Brand Networks

Brand Networks provides a sophisticated suite of AI-powered marketing technologies designed to empower businesses by transforming their own employees into powerful and authentic brand influencers. In an era where consumers value authenticity above all, traditional branded content often struggles to connect. Brand Networks addresses this by facilitating Employee-Generated Content (EGC), which is proven to be more relatable, trustworthy, and engaging—generating up to 24 times more shares than standard brand posts. The platform is built on over 15 years of media planning expertise and advanced AI machine learning, offering a comprehensive solution for creating, managing, and amplifying genuine brand stories at scale.

The core of the offering is a system that allows companies, from local stores to global enterprises, to easily activate their workforce. Employees are given the tools to create viral, low-fi content that resonates with local communities and broader audiences. This process is underpinned by proprietary AI-powered brand safety technology, which automatically scans content to ensure it aligns with brand guidelines and values, giving companies the confidence to scale their programs without risk. The platform's product suite includes BN Influencer for managing EGC programs, BN Adtech for AI-driven campaign planning and activation, BN Ads for full-service media agency support, and BN Local for supercharging hyperlocal marketing efforts.

How to use Brand Networks

Engaging with the Brand Networks platform typically follows a strategic workflow designed for enterprise clients:

1. Initial Consultation and Demo: Prospective clients begin by scheduling a demo. In this phase, Brand Networks experts discuss the brand's specific goals, challenges, and needs to tailor a custom solution.
2. Program Strategy and Setup: Once onboard, Brand Networks works with the client to define the EGC program's strategy, including key performance indicators (KPIs), content themes, and employee onboarding processes. The platform is customized with the client's branding.
3. Employee Activation and Onboarding: Employees are invited to join the platform, often through a dedicated mobile app. They receive training and clear guidelines on how to create authentic content that tells the brand's story in their own voice.
4. Content Creation and Submission: Using intuitive tools, employees create and submit photos, videos, and stories. The platform provides prompts and inspiration to guide their creative process.
5. AI-Powered Moderation and Approval: Submitted content is automatically analyzed by Brand Networks' AI for brand safety, compliance, and quality. Marketing or communications managers then review the pre-screened content in a streamlined approval workflow.
6. Distribution and Amplification: Once approved, content is shared across employees' personal social media networks. Top-performing EGC can be seamlessly integrated into larger marketing campaigns and amplified with paid media through the BN Adtech solution.
7. Performance Measurement and Optimization: The platform provides a comprehensive analytics dashboard to track key metrics such as reach, engagement, conversions, and overall ROI. These insights are used to continually optimize the EGC program for better results.

Core Features of Brand Networks

• AI-Powered EGC Platform (BN Influencer): A centralized hub to manage employee advocacy programs, from onboarding and content creation to distribution and analytics.
• Automated Brand Safety Technology: Proprietary AI that scans all user-generated content for inappropriate language, imagery, or sentiment, ensuring brand integrity at scale.
• Advanced Adtech (BN Adtech): Combines 15+ years of AI machine learning with media expertise to plan, activate, and optimize local and global advertising campaigns with enhanced personalization.
• Hyperlocal Marketing Solutions (BN Local): Empowers local stores and teams to create and manage marketing campaigns that are authentic and relevant to their specific communities.
• Full-Service Media Agency (BN Ads): Offers hands-on campaign management by a team of media experts, supercharged by proprietary AI optimization technology.
• Content Library and Management: A centralized repository for all approved employee-generated content, making it easy to repurpose high-performing assets across other marketing channels.
• Comprehensive Analytics and Reporting: Detailed dashboards that provide actionable insights into campaign performance, employee participation, and audience engagement.

Use Cases for Brand Networks

Brand Networks is versatile and can be adapted for various industries and business sizes:

• Large Retailers: As demonstrated with clients like Walmart, the platform can activate tens of thousands of store associates to create authentic content about products, in-store experiences, and local community engagement, driving both online buzz and foot traffic.
• Global Consumer Brands: Companies can use the platform to scale authentic marketing across diverse international markets, leveraging local employees to create culturally relevant content.
• Corporate and B2B Enterprises: Businesses can empower their subject matter experts, sales teams, and engineers to share industry insights and behind-the-scenes content, building thought leadership and humanizing the brand.
• Hospitality and Travel: Hotels, airlines, and restaurant chains can showcase their unique experiences and customer service through the genuine stories of their staff, building trust and attracting new customers.

Advantages of Brand Networks

Leveraging Brand Networks provides a distinct competitive edge:

• Unmatched Authenticity: EGC is inherently more trustworthy and relatable to consumers than polished corporate advertising.
• Exponentially Higher Engagement: Employee content is shared up to 24x more frequently, dramatically increasing organic reach.
• Significant Cost Savings: Reduces dependency on expensive external influencers and creative production, creating a vast library of low-cost, high-performing content.
• Scalability and Efficiency: The AI-powered platform makes it possible to manage advocacy programs with thousands of employees efficiently and safely.
• Enhanced Brand Safety: Automated moderation tools mitigate the risks associated with user-generated content, protecting the brand's reputation.
• Boosted Employee Morale: Empowering employees to be brand storytellers can increase their engagement, loyalty, and sense of purpose within the company.

Pricing and Plans

Brand Networks provides custom, enterprise-level solutions tailored to the specific needs of each business. Pricing is not publicly listed and is determined based on factors such as the number of employee users, the specific products and features required, and the scale of the implementation. To receive a detailed proposal and pricing information, interested businesses are encouraged to contact Brand Networks directly to book a personalized demo.