Writitude

Writitude is a comprehensive AI-powered platform designed by copywriters for content teams, marketers, and agencies. It addresses the critical challenge of maintaining a consistent brand voice and style across all written content. By automating the creation, sharing, and enforcement of writing guidelines, Writitude empowers organizations to establish solid content governance, streamline workflows, and ensure every text perfectly reflects their brand identity.

The platform is built for teams that create content for varied audiences, need to enforce specific writing rules, and aim to develop a unique brand tone of voice. It helps eliminate the repetitive process of explaining style requirements and correcting the same old mistakes, saving valuable time for both writers and editors.

How to use Writitude

Getting started with Writitude is designed to be quick and intuitive, allowing you to set up your custom guidelines in as little as five minutes. There are two primary methods to create your brand voice guide:

1. Guide Builder: This is ideal if you already have content examples that represent your brand voice. Simply provide sample texts (at least 5,000 characters for best results), and Writitude's AI will analyze them to automatically generate a structured and accurate style and tone guide.
2. Wizard: If you prefer a more hands-on approach, the Wizard guides you through making foundational decisions about your brand's personality. You define key characteristics like formality, warmth, humor, and assertiveness to create a preliminary guide, which can then be fine-tuned.

Once your guide is created, you can further customize it with brand-specific glossaries for 'no-go' words to avoid and 'must-have' words to include (e.g., for SEO). Finally, share the guide with your entire team of writers, who will receive real-time alerts and suggestions as they write, ensuring alignment with the established rules.

Core Features of Writitude

• Custom Writing Guidelines: Define your brand voice with unparalleled detail using over 100 parameters, including emotionality, rhythm, formality, assertiveness, inclusivity, emoji usage, and brand-specific capitalization rules.
• AI-Powered Guide Creation: Use the 'Guide Builder' to automatically create guides from sample texts or the 'Wizard' for a step-by-step setup process.
• Brand-Specific Glossaries: Create and manage lists of words to exclude from your communication and keywords to include, enhancing brand safety and SEO performance.
• Team Collaboration and Sharing: Easily share your brand voice guides with all content writers, ensuring everyone is on the same page, whether they are in-house or freelance.
• Real-Time Feedback and Analysis: The platform alerts writers to any misalignments with the brand tone in real-time, drastically reducing feedback loops and editing cycles.
• AI-Powered Text Generation: Generate text in your chosen tone of voice, with the option to select different LLM models in the Premium plan to best suit your needs.
• Comprehensive Editorial Management (Enterprise): The Enterprise plan offers a full suite of tools for teamwork, including briefs, assignments, text editing, commenting, approvals, and smart storage.

Use Cases for Writitude

Writitude is versatile and valuable for various professional scenarios:

• Businesses & Corporations: Instill solid content governance across the organization, ensuring brand reputation is upheld in every communication.
• Communications and SEO Teams: Maintain high text quality and SEO consistency, even when working with multiple or frequently changing writers.
• Marketing & Creative Agencies: Automate the creation and management of clients' brand books for text, saving time and ensuring client satisfaction.
• Individual Content Writers & Freelancers: Demystify the concept of 'tone of voice' and receive concrete guidance to improve writing quality and meet client expectations.

Advantages of Writitude

Writitude offers a distinct edge in content creation and management:

• Ensures Unwavering Consistency: Guarantees that all content, regardless of who writes it, adheres strictly to the brand's voice and style.
• Increases Team Efficiency: By automating feedback and reducing the need for manual edits, it significantly shortens the content production cycle.
• Simplifies Writer Onboarding: New team members can quickly understand and adopt the brand voice with clear, interactive guidelines.
• Empowers Writers: Provides constructive, real-time feedback that helps writers learn and self-correct, fostering skill development.
• Deep, Nuanced Control: The ability to fine-tune over 100 parameters allows for a highly specific and unique brand personality that stands out.

Pricing and Plans

Writitude offers a freemium model with plans tailored to different needs. All plans offer a 10-day free trial of the Premium version (no credit card required), and annual billing provides savings of up to 15%.

• Basic (€0): For individuals. Includes 1 custom tone of voice guide, up to 2 custom glossaries, and unlimited use of the tone matcher and text analyzer.
• Professional (€35/month): For content writers. Includes everything in Basic, plus up to 3 guides, 6 glossaries, and AI text generation.
• Premium (€89/month): For businesses. Includes everything in Professional, plus up to 10 guides, 20 glossaries, shareable guides, and the option to choose your LLM model.
• Enterprise (Custom Pricing): For large teams needing a complete editorial management platform. Includes all Premium features plus briefs, assignments, approvals, and custom setup services.