Forma.ai

Forma.ai is a pioneering platform that leverages Artificial Intelligence to transform enterprise sales compensation and performance management. It moves beyond the limitations of legacy Incentive Compensation Management (ICM) software by introducing a dynamic, automated, and data-driven approach called CompOps (Compensation Operations). This platform is designed for large enterprises, providing a single source of truth for RevOps, Sales, Finance, and HR teams to collaboratively plan, execute, and optimize sales strategies.

The core mission of Forma.ai is to turn sales compensation into a strategic lever for revenue growth. Instead of relying on cumbersome, manual processes and static spreadsheets, Forma.ai's AI-powered model automates the repetitive and tedious aspects of compensation management. This allows organizations to be more agile, responsive to market changes, and precise in motivating their sales teams to achieve key business objectives.

How to use Forma.ai

The platform operates on a streamlined, three-step workflow: Build, Test, and Run.

1. Build: Design with AI: Users begin by describing their desired compensation plan parameters in simple terms. The platform's AI-Configurator then automatically translates these requirements into a fully configured plan. This eliminates the need for manual configuration and specialized technical skills, allowing teams to bring their ideas to life instantly.
2. Test: Plan and Model: Before deployment, users can leverage Forma.ai's powerful modeling capabilities. This feature allows you to simulate the impact of any proposed changes—from minor tweaks to complete overhauls—on individual sales reps and the overall business. You can use historical data to see how a new plan would have performed, ensuring that every decision is backed by data and predictable outcomes.
3. Run: Deploy and Manage: Once a plan is finalized, it can be deployed instantly. The platform automates the entire end-to-end process, including data validation, crediting, complex commission calculations, and reporting. It handles high volumes of data with ease, ensuring accuracy, timeliness, and compliance with standards like ASC 606 and SOX.

Core Features of Forma.ai

• AI-Configurator: An intelligent engine that automates the creation and modification of sales compensation plans based on user descriptions, drastically reducing implementation time.
• Connected Modeling: Advanced simulation tools to test and predict the financial and behavioral impact of compensation plan changes before they go live.
• End-to-End Automation: Automates all aspects of sales compensation, from data integration and validation to calculations, payouts, and financial reporting.
• Centralized Analytics Dashboard: Provides a single source of truth for sales performance data, offering intelligent models and insights to optimize territories, quotas, and incentive plans.
• Compliance and Security: Built for enterprise-level demands, ensuring robust data security and compliance with financial regulations like ASC 606 and SOX.
• Dynamic Incentives: Enables real-time alignment of sales compensation plans with top business opportunities, ensuring reps are always motivated to pursue the most valuable deals.
• Seamless Integrations: Offers robust integration capabilities to connect with existing enterprise systems like CRM, ERP, and HRIS for a unified data flow.

Use Cases for Forma.ai

Forma.ai is designed for various teams within an enterprise:

• Sales Compensation & RevOps: Automate complex calculations, reduce errors, and gain the flexibility to design and deploy strategic incentive plans that drive revenue.
• Sales Leadership: Gain clear visibility into team performance, effectively motivate sellers with well-designed plans, and align sales behavior with company goals.
• Finance: Ensure accurate forecasting, manage compensation expenses effectively, and maintain strict compliance with financial reporting standards (ASC 606, SOX).
• Human Resources: Design fair and motivating compensation plans that help attract and retain top sales talent.

Advantages of Forma.ai

The platform offers significant competitive advantages:

• Increased Agility: Respond to market shifts, launch new products, or adjust strategies in days, not months. AI-driven automation eliminates manual bottlenecks.
• Strategic Revenue Growth: Use compensation as a tool to engineer specific sales behaviors, focusing teams on the most profitable activities and maximizing revenue.
• Reduced Costs and Risk: Optimize every dollar spent on incentives, lower the administrative cost of compensation management, and de-risk the process through automation and accurate forecasting.
• Empowerment without Technical Burden: Business users can design and manage complex plans without needing to write code or rely on IT, thanks to the AI-Configurator.

Pricing and Plans

Forma.ai's pricing is tailored to the specific needs and scale of each enterprise. They offer custom quotes based on factors like the size of the sales team. The pricing structure consists of three main components:

• Onboarding & Implementation: A one-time fee for a comprehensive setup process, ensuring a seamless transition and integration without heavily burdening the client's internal teams.
• CompOps Platform: A subscription fee for access to the core platform, which includes data management, automated calculations, reporting, performance dashboards, and more. The features included are determined by business needs.
• AI-Configurator: A subscription for the AI engine that automates plan configuration and management. The level of configuration power is tailored to the client's requirements.

To get a detailed proposal, prospective customers need to fill out a form on the pricing page to request a custom quote.