Heyario

Heyario is a powerful API designed for modern e-commerce and retail businesses aiming to break through the noise of generic marketing. In a world where 80% of consumers feel brands miss the mark on personalization, Heyario provides the missing piece of the puzzle: a complete view of a customer's off-platform purchasing behavior. It allows your customers to securely and consensually link their shopping accounts from any retailer, giving you access to SKU-level data on what they truly buy, where they buy it, and when.

This granular data transforms your ability to connect with customers. Instead of relying on on-site browsing history or past purchases from your store alone, you can understand their entire lifestyle, brand affinities, and life stages. Heyario is built on a foundation of trust and security, with a founding team experienced in data security and consumer privacy, ensuring that the data-sharing process is transparent and user-controlled.

How to use Heyario

Integrating and utilizing Heyario is a straightforward process designed for developers and marketers:

1. API Integration: Your development team integrates the Heyario API into your website, app, or customer portal. The process is well-documented and supported by the Heyario team.
2. Customer Consent: You prompt your customers to link their external shopping accounts (e.g., Amazon, Target, Walmart). The user experience is simple and secure, taking just a few clicks for the customer to grant permission.
3. Data Aggregation: Once linked, Heyario securely fetches and standardizes item-level purchase data from these external accounts. This includes product names, SKUs, prices, and purchase dates.
4. Activate Insights: The structured data is piped directly into your existing systems, such as your Customer Data Platform (CDP), CRM, or marketing automation tools like Klaviyo and Movable Ink.
5. Launch Personalized Campaigns: With this enriched customer view, your marketing and product teams can build highly targeted campaigns, personalized recommendations, and proactive customer experiences.

Core Features of Heyario

• Secure Data Linking API: A robust and secure API that allows customers to link their accounts from any online retailer with just a few clicks.
• SKU-Level Data Extraction: Goes beyond simple transaction history to provide granular, item-level details for precise analysis and targeting.
• Cross-Platform Purchase History: Aggregates a customer's purchases from across the internet, providing a holistic view of their buying habits.
• Seamless CDP/CRM Integration: Natively integrates with leading marketing and data platforms, allowing you to activate insights without disrupting your existing workflows.
• Consent-Based & Privacy-Centric: Built with consumer trust at its core, ensuring all data is shared with explicit user consent and handled with the highest security standards.
• Real-Time Data Synchronization: Keeps customer profiles updated with the latest purchase information to enable timely and relevant marketing actions.

Use Cases for Heyario

Heyario unlocks a wide range of strategic opportunities for businesses:

• Hyper-Personalization: Move beyond basic segmentation. If a customer buys a competitor's running shoes, offer them your complementary high-performance socks.
• Lifecycle Milestone Recognition: Identify key life events, such as a new baby, by detecting purchases like cribs or diapers. Proactively offer relevant products and build a long-term relationship.
• 'True Fit' Recommendations: Reduce costly returns by analyzing a customer's size and fit data from purchases at other apparel retailers to recommend the perfect size in your store.
• Strategic Follow-ups & Cross-sells: Detect a purchase of a new coffee machine and follow up with offers for coffee beans, filters, or an extended warranty.
• Churn Prevention: Re-engage lapsed customers by understanding what they are buying elsewhere and crafting a compelling, personalized offer to win them back.
• Market Intelligence: Gain unparalleled, high-fidelity insights into market trends, brand affinities, and competitor performance based on real purchasing data.

Advantages of Heyario

Heyario offers a distinct competitive edge:

• Unprecedented Data Depth: Access the 'holy grail' of customer data—what they buy from your competitors and complementary brands.
• Increased Customer LTV: The platform has been shown to boost customer lifetime value (LTV) by up to 15% by enabling more relevant and timely offers.
• Enhanced Customer Trust: The transparent, consent-driven approach builds stronger customer relationships based on trust and value exchange.
• Actionable, Structured Data: Heyario doesn't just provide raw data; it delivers clean, structured, and standardized information ready for immediate use in your marketing stack.
• Expert Founding Team: Backed by a team with a proven track record in data security, cybersecurity, and building enterprise-grade technology.

Pricing and Plans

Heyario offers a tiered pricing structure to accommodate businesses of different sizes and needs. While specific pricing is available upon requesting a demo, the plans are typically structured as follows:

• Basic: Designed for smaller businesses or those looking to pilot the technology, offering core data-linking and history features.
• Advanced: Suited for growing businesses, this plan includes more advanced features, a higher volume of linked accounts, and deeper integrations.
• Enterprise: A custom solution for large-scale organizations requiring dedicated support, custom integrations, and enterprise-grade security and compliance features.

To get detailed pricing and a personalized walkthrough, businesses are encouraged to schedule a demo through the Heyario website.