HockeyStack Overview
HockeyStack is a comprehensive AI-powered Go-to-Market (GTM) platform that revolutionizes how B2B companies approach sales and marketing. By unifying data from disparate sources like your website, CRM, and ad platforms, HockeyStack eliminates data silos and provides a holistic view of the entire customer journey. It moves beyond traditional analytics by not just showing data, but by providing actionable, AI-driven recommendations to scale revenue and optimize GTM strategies.
The platform is built on a dual-layer AI context model. The first layer, 'Company Context,' creates an AI model of your business, including customer data, sales structures, and messaging performance. The second layer, 'Target Account Context,' builds an exhaustive model of every target account, analyzing stakeholders, intent signals, and buying behavior. This powerful foundation powers HockeyStack's core product suites: Marketing Intelligence, Account Intelligence, and GTM Workflows.
How to use HockeyStack
Getting started with HockeyStack is designed for rapid value realization:
- Connect Data Sources: Kick off by connecting your website, CRM (e.g., Salesforce), marketing automation tools (e.g., HubSpot), and other data sources. The implementation is self-serve and requires no deep technical knowledge.
- Instant Insights (Day 1): Within 24 hours, your GTM team can access pre-built dashboards and begin analyzing data. Use the AI Analyst, Odin, to ask complex questions about funnel performance, campaign ROI, and attribution.
- Activate Sales Intelligence (Week 1): Sales leaders can leverage custom scoring to identify high-intent accounts. The platform generates the first Account Plans, enriched with web signals and CRM context, providing reps with a clear roadmap for engagement.
- Automate & Scale (Ongoing): Build your first AI-powered workflow to automate tasks like outbound sequencing or creating ad audiences. With sales and marketing aligned around a single source of truth, you can orchestrate your entire GTM engine for consistency, velocity, and scale.
Core Features of HockeyStack
- Marketing Intelligence (Odin AI): An embedded AI analyst that answers complex GTM questions with visualizations, delivers strategic insights, and helps with forecasting. It includes custom reporting, out-of-the-box templates, and advanced attribution (9 models) and lift reporting to measure the true incremental impact of marketing efforts.
- Account Intelligence (Nova AI): An AI rep assistant that provides instant insights, helps research accounts, drafts personalized messaging, and suggests actions through a chat interface. It includes dynamic Account Plans, AI-generated Stakeholder Maps to identify key buyers, and Custom Scoring to prioritize high-intent accounts.
- GTM Workflows: Automate every step of your GTM motion. This includes outbound sales automation (from intent detection to sequencing), demand generation (turning signals into ad audiences), and RevOps orchestration to keep all teams and tools in sync.
- Data Unification & Cookieless Tracking: Consolidates all online and offline GTM data into visual buyer journeys and dashboards. The platform uses privacy-friendly, cookieless tracking and is GDPR/CCPA compliant.
- CRM & Ad Platform Sync: Syncs offline conversion data back to ad platforms like LinkedIn to sharpen targeting and automatically updates fields and opportunities in your CRM to ensure data consistency.
Use Cases for HockeyStack
HockeyStack is designed for various roles within a B2B organization:
- For Marketing Leaders: Unify insights across the funnel to prove marketing's impact on revenue, understand what's working, fix what's not, and forecast with confidence. Uncover the value of 'dark funnel' activities like organic social media or podcasts.
- For Sales Leaders: Equip reps with AI-powered tools to prioritize the right accounts, understand stakeholder dynamics, and engage with hyper-relevant messaging. Move from scattered intent signals to closed-won deals faster.
- For GTM/RevOps: Orchestrate complex workflows across tools, teams, and triggers with zero manual effort. Ensure sales and marketing are perfectly aligned and operating efficiently at scale.
Companies like 8x8, ActiveCampaign, and Bloomreach use HockeyStack to drive business growth, scale demos booked, and attribute revenue to specific marketing campaigns accurately.
Advantages of HockeyStack
The primary advantage of HockeyStack is its ability to serve as a single, intelligent GTM engine. It replaces fragmented tools and manual spreadsheets with a unified platform that provides not just data, but clear, actionable next steps. By connecting marketing efforts directly to pipeline and revenue, it provides unparalleled clarity on ROI. The AI agents, Odin and Nova, act as proactive teammates, saving hundreds of hours in analysis and research, allowing teams to focus on strategy and execution.
Pricing and Plans
HockeyStack offers custom-built plans tailored to your specific needs, with a promise of being ROI-positive within 90 days. Pricing is not publicly listed; prospective customers need to book a demo to get a custom quote. Startup pricing is also available.
The base pricing typically includes:
- Unlimited dashboards and reports
- All data visualizations (funnels, buyer journeys, etc.)
- The Odin AI-analyst for data analysis
- No-code report builder
- Multi-touch attribution and incrementality reports
Advanced features like Account Intelligence and professional services for advisory and migration are available as part of comprehensive, custom packages.
Traffic
Latest traffic
Status
Monthly traffic trend
- 2025-9: 59.3K
- 2026-1: 77.5K
- 2026-2: 67.7K
- 2026-3: 95.5K
- 2026-4: 96.5K
- 2026-5: 74.8K
Geography
Top 5 countries / regions
- 🇺🇸United States71.4%
- 🇬🇧United Kingdom8.9%
- 🇨🇦Canada7.2%
- 🇳🇱Netherlands7.0%
- 🇮🇳India5.5%
Traffic sources
| Source type | Percentage |
|---|---|
Direct | 94.5% |
Referral | 3.9% |
Email | 1.6% |
Top keywords
| Keyword | Cost per click |
|---|---|
| can hockeystack do forecasting | $0.00 |
| hockey stack | $13.21 |
| hockeystack | $12.32 |
| hockeystack investment | $0.00 |
| revenue agents hockeystack | $0.00 |
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