The Martec

The Martec is the world's leading AI-powered content and advocacy platform specifically built for talent teams. It empowers organizations to deliver personalized and authentic content experiences across the entire talent journey, from awareness to hiring and retention. Trusted by global brands like Dropbox and IBM, The Martec transforms how companies attract and retain top talent by leveraging their most valuable asset: their employees' voices.

The platform's core philosophy is built on 'Authentic Intelligence,' using AI to generate relevant, non-generic content that is true to the company's brand and its people. It helps teams scale their content creation efforts significantly, allowing even a single person to produce hundreds of unique video and written content pieces efficiently. This approach not only saves time and resources but also boosts the credibility and impact of employer branding initiatives.

How to use The Martec

Using The Martec is a streamlined process designed for maximum impact with minimal effort:

1. Plan Campaigns: Utilize the shared Content Planner to strategize, schedule, and collaborate on content campaigns tailored to specific talent objectives, such as targeting critical roles or new regions.
2. Engage Advocates: Use the Advocate Engagement Hub to intelligently source the right employees for your campaigns. The platform leverages data from sources like LinkedIn to identify ideal advocates and manages them through Smart Groups.
3. Collect Stories: Engage employees with a Personalized Question Engine that crafts tailored, meaningful prompts. Employees can respond easily via multiple methods, including QR codes, magic links (no login needed), mobile, or email, submitting written, video, or voice-to-text responses.
4. Generate Content: The AI-Powered Story Hub transforms raw employee responses into polished, on-brand narratives. The AI Editors, fine-tuned to your company's tone of voice, create structured and engaging content like blogs, social posts, and Q&As.
5. Amplify and Distribute: Publish content across multiple formats and channels directly from the platform. Activate employees to share approved content on their social networks, amplifying reach and driving engagement.
6. Repurpose and Analyze: Leverage the Evergreen Content features to transform and repurpose existing library content into new formats. Track performance with analytics to assess content effectiveness and optimize future campaigns.

Core Features of The Martec

• Authentic Intelligence: An AI engine that generates personalized questions, suggests trending topics, and transforms raw employee responses into polished, human-like content aligned with your brand voice.
• Advocate Engagement Hub: A comprehensive system for identifying, managing, and activating employee advocates. It includes intelligent sourcing, multiple activation methods, and smart group management.
• Campaign Accelerator: Tools to plan, orchestrate, and execute personalized content campaigns. Features a content planner, an AI-powered story hub, and multi-channel publishing capabilities.
• Written & Video EGC Collection: The only platform in the market that seamlessly captures both high-quality written and video employee-generated content, increasing employee adoption rates.
• Evergreen Content Repurposing: AI-powered tools to transform existing content (e.g., video to text, long-form to short-form reels) to maximize its value across different channels.
• Add-on Modules: Optional features include an AI Job Description generator, Conversion Widgets for career sites to display relevant content, and Content Enablement workflows for recruiters and ambassadors.
• Enterprise-Grade Security & Support: Full compliance with GDPR, ISO27001 certification, SSO, and dedicated support from an experienced customer success and strategy team.

Use Cases for The Martec

The Martec is ideal for various talent marketing objectives:

• Employer Branding: Build a powerful and authentic employer brand by consistently sharing genuine employee stories across career sites, social media, and other channels.
• Talent Acquisition: Attract and engage top candidates by providing them with personalized content that answers their questions and showcases the company culture. Arm recruiters with effective content to close roles faster.
• Employee Retention & Engagement: Foster a sense of community and pride by highlighting employee achievements and stories, which can improve internal engagement and retention.
• Diversity, Equity & Inclusion (DEI): Amplify voices from underrepresented groups within the organization to showcase a commitment to DEI and attract a diverse talent pool.

Advantages of The Martec

The Martec offers a distinct competitive edge by combining technology with strategy. Its AI allows teams to 11x their content output with fewer resources. The platform's unique focus on both written and video EGC ensures higher employee participation. Unlike other vendors, The Martec provides an unparalleled level of hands-on support, acting as a strategic partner to help overcome challenges like low employee adoption. The combination of a powerful, secure platform and expert human support ensures customers achieve their talent objectives effectively and efficiently.

Pricing and Plans

The Martec's pricing is straightforward and transparent, with no hidden set-up fees. The cost is based on the number of admin users who require access to the 'Core Platform' licenses. Customers can then choose to add optional modules like Recruiter Job Descriptions, Conversion Widgets, or Content Enablement based on their specific needs. Each subscription is customized, and interested parties are encouraged to 'Request a Quote' to get a detailed pricing plan tailored to their organization's requirements. Every subscription includes the core platform, a customized AI model, integrations, and comprehensive onboarding and support.