Neurons

Neurons is a pioneering AI platform that empowers businesses to see through the eyes of their audience. Founded in 2013 by leading neuroscientist Dr. Thomas Zoëga Ramsøy, the company leverages over 20 years of consumer neuroscience research to help marketers and designers make better, data-driven decisions. The platform is trusted by some of the world's biggest companies to enhance customer experiences and create more effective advertising by predicting what will capture attention, trigger emotions, and be remembered.

At its core, Neurons AI analyzes visual creatives—such as images and videos—to forecast their performance before they are released to the public. This predictive capability allows teams to avoid costly campaigns that fail to resonate with their target audience, instead focusing their resources on assets proven by science to be effective. The platform translates complex neurological responses into simple, actionable metrics and recommendations, making sophisticated consumer insights accessible to everyone, regardless of their scientific background.

How to use Neurons

Using the Neurons platform is a straightforward process designed for a fast-paced marketing workflow:

1. Upload Your Creative: Begin by uploading your image or video ad creative directly to the Neurons AI platform.
2. Instant AI Analysis: The AI, trained on a massive database of consumer neuroscience data, analyzes your asset within minutes. It simulates how a real audience would visually and cognitively process the creative.
3. Review Detailed Insights: You receive a comprehensive report featuring key metrics. This includes the Neurons Impact Score, which provides an overall effectiveness rating, as well as predictive attention heatmaps showing where users are likely to look.
4. Implement AI Recommendations: The platform provides clear, specific suggestions for improvement. For example, it might recommend repositioning a logo for better brand recall, changing a color scheme to evoke a different emotion, or simplifying a layout to focus attention on the call-to-action.
5. Optimize and Relaunch: Apply the recommended changes to your creative and, if desired, re-test it on the platform to see the predicted improvement. Launch your optimized campaign with the confidence that it is backed by scientific data.

Core Features of Neurons

• Neurons Impact Score: A single, science-backed score that predicts the overall effectiveness of your ad creative, helping you quickly decide whether to launch, optimize, or redesign.
• Predictive Attention Heatmaps: Visualizes where an audience's attention will focus in the first few seconds, allowing you to ensure key messages and branding are seen.
• AI-Powered Recommendations: Delivers concrete, actionable advice on how to improve your creative's performance, from layout adjustments to element placement.
• Memory & Engagement Metrics: Goes beyond simple views to predict how memorable your ad will be and how engaged viewers will become.
• Brand Kit: An AI feature that helps ensure all creative assets are consistent with your brand identity while simultaneously optimizing them for performance.
• Custom Reporting: Generate on-brand, easy-to-understand reports to share insights and justify creative decisions to stakeholders.
• Neurons API: Integrate Neurons' predictive capabilities directly into your existing workflows and tools for seamless creative testing and optimization.

Use Cases for Neurons

Neurons is valuable for various roles and industries:

• Marketing Managers: Optimize campaign creatives before launch to maximize ROI and ensure performance against KPIs like click-through rates and conversions.
• Graphic Designers & Creative Teams: Validate design choices with objective data, resolve creative disputes, and build a stronger case for their ideas with stakeholders.
• Brand Managers: Ensure brand consistency and effectiveness across all visual assets, strengthening brand recognition and recall.
• Media Agencies: Provide added value to clients by using predictive analytics to improve ad performance, as demonstrated by cases where agencies increased client CTRs by over 40%.

Advantages of Neurons

The primary advantage of Neurons is its ability to de-risk marketing investments. By testing and optimizing creatives before spending on media, companies can significantly improve their campaign ROI. The platform replaces subjective feedback with objective, scientific data, leading to faster decision-making and fewer rounds of revisions. It empowers teams to build more memorable and impactful brands by understanding the subconscious drivers of consumer behavior. This scientific foundation provides a unique competitive edge in a crowded marketplace.

Pricing and Plans

Neurons offers customized pricing plans tailored to different business sizes and needs. The pricing structure is divided into three main tiers: Small, Medium, and Enterprise. Specific pricing is not listed publicly; prospective customers are required to contact the sales team to request a quote. This approach allows Neurons to create a solution that aligns perfectly with a company's specific project goals, usage volume, and feature requirements. To get a personalized quote, you can fill out a form on their pricing page or book a demo.