Fello

Fello is the #1 AI platform engineered to help real estate and mortgage professionals unlock the hidden profit within their existing databases. It transforms any CRM into a dynamic, 24/7 profit engine by supercharging it with a powerful marketing intelligence layer. Trusted by over 20,000 professionals, Fello was built on the principle of empowering agents to control their own success by leveraging their most valuable asset: their contact list.

Instead of the traditional model of constantly buying new, expensive leads, Fello focuses on revitalizing dormant contacts and nurturing relationships. It systematically enriches, automates, and converts, turning old leads into new, tangible opportunities and providing a clear path to a more profitable business.

How to use Fello

Fello streamlines the process of converting your database into deals through a simple, four-step workflow:

1. Sync Your Database: Seamlessly connect Fello with any CRM you use. This syncs all your contact data in real-time, creating a single, intelligent source of truth for your marketing efforts.
2. Enrich with Data: Fello automatically finds and fills in the gaps in your contact records. It appends unparalleled property data (MLS, tax records, loans) and behavioral data, giving you a complete 360-degree view of every contact.
3. Automate Your Marketing: Launch sophisticated, automated marketing campaigns on autopilot. Fello uses its enriched data to send the right message to the right person at the right time via email and postcards. Utilize pre-built, proven templates or create your own custom outreach.
4. Convert More Opportunities: Leverage Fello IQ, the platform's AI co-pilot, to identify and close more deals. The AI scores leads based on their likelihood to transact, drafts effective follow-up messages, and tracks every transaction from your database, including those you might have missed.

Core Features of Fello

• Fello IQ (AI Intelligence): An AI co-pilot that provides lead scoring, drafts outreach content, summarizes contact activity, and offers continuous intelligence to optimize your strategy.
• Data Enrichment: Automatically adds comprehensive property, mortgage, and homeowner data to every contact in your database.
• Smart Automations & Workflows: Nurture leads on autopilot with personalized messaging campaigns. Automate tasks like tagging contacts, assigning owners, and updating marketing status based on engagement.
• Property Intelligence: Track all transaction activity from your database in real-time, including deals you've won and those that went to competitors.
• AI-Powered Consumer Experience: Provide contacts with a branded, personalized dashboard featuring property insights, local sales data, equity information, and mortgage data to keep them engaged.
• Hyper-Targeting & Segmentation: Filter your entire database using over 500 parameters (e.g., ownership, mortgages, expired listings) to create highly specific segments for targeted campaigns.
• Marketing & Lead Capture Tools: Create high-converting landing pages, embeddable widgets, and QR codes to drive traffic and capture new leads from any channel.
• Compliance & Security: Features include automatic generation of Proof of Consent certificates for TCPA compliance and continuous Do Not Call (DNC) verification.

Use Cases for Fello

Fello is ideal for real estate and mortgage professionals of all sizes. Individual agents can use it to automate nurturing for their growing database, ensuring no lead falls through the cracks. Growing teams can scale their marketing automation, using AI lead scoring to focus their efforts on the hottest prospects. Large, high-volume teams can manage complex outreach, track performance across the team, and use advanced segmentation to dominate their market. A key use case is turning a large, dormant database of past clients and old leads into a predictable pipeline of seller listings.

Advantages of Fello

The primary advantage of Fello is its ability to transform a database from a simple contact list into a proactive, profit-generating asset. This significantly reduces marketing spend on external lead sources. Its AI-driven intelligence provides actionable insights that are otherwise hard to obtain, such as identifying which contacts are likely to sell soon. The platform's deep data enrichment and hyper-targeting capabilities ensure marketing is highly relevant and effective. Furthermore, its comprehensive tracking and compliance features provide both a competitive edge and peace of mind.

Pricing and Plans

Fello offers several tiered plans, typically billed annually for the best rates. All plans include core features like marketing automation, data intelligence, and white-labeled branding.

• Starter: Starts at $165/month (billed annually). Designed for individuals and small teams, it includes 500 marketing contacts and 1 user seat.
• Growth: Starts at $415/month (billed annually). Best for growing teams, it includes 3,000 marketing contacts, 3 user seats, and adds AI-powered lead scoring and contact summaries.
• Scale: Starts at $665/month (billed annually). Ideal for mid-sized teams, this popular plan includes 10,000 marketing contacts, 10 seats, unlimited landing pages, and a dedicated success manager.
• Enterprise: Custom pricing. For large teams with advanced needs, offering higher limits, premium support, tailored onboarding, and multi-brand marketing options.

Additional marketing contacts and user seats can be added to any plan for a monthly fee. Fello also offers add-ons like Fello Credits for extra features and DNC verification.