Scal-e

Scal-e is a comprehensive, agile cloud marketing platform designed to empower B2B and B2C brands by centralizing their customer data and activating it across all channels. At its core is a robust Customer Data Platform (CDP) that breaks down data silos by collecting, unifying, and normalizing online, offline, and even on-chain data. This process creates a unique, 360° customer view, providing marketing and sales teams with clean, reliable, and real-time data to drive their strategies.

The platform is modular and scalable, allowing businesses to tailor the solution to their specific needs and grow over time. It offers an end-to-end solution, from data management and privacy compliance to omnichannel campaign orchestration and loyalty program management. With a no-code approach to configuration, Scal-e adapts seamlessly to any client's existing business environment, reducing implementation costs and fostering collaboration between teams.

How to use Scal-e

Using Scal-e involves a systematic process to transform scattered data into effective marketing actions. First, businesses connect their various data sources (CRM, website, offline stores, etc.) to the platform via APIs, connectors, or file imports to collect customer data. The platform's integrated ETL and Data Quality Management (DQM) tools then cleanse, deduplicate, and normalize this data to create a Single Customer View (SCV). With a unified and reliable dataset, marketers can use the Audience Builder to create dynamic segments based on demographics, behavior, or predictive scores. These segments are then activated through various integrated modules. For example, creating personalized email campaigns, launching conversational marketing via WhatsApp, managing complex loyalty and referral programs, or empowering local teams with pre-approved campaigns through the Distributed Marketing module. The platform provides real-time analytics and self-service BI to measure campaign performance and ROI.

Core Features of Scal-e

• Customer Data Platform (CDP): Unifies online, offline, and on-chain data into a Single Customer View (SCV). Includes integrated ETL, data quality management (deduplication, normalization), and identity resolution.
• Privacy & Compliance Management: Features a dedicated GDPR module to manage customer consents and preferences, ensuring marketing strategies are fully compliant with data protection regulations.
• Personalization & Recommendation Engine: Leverages unified data to create dynamic segments, customer scores (like CLV), and deliver personalized content, messages, and product recommendations across all touchpoints.
• Omnichannel Marketing Automation: Orchestrates campaigns across multiple channels, including email, social media, mobile wallet, and conversational channels like WhatsApp, Viber, and Facebook Messenger.
• Customer Loyalty & Retention: Provides dedicated modules for creating and managing sophisticated loyalty programs, referral/sponsorship programs, and event management to enhance customer engagement and retention.
• Distributed Marketing: Enables central marketing teams to create and manage campaigns that can be customized and executed by local teams or franchises, ensuring brand consistency while allowing for local adaptation.
• Analytics & Self-Service BI: Offers powerful reporting tools to track campaign performance, analyze customer behavior, and measure ROI, providing actionable insights for data-driven decision-making.

Use Cases for Scal-e

Scal-e is versatile and serves a wide range of industries, including retail, banking, insurance, media, entertainment, healthcare, and automotive. For retail brands like American Vintage, it's used to unify data from e-commerce and physical stores to create personalized customer journeys and increase email open rates. In the entertainment sector, companies like ADN use it to manage millions of contacts, segment audiences based on viewing habits, and simplify the process of sending targeted marketing campaigns. For B2B companies, it helps in creating a unified view of accounts and contacts, enabling targeted acquisition strategies and nurturing long-term client relationships. Other use cases include managing GDPR consent for financial institutions, running multi-tiered loyalty programs for service industries, and enabling franchise marketing in the transport sector.

Advantages of Scal-e

The primary advantage of Scal-e is its all-in-one, natively integrated architecture. Unlike solutions that require costly and complex integrations between different tools, Scal-e's modules work together seamlessly, reducing implementation time and total cost of ownership. Its modular nature provides flexibility, allowing businesses to start with the features they need and scale up as their requirements evolve. The platform's high degree of customization and its 'no-code' configuration make it adaptable to unique business contexts. Furthermore, its recognition by industry analysts like Forrester and certifications like RealCDP® and EcoVadis Platinum attest to its quality, security, and commitment to sustainability. With a global presence and local support, Scal-e offers tailored project support to ensure client success.

Pricing and Plans

Scal-e's pricing is customized based on the client's specific needs and is structured in three main parts:

• Platform Set-up: A one-time implementation cost that varies depending on the project's complexity and the level of involvement required from the client. The 'Client project' formula starts from €3,000.
• Scal-e License: A recurring platform cost based on the selected package. Options include:
  • CDP Advanced: A cost-effective option focused on data collection.
  • CDP Premium: Allows for a fully customized RCU with online, offline, and on-chain data.
  • Bundled Packages: Combine the CDP (Advanced or Premium) with other modules like Loyalty, Distributed Marketing, or Marketing Automation.
  • Custom Package: A tailor-made solution combining any of the platform's modules to meet specific business needs.
• Optional Services: Additional services are available on-demand, such as dedicated marketing consulting, data handling, advanced training, development support, and HTML support.