SuperSend

SuperSend is a comprehensive, multi-channel outreach automation platform designed for modern sales, marketing, and go-to-market (GTM) teams. Its core mission is to transform cold prospects into a warm sales pipeline by streamlining and automating communication across critical channels: email, LinkedIn, and Twitter. By consolidating these touchpoints into a single, coordinated workflow, SuperSend empowers teams to significantly increase reply rates, book more meetings, and drive revenue growth without the complexity and cost of managing multiple disparate tools. The platform is built for results, focusing on simplifying execution, enhancing personalization at scale, and providing data-driven insights to continuously optimize outreach strategies.

How to use SuperSend

Getting started with SuperSend is a straightforward process designed to get your campaigns running and generating results in minutes.

1. Account Setup: Begin by creating your SuperSend account. The platform offers self-serve plans with chat support for quick setup, and managed plans that include dedicated onboarding and support.
2. Connect Accounts: Link your email accounts (unlimited accounts are supported on all plans), as well as your LinkedIn and Twitter profiles using the optional sender add-ons.
3. Upload Contacts: Import your list of leads or prospects. You can utilize built-in tools like email validation to ensure your list is clean, which protects your sender reputation and reduces bounce rates.
4. Build Sequences: Design your intelligent, multi-channel outreach sequences. You can create steps that include sending an email, a LinkedIn connection request, a personalized LinkedIn message, or a Twitter DM/mention. Use complex conditional logic to create adaptive sequences that react to a prospect's engagement (e.g., if they open an email but don't reply, automatically send a LinkedIn follow-up).
5. Personalize Your Outreach: Leverage powerful features like text variables, Liquid syntax, spintax, and personalized images to make every message feel unique and highly relevant to the recipient. This level of personalization significantly boosts engagement and response rates.
6. Launch and Automate: Launch your sequence and let SuperSend's automation take over. The platform handles every step, from the initial touchpoint to the final follow-up, saving your team countless hours of manual work.
7. Monitor and Optimize: Use the comprehensive analytics dashboard to track campaign performance in real-time. Monitor open rates, click-through rates, reply rates, and conversions at each step and across each channel. Use A/B testing to refine your messaging, timing, and channel strategy for maximum impact.
8. Manage Replies: All replies from email and LinkedIn are consolidated into the unified Super Inbox. This allows your team to respond quickly and efficiently without switching between platforms, ensuring no opportunity is missed.

Core Features of SuperSend

• Multi-Channel Sequences: Run coordinated outreach campaigns across email, LinkedIn, and Twitter from a single, unified workflow builder.
• Advanced Automation & Conditional Logic: Automate every step of your outreach and create dynamic sequences that adapt based on prospect behavior (opens, clicks, replies).
• Campaign Analytics & Optimization: Get deep, actionable insights with step-level analytics, channel-specific performance data, and A/B testing to continuously improve your campaigns.
• Hyper-Personalization at Scale: Use custom variables, Liquid syntax, spintax, and personalized images to create highly tailored messages that cut through the noise.
• Email Deliverability Suite: Protect your sender reputation with built-in email warmup, email validation, sender rotation, and throttling to ensure your messages land in the primary inbox.
• Super Inbox: Manage all conversations from email and LinkedIn in one centralized, shared inbox for faster response times and better context management.
• Seamless Integrations & API: Connect SuperSend to your CRM (e.g., HubSpot, Salesforce), enrichment tools, and other parts of your tech stack with native integrations and a flexible API for custom workflows.
• Team Collaboration: Utilize multi-team workspaces to scale outreach across different departments while maintaining clear organization, ownership, and visibility.

Use Cases for SuperSend

SuperSend is versatile and valuable for various roles and objectives:

• Sales Development: SDRs and BDRs can automate top-of-funnel activities, sending thousands of personalized touchpoints to book more meetings and build a consistent, predictable pipeline.
• Lead Generation: Marketing teams can use multi-channel sequences to nurture leads, promote content, and convert prospects from social media and email lists into qualified opportunities.
• Go-to-Market Strategy: GTM teams can simplify their tech stack, reduce costs, and execute coordinated product launch campaigns or market entry strategies with greater efficiency.
• Recruiting: Recruiters can automate outreach to potential candidates on LinkedIn and email, building a robust talent pipeline more efficiently.
• Founder & Agency Sales: Founders and agency owners can scale their client acquisition efforts without a large sales team, using automation to generate a steady flow of new business opportunities.

Advantages of SuperSend

• Consolidated Workflow: By combining email, LinkedIn, and Twitter, SuperSend eliminates the need for 3+ separate tools, reducing subscription costs and simplifying team operations.
• Increased Reply Rates: Multi-channel campaigns are proven to generate up to 2x more replies compared to email-only outreach, as you can engage prospects on their preferred platform.
• Massive Time Savings: Powerful automation handles the repetitive, time-consuming tasks of outreach, freeing up your team to focus on high-value activities like building relationships and closing deals.
• Data-Driven Decisions: The platform provides clear, actionable insights that help you understand what's working and what's not, allowing for continuous optimization and a better return on investment.
• Scalable Personalization: SuperSend makes it possible to send highly personalized messages at scale, which is crucial for standing out in crowded inboxes and social feeds.
• Enhanced Deliverability: Proactive tools for email health ensure your outreach efforts are not wasted by landing in spam folders, protecting your domain's long-term reputation and campaign success.

Pricing and Plans

SuperSend offers several tiered plans to fit different team sizes and needs, with a 15% discount available for annual billing.

• Starter Plan: $59/month. Includes 6,000 emails/month, 1,200 active contacts, unlimited email accounts, and email warmup.
• Growth Plan: $99/month. A popular choice that includes 50,000 emails/month, 10,000 active contacts, unlimited email accounts, and email warmup.
• Scale Plan: $319/month. Designed for scaling teams, it includes 200,000 emails/month, 40,000 active contacts, API access, and dedicated support.
• SuperSend Managed Plan: Custom pricing. A done-for-you solution that includes full infrastructure setup, a dedicated account manager, advanced API support, and guaranteed deliverability.

Optional Add-Ons:

• LinkedIn Sender: $69/month
• Twitter Sender: $49/month
• Email Inboxes: $2.50/month
• Domains: $13/year