growth or require more advanced features.

Advantages of asktosell

The main advantage of asktosell is its ability to deliver personalized, human-like engagement at an unprecedented scale, transforming the unit economics of customer success. Unlike traditional automation that sends generic, ignored emails, asktosell initiates genuine one-to-one conversations that achieve reply rates of up to 30%. This leads to a deeper understanding of all customers, increased NRR, and enhanced CSM productivity. By automating repetitive tasks, it allows CSMs to function more strategically, managing larger portfolios without sacrificing the quality of interaction. The platform's proactive nature ensures that opportunities and risks are addressed early, moving teams from a reactive to a proactive stance.

Pricing and Plans

asktosell offers three main pricing tiers, with specific pricing available upon request by booking a demo or talking to the sales team. All plans include unlimited seats and email accounts.

• Essential: Designed for getting started, this plan allows you to manage up to 250 contacts. It includes the CSM Copilot, one Customer Journey, one-click CRM integration, conversational insights, and a health score.
• Business (Most Popular): Manages up to 1,000 contacts. It includes everything in the Essential plan plus the CSM Autopilot, three Customer Journeys, integrations with Analytics and Support platforms (e.g., Mixpanel, Intercom), Slack connectivity, multi-language support, and cross-platform task automation.
• Scale: For large-scale operations with unlimited contacts. It includes all Business features plus unlimited Customer Journeys, fine-tuned AI agents tailored to specific needs, and custom integrations.