Qualified

Qualified introduces the era of Agentic Marketing with its flagship product, Piper the AI SDR. This platform is engineered to transform how B2B companies handle their inbound marketing and sales funnels. At its core, Qualified automates the laborious and time-sensitive tasks traditionally managed by human Sales Development Representatives (SDRs). It operates around the clock, ensuring no lead is ever missed, regardless of the time of day or location of the website visitor.

The platform works by creating a comprehensive profile for every website visitor. It integrates with your existing tech stack, including Salesforce, marketing automation platforms (like Pardot, Marketo, HubSpot), and ABM platforms (like 6sense, Demandbase), to build a 360-degree view of each lead and account. This unified data includes firmographics, intent signals, and past interaction history. Armed with this context, the AI agent, Piper, intelligently engages visitors with personalized, on-message conversations. It can answer product questions, address objections, and guide potential customers toward a conversion goal, such as booking a demo or speaking with a sales rep.

How to use Qualified

Implementing Qualified involves a strategic process to ensure the AI SDR acts as an effective extension of your sales team:

1. Onboarding and Training: Just like a human employee, the AI SDR is onboarded. You provide it with company-specific information, product details, brand messaging guidelines, and conversational guardrails to ensure all interactions are relevant and professional.
2. Goal Setting: Define clear objectives for the AI. This could be booking a certain number of meetings, qualifying leads based on specific criteria (e.g., company size, industry), or routing high-value visitors from target accounts directly to their assigned account executive.
3. Integration: Connect Qualified to your core go-to-market systems. The deep integration with Salesforce is crucial, as it allows the AI to access CRM data for personalization and push all activities, conversations, and newly booked meetings back into Salesforce for a single source of truth.
4. Configure Engagement Plays: Design automated workflows and conversational plays. Segment your audience to define how the AI should interact with different types of visitors—for example, a VIP welcome for a target account, a demo offer for a high-intent visitor, or a content offer for someone in the early stages of research.
5. Automate Follow-up: Set up automated and intelligent email follow-ups. Piper can send personalized emails to leads who fill out a form or to nurture visitors who showed interest but didn't convert, keeping them engaged.
6. Monitor and Optimize: Use the platform's analytics to track performance. Monitor conversation quality, conversion rates, and pipeline generated. Use these insights to continuously refine the AI's strategies and messaging for better results.

Core Features of Qualified

• Piper the AI SDR Agent: A fully autonomous AI agent that manages the entire inbound lead lifecycle, from initial engagement to meeting scheduling, 24/7.
• AI-Powered Conversations: Proactively engages website visitors with real-time, natural language conversations that are personalized based on visitor data and behavior.
• Lead & Account 360 View: Consolidates data from your CRM, marketing automation, and intent data providers to give the AI (and your team) a complete picture of every visitor.
• Automated Meeting Scheduling: Instantly books meetings on the correct sales rep's calendar, eliminating the back-and-forth of manual scheduling.
• Intelligent Email Follow-up: Automatically sends context-aware, personalized emails to inbound leads to nurture them through the funnel.
• Personalized AI Offers: Dynamically surfaces the most relevant content or offers (e.g., case studies, webinars, event invitations) to each visitor to maximize conversion.
• Deep Integrations: Native integrations with key platforms like Salesforce, Pardot, Marketo, HubSpot, Slack, Salesloft, Outreach, and major ABM platforms.
• PipelineAI Platform: The underlying engine that powers all features, combining your GTM data with advanced AI to drive intelligent actions.

Use Cases for Qualified

Qualified is versatile and can be applied to various strategic initiatives:

• Inbound Pipeline Generation: The primary use case is to convert anonymous website traffic into qualified pipeline at scale by engaging every visitor intelligently.
• Account-Based Marketing (ABM) Acceleration: Identify visitors from target accounts the moment they land on your site and roll out a red-carpet experience, instantly connecting them with their dedicated account executive.
• Sales Efficiency and Cost Savings: Automate the repetitive, top-of-funnel tasks of an SDR team, allowing human reps to focus on high-value activities like closing deals. Companies like Demandbase have used it to save on SDR headcount costs while doubling pipeline.
• Reducing Lead Response Time: Drastically cut down lead response time from hours or days to mere seconds, engaging buyers at the peak of their interest and increasing the likelihood of conversion by over 20x.

Advantages of Qualified

The platform offers significant competitive advantages:

• 24/7 Availability: Your digital storefront is always staffed, ensuring no opportunity is missed, no matter the time zone.
• Personalization at Scale: Delivers a unique, one-to-one conversational experience to hundreds or thousands of visitors simultaneously, something impossible for human teams to achieve.
• Increased Pipeline Velocity: By instantly qualifying and connecting buyers with sales, Qualified shortens the sales cycle and accelerates revenue generation.
• Data-Driven Strategy: Every action is informed by a rich dataset, ensuring interactions are always relevant and effective.
• Seamless Handoff: The transition from AI to a human sales rep is smooth, providing a cohesive and positive buyer experience.

Pricing and Plans

Qualified utilizes a custom pricing model tailored to the specific needs and scale of each business. Pricing is not publicly listed and is determined by a variety of factors, including:

• Website traffic volume
• The number of user seats required for your sales team
• The specific set of features and AI capabilities needed
• The level of integration and support required

To receive a detailed price quote, prospective customers are encouraged to schedule a demo with the Qualified sales team. This allows them to build a package that aligns with the company's specific pipeline and revenue goals.