Fullpath

Fullpath is a leading enhanced Customer Data Platform (CDP) built exclusively for the automotive retail industry. Its core mission is to empower car dealerships by unifying their siloed data sources into a single, actionable platform. By leveraging powerful artificial intelligence, Fullpath enables dealers to move beyond generic marketing and create truly personalized, 1:1 customer experiences that build loyalty and drive sales. The platform ingests millions of data points daily from sources like CRMs, DMS, websites, and ad platforms, cleaning and organizing them to provide a 360-degree view of every shopper.

How to use Fullpath

Using Fullpath involves a streamlined process to transform raw data into revenue:

1. Data Integration: Connect all your dealership's key data sources, including your CRM, DMS, website, ad accounts, and inventory feeds. Fullpath's open API ensures seamless integration with a wide range of automotive technology partners.
2. Data Unification and Identity Resolution: The platform automatically processes the integrated data. Its identity resolution technology cleans, normalizes, and de-duplicates records to merge multiple touchpoints into a single, data-rich profile for every customer.
3. Audience Segmentation: Utilize granular filtering capabilities to build hyper-specific audience segments based on behavior, equity status, service history, and more. You can also use pre-populated lists for quick campaign launches.
4. AI-Powered Activation: Activate your data by launching automated marketing campaigns. Fullpath's AI optimizes email campaigns, search ads, social media ads, and display ads to deliver relevant messages at every stage of the customer journey.
5. Personalized Engagement: Enhance your website with personalized elements, including an AI-powered chatbot (with ChatGPT integration) that can handle inquiries and generate leads. Equip your sales and service teams with comprehensive shopper profiles to personalize their interactions.
6. Analysis and Optimization: Access detailed analytics and AI-driven insights to monitor campaign performance, understand customer behavior, and make data-informed decisions to improve dealership operations and ROI.

Core Features of Fullpath

• Enhanced Customer Data Platform (CDP): Unifies, manages, and activates all first-party dealership data from siloed sources.
• Identity Resolution: Creates a single, clear, and comprehensive profile for each shopper by merging data from multiple sources.
• 360° Shopper Profiles: Provides a complete view of the entire customer journey, including online behavior, service history, and sales interactions.
• Audience Building & Segmentation: Advanced tools to create and target highly specific customer lists for precise marketing.
• Marketing Automation: Automates personalized email campaigns and AI-optimized digital advertising on search, social, and display networks.
• Website Engagement: Personalizes the on-site experience with tools like AI chatbots to increase conversions.
• VIN-Acceleration & Equity Mining: Launches specific marketing campaigns for individual vehicles (VINs) and targets customers based on their vehicle equity status.
• AI-Driven Insights: Leverages AI to provide deep audience segmentation, performance optimization, and actionable business intelligence.
• Open API: Allows for seamless integration with the dealership's existing technology stack.

Use Cases for Fullpath

Fullpath is designed to support every team within a dealership:

• Marketing Teams: Automate the creation and execution of deeply segmented ad and email campaigns, significantly improving ROI and reducing manual effort. For example, Szott Ford used Fullpath to re-engage over 7,000 'dead leads', turning them into active shoppers.
• Sales Teams: Access rich, unified shopper profiles to personalize interactions, understand customer needs better, and close more deals. This helps in building stronger customer loyalty, as seen with Bowen Scarff Ford, which increased CRM sales by 47%.
• Service Departments: Engage customers with automated, AI-driven service reminders and campaigns to keep service lanes full and optimize workshop scheduling.
• General Management: Gain deep insights into overall dealership performance, customer lifetime value (LTV), and operational efficiency. Ardmore Toyota used Fullpath to generate $2.4 million in attributed sales in just one year.

Advantages of Fullpath

Fullpath offers distinct advantages over generic CDPs:

• Designed for Dealers: The platform is built from the ground up for the unique needs of the automotive industry, understanding its specific data sources and customer journeys.
• Real-Time Data Activation: Data is updated in real-time, ensuring that all marketing and sales decisions are based on the most current information.
• Powerful, Hands-Off Automation: AI-driven automations manage complex, cross-platform campaigns with minimal human intervention, freeing up staff to focus on high-value tasks.
• Full-Funnel Marketing: Automatically targets every part of the sales funnel with relevant messaging, from initial awareness to post-purchase loyalty.
• Rapid Time-to-Value: The platform is designed to be accessible and functional from day one, providing immediate tools to clean, sort, and activate data.

Pricing and Plans

Fullpath's pricing is not publicly listed on their website. They operate on a customized pricing model tailored to the specific needs and scale of each dealership or automotive group. To get pricing information, potential customers are required to schedule a personalized demo with their sales team.