Koala

Koala is a sophisticated customer intent platform designed to revolutionize how marketing, sales, and customer success teams generate and manage their pipeline. By leveraging agentic AI, Koala sifts through vast amounts of data to surface the most meaningful buying signals. It helps teams move beyond noisy data to focus on what truly matters: identifying prospects who are ready to buy. The platform unifies first-party data from your website, app, and docs with third-party signals from over 30 sources, creating a comprehensive 360-degree view of every account.

Developed by ex-Segment leadership, Koala is architected to eliminate data silos and provide a single source of truth for go-to-market (GTM) teams. It de-anonymizes website visitors to identify high-potential companies, scores accounts based on their fit and intent, and provides sales reps with a unified, prioritized list of pre-qualified leads. This allows teams to programmatically turn high-intent signals into meaningful conversations and, ultimately, revenue.

How to use Koala

Getting started with Koala is designed to be fast and deliver immediate value. The process typically follows these steps:

1. Install the Pixel: The first step is to install the Koala JavaScript pixel on your website, blog, and documentation pages. This is a quick, self-service process that immediately begins tracking visitor activity.
2. Integrate Your Stack: Connect Koala to your core business systems. It offers native integrations with CRMs like HubSpot and Salesforce, CDPs like Segment, and various other sales and marketing tools (e.g., G2, Salesloft, Outreach). This unifies data from across your GTM stack.
3. Define Intent Signals: Configure custom signals that are relevant to your business. This could include actions like visiting the pricing page, spending time on a specific case study, or interacting with product documentation. Koala helps you identify which signals correlate with conversions.
4. Create and Automate Plays: Use Koala's analytics to identify your most successful sales strategies ('plays'). Encode these plays into the platform to automate actions. For example, a high-intent signal can automatically trigger a Slack alert to the correct rep, add the lead to a sales sequence, and route it based on territory rules.
5. Empower Your Reps: Sales reps work from a unified dashboard showing AI-enriched, prioritized leads. They can use Koala's AI Agents for custom company research and the AI Coach to draft compelling, context-aware outreach emails directly from the platform.
6. Analyze and Optimize: Continuously monitor the performance of your plays with detailed analytics on ROI, conversions, and rep performance. Use these insights to refine your strategy and scale what works.

Core Features of Koala

• AI-Powered Intent Scoring: Automatically scores and prioritizes accounts based on a combination of firmographic fit and real-time behavioral intent signals.
• Signal Unification: Consolidates first-party data (website, product usage) and third-party data (from 30+ sources) into a single platform.
• Company De-anonymization: Identifies anonymous companies visiting your site using IP reveal technology, turning unknown traffic into actionable leads.
• Automated Sales Playbooks: Allows you to find, encode, and automate your most effective sales plays, complete with ROI and performance reporting.
• AI Agent Swarm: A team of AI agents that performs custom research on target accounts, providing reps with deep insights for personalization.
• AI Outreach Coach: Assists in drafting highly relevant and compelling outreach messages based on the context of each play and lead.
• Unified Lead View: Provides a single, organized dashboard for reps with all pre-qualified, enriched leads, eliminating the need to switch between multiple tools.
• Real-time Alerts & Lead Routing: Instantly notifies reps via Slack about high-intent activities and automatically routes leads to the correct owner based on custom rules.
• Deep Integrations: Seamlessly connects with essential GTM tools, including CRMs, CDPs, Sales Engagement Platforms (SEPs), and data warehouses.

Use Cases for Koala

Koala is versatile and provides value across the entire GTM team:

• Sales Development (SDRs): To identify hot leads from anonymous website traffic, prioritize outbound efforts on accounts showing active buying intent, and increase meeting booking rates through timely, relevant outreach.
• Account Executives (AEs): To monitor their existing pipeline for new engagement signals, uncover expansion opportunities, and prepare for meetings with deep, AI-generated account research.
• Marketing Teams: To get clear attribution on campaigns (like LinkedIn Ads), understand which content drives conversions, and ensure a smooth, data-rich handoff of MQLs to the sales team.
• Revenue Operations (RevOps): To build a scalable, automated lead management and routing system, unify the tech stack, and provide accurate reporting on pipeline generation and GTM effectiveness.

Advantages of Koala

Koala stands out by transforming raw data into actionable intelligence. It increases team efficiency by automating manual research and prioritization. By creating a shared understanding of customer intent, it fosters strong alignment between sales and marketing. Most importantly, it enables businesses to build a repeatable, scalable engine for growth by programmatically executing their best strategies.

Pricing and Plans

Koala offers a freemium model with several tiers to suit different needs:

• Free Plan: Includes 100 credits/month, 2 seats, company de-anonymization, and basic features to help you find your first customers.
• Starter Plan ($200/month): Offers 1,000 credits/month, 2 seats (with add-ons available), Slack alerts, and trigger-based play automation for early-stage sales teams.
• Growth Plan ($1000/month): The most popular plan, providing 5,000 credits/month, 3 seats (with add-ons), AI Agents for research, automated outbound, and full CRM integrations. A 14-day free trial is available.
• Business Plan (Custom Pricing): Tailored for large teams, this plan includes custom credit and seat allowances, advanced customization, a dedicated CSM, SSO, and advanced integrations.