Briefly

Briefly is a specialized, AI-driven platform meticulously crafted to solve one of the most persistent problems in marketing: the creation of ineffective and ambiguous campaign briefs. It serves as a delightful and intelligent briefing tool that empowers marketing teams to write clear, focused, and inspiring briefs consistently. By moving away from generic Word templates and cumbersome ticketing systems, Briefly provides a purpose-built environment that guides marketers toward strategic excellence and creative success.

The platform is built on the premise that better briefs lead to better work. It integrates a company's unique data, strategic documents, and brand guidelines into a central 'Brand Intelligence' hub. This allows the AI to generate insights and draft content that is not only creative but also perfectly aligned with business objectives. For CMOs and marketing leaders, Briefly acts as a strategic partner, ensuring that every campaign, big or small, hits the strategic bullseye and contributes to overarching goals.

How to use Briefly

Using Briefly is an intuitive and structured process designed to maximize clarity and efficiency. Here’s a typical workflow:

1. Start a New Brief: Users begin by creating a new brief, either from scratch or by using one of Briefly's best-practice templates. Teams can also create and save their own custom templates to standardize their process.
2. Conversational Building: Instead of filling out a static form, users engage with a conversational brief builder. It guides them through essential sections like 'Business Challenge', 'Objectives & KPIs', and 'Target Audience', asking probing questions to elicit the most critical information.
3. Leverage Brand Intelligence: Users can upload key documents such as brand strategy plans, market research data, and past campaign reports to their 'Brand Intelligence' canvas. This creates a single source of truth for the project.
4. Engage 'Ask Briefly': With the context set, users can leverage the 'Ask Briefly' AI assistant. This powerful tool can be asked to analyze uploaded data, suggest KPIs, refine target audience descriptions, draft entire sections of the brief, or even challenge assumptions to strengthen the strategy.
5. Find Inspiration: If creativity hits a wall, users can browse the 'Inspo' section, a curated collection of over 140 real-world marketing campaigns, analyzed and broken down to spark new ideas.
6. Collaborate and Refine: The platform supports real-time collaboration. Team members and agency partners can be invited to comment, edit, and provide feedback directly within the brief. Clear workflows for reviews and approvals ensure everyone is aligned before launch.
7. Share and Finalize: Once complete, the brief can be easily shared with stakeholders or integrated with project management tools like Monday, Slack, and Notion.

Core Features of Briefly

• AI-Powered Brief Builder: A guided, conversational interface that helps users construct comprehensive and strategically sound briefs.
• Ask Briefly: An integrated AI assistant that can research, redraft, analyze data from uploaded documents, and provide strategic suggestions.
• Brand Intelligence Hub: A centralized space to upload and manage your company's strategic documents, data, and brand guidelines, making them accessible to the AI for on-brand content generation.
• Curated Inspiration Library: Access to a rich database of successful marketing campaigns and case studies for creative fuel.
• Custom Templates & Workflows: Flexibility to create and implement custom brief templates and approval workflows that match your team's specific processes.
• Real-Time Collaboration: Features for live commenting, feedback, and approvals to streamline teamwork between internal departments and external agencies.
• Doc Upload & Analysis: The ability to upload your own documents (e.g., PDFs, Word docs) and have the AI interrogate them for relevant insights.
• Brief Quality Analytics: (Available in higher-tier plans) Tools to report on and analyze the quality of briefs being produced across the organization.

Use Cases for Briefly

Briefly is versatile and valuable for various roles within the marketing ecosystem:

• Marketing Teams: To standardize the brief-writing process, improve the quality and consistency of all campaign briefs, and onboard new members faster.
• CMOs & Marketing Leaders: To enforce strategic rigor, ensure all campaigns align with high-level business objectives, and implement a tangible AI strategy within the marketing function.
• Creative & Ad Agencies: To receive clearer, more insightful briefs from clients, reduce frustrating back-and-forth, and start creative development on a solid foundation.
• Brand & Product Managers: To launch new products or features with data-informed, strategically-aligned briefs that clearly articulate the 'Get X to Y by Z' framework.

Advantages of Briefly

Briefly offers significant advantages over traditional methods and generic tools:

• Superior Campaign Outcomes: Well-crafted briefs directly lead to more effective creative work and better campaign results.
• Increased Efficiency: The platform dramatically speeds up the process of writing, reviewing, and approving briefs.
• Guaranteed Strategic Alignment: By connecting every brief to the core 'Brand Intelligence' hub, it ensures all marketing efforts are strategically sound.
• Enhanced Collaboration: It breaks down silos and fosters seamless communication between marketers, creatives, and agency partners.
• Unyielding Data Privacy: Briefly guarantees it will never train its AI models on customer data and is compliant with GDPR and CCPA, with SOC 2 and ISO 27001 certifications in progress.

Pricing and Plans

Briefly offers a 14-day free trial (no credit card required) and several paid plans:

• Fancy Briefs: Priced at £42 per user/month (billed annually). This popular plan is ideal for marketers and small teams, including the Brief Builder, AskBriefly, custom templates, and team management features.
• Heavyweight Boxers (Enterprise): Custom pricing. This plan is for larger organizations and includes everything in 'Fancy Briefs' plus SAML SSO, advanced reporting & analytics, custom integrations, and a dedicated success manager.
• Briefly for Agencies: Custom pricing. Tailored for agencies, this plan offers white-labeling, a Brand Intelligence engine, shared client spaces, and custom briefing flows to streamline client collaboration.