GetWhys

GetWhys is a revolutionary AI-powered platform designed to provide B2B Go-To-Market (GTM) teams with instant, on-demand customer research. It acts as a superpower for organizations aiming to become truly customer-centric, replacing slow and expensive traditional research methods with a fast, comprehensive, and affordable solution. The platform integrates three critical data sources to deliver unparalleled insights: its proprietary dataset of in-depth B2B customer interviews, the user's own organizational data (like sales calls and past research), and curated intelligence from across the internet. This allows teams to understand their customers, analyze competitors, and refine their messaging with unprecedented speed and accuracy.

How to use GetWhys

Getting started with GetWhys is designed to be seamless and value-driven. The process typically begins with a personalized demo and an onboarding call. Users are then provisioned with a free 30-day trial, allowing them to experience the platform's full capabilities without an initial contract. Once onboarded, teams can:

1. Integrate Data: Connect their organization's data sources, such as call transcripts from Sales and Customer Success, past research documents, and product information, to create a centralized intelligence hub.
2. Gain Instant Insights with Compass: Use the Compass tool's simple prompting interface to ask complex questions about customers, competitors, and market trends. The AI sifts through all integrated data to provide immediate, citable answers, tracing each insight back to its original source.
3. Optimize Content with Echo: Leverage the Echo feature (currently in beta) to analyze and improve written content. Users can paste emails, blog posts, or ad copy, and Echo provides feedback on what will resonate with specific target personas, what needs improvement, and what should be removed.
4. Request Custom Research: For highly specific information not yet covered, users can submit unlimited Research Requests. The GetWhys team will find and interview the target audience, delivering comprehensive answers in 5-10 business days.
5. Align the Organization: Admins can set messaging guardrails to ensure all team members, from marketing to sales, are communicating with a consistent, customer-informed voice.

Core Features of GetWhys

• Compass: An AI-powered insight engine that provides instant answers to research questions. It features traceable citations, allowing users to verify the source and context of every piece of information.
• Echo (Beta): A content analysis tool that evaluates messaging against target personas. It helps optimize emails, CTAs, and blog posts to maximize conversion and engagement.
• Unlimited Research Requests: A service where the GetWhys team conducts custom interviews with your target audience on your behalf, with a quick turnaround time of under two weeks.
• Unified Data Platform: Integrates three key data types: proprietary GetWhys interview data, your internal organization data, and relevant internet data for a complete 360-degree view.
• Persona-Based Analysis: Easily toggle between different customer personas to see how messaging changes affect each target segment's perception.
• Admin Controls & Team Access: Provides unlimited platform access for the entire team under a flat-fee model, with admin controls to maintain messaging consistency and governance.

Use Cases for GetWhys

GetWhys is ideal for various strategic initiatives within B2B organizations:

• Competitive Intelligence: Go beyond feature lists by combining public data with firsthand perspectives from competitor customers to understand their true strengths and weaknesses.
• Messaging & Content Optimization: Use Echo to A/B test messaging and ensure all marketing and sales collateral resonates deeply with the target audience, turning CTAs into clicks and blogs into thought leadership.
• Go-To-Market Strategy: Confidently enter new market segments by leveraging the existing GetWhys dataset and commissioning new research to eliminate guesswork and build an effective GTM plan.
• Sales Enablement: Equip sales teams with insights into customer pain points, decision-making criteria, and competitive landscapes to improve win rates and handle objections effectively.
• Product Marketing: Rapidly reposition products and build a truly customer-centric roadmap by continuously tapping into a stream of fresh, relevant customer insights.

Advantages of GetWhys

GetWhys offers a significant competitive edge over traditional research methods and generic AI tools:

• Speed and Agility: Delivers insights in minutes and custom research in days, not weeks or months.
• Cost-Effective: A flat-fee, unlimited access model provides predictable, high-value returns compared to expensive expert networks or research firms.
• Trust and Transparency: Every insight is backed by citable, real-world data from verified sources, eliminating the 'black box' problem of other AI models.
• Comprehensive View: Layering proprietary, organizational, and internet data provides a depth of understanding that a single source cannot match.
• Organizational Alignment: Creates a single source of truth for customer knowledge, ensuring the entire GTM organization is aligned and consistent.

Pricing and Plans

GetWhys operates on a simple, transparent pricing model: a flat fee for unlimited access. This includes unlimited seats for your team, unlimited use of the Compass and Echo tools, and unlimited research requests for pro seat holders. The company believes that customer insights should be accessible to everyone in the organization.

They offer a 'try-before-you-buy' program, which includes a free 30-day trial after an initial onboarding call, with no sales contract required. For specific pricing details and to get a personalized quote, prospective customers are encouraged to schedule a demo and talk to the sales team.