Synter

Synter is an agentic AI platform designed to revolutionize digital advertising by automating the entire campaign lifecycle. It serves as an infrastructure layer connecting AI to all major advertising networks, enabling marketers to manage multi-platform campaigns through natural language conversations or a unified API. Built for AI-native marketing teams, Synter's core value lies in replacing manual, repetitive tasks with autonomous AI agents that execute growth campaigns with high performance.

How to use Synter

Users can interact with Synter in two primary ways. First, through the Campaign IDE, a chat-first document editor where marketers can type questions in plain English (e.g., "Which campaigns should I scale this week?") and receive data-backed insights and executable recommendations. Second, developers and AI agents can use Synter's MCP (Model Context Protocol) server for integration with tools like Claude Desktop and Cursor, or its REST API for any custom AI agent. The workflow involves connecting your ad accounts, asking questions or setting goals, reviewing AI-generated analysis and recommendations, and approving changes for the AI to execute directly within the ad platforms.

Core Features of Synter

• Specialized AI Agents: Autonomous agents for Google Ads, LinkedIn Ads, Microsoft Ads, Reddit Ads, and X Ads, trained on platform-specific APIs and best practices to execute tasks.
• Campaign IDE: A unified chat interface and workspace to research competitors, strategize campaigns, plan budgets, analyze performance, and create ad copy.
• Cross-Platform Dashboard: A single interface to view and manage campaigns across Google, Meta, LinkedIn, Reddit, TikTok, and Microsoft Ads with real-time metrics.
• MCP & REST API: Infrastructure that allows any AI agent (Claude, Cursor, custom agents) to connect and control ad campaigns programmatically.
• AI Reports & Attribution: Automated generation of comprehensive performance reports and strategic recommendations using multi-touch attribution models.
• Enterprise Security: SOC 2 Type II compliance, OAuth-only connections, full audit trail, and role-based access control.

Use Cases for Synter

Synter is ideal for performance marketing teams and agencies looking to scale operations without linearly increasing headcount. It is used by solo marketers to manage multiple ad accounts efficiently, by growing teams to launch and optimize cross-channel campaigns faster, and by enterprises requiring secure, automated ad management with dedicated human oversight. Specific use cases include automated bid and budget optimization, cross-platform campaign creation from a single brief, real-time performance diagnosis, and unifying fragmented advertising data for holistic strategy planning.

Advantages of Synter

Synter's primary advantage is its ability to execute actions directly within ad platforms, moving beyond mere analytics to autonomous operation. It consolidates management of 7+ ad platforms into one interface, saving an average of 15+ hours per week per marketer. According to internal performance studies across 500+ campaigns, Synter outperforms manual management, showing a +133% increase in CTR, a -46% reduction in CPA, and a -61% lower CPL. The platform offers both high autonomy for routine tasks and maintains human control through approval workflows for major changes.

Pricing and Plans

Synter operates on a freemium credit-based model. The Free plan includes 1,000 one-time credits, 1 seat, management for one Google Ads account, campaign creation tools, performance reporting, AI chat assistant, and read-only API/MCP access. The Starter plan costs $49/month (billed monthly) with 2,000 monthly credits, 2 seats, access to all 7 ad platforms, 5 connected ad accounts, and full API/MCP access. The Pro plan is $149/month with 20,000 credits, 5 seats, 10 connected accounts, cross-platform campaigns, and CRM integrations. The Scale plan is $799/month with 40,000 credits, 25 seats, unlimited ad accounts, white-label options, custom AI agents, and includes a dedicated human media buyer. Additional credit packs and a Human Media Buyer add-on ($4,999/month) are available. Enterprise plans offer managed services, custom agreements, and volume discounts.