Clay

Clay is a comprehensive Go-To-Market (GTM) automation platform designed to revolutionize how businesses approach sales, marketing, and growth. It serves as a central hub that integrates data, AI, and workflow automation to help teams find their ideal customers, enrich their data with unparalleled depth, and act on insights at scale. By consolidating access to over 130 premium data providers and leveraging a powerful AI research agent named Claygent, Clay eliminates the need for multiple disparate tools, saving time, reducing costs, and unlocking creative growth strategies that were previously impossible.

The platform is trusted by over 300,000 GTM teams, from startups to large enterprises like OpenAI, Notion, and Rippling. It enables users to move beyond standard firmographic data and uncover unique, actionable insights. Whether it's identifying companies that just raised funding, finding prospects who recently changed jobs, or summarizing financial documents to personalize outreach, Clay provides the tools to execute highly targeted and timely campaigns.

How to use Clay

Using Clay involves a straightforward yet powerful process that transforms raw lists into actionable campaigns. First, you start by importing your data source, which could be a CSV file, a direct integration with your CRM (like Salesforce or HubSpot), or even an inbound lead form. Once your initial list is in a Clay table, the enrichment process begins. You can access over 130 integrated data providers to find contact information, company details, technographics, and more. A key feature is 'waterfalling,' where you can query multiple providers sequentially for a single data point, stopping when you find a result, which maximizes coverage while optimizing costs. Next, you leverage Claygent, the AI research agent, to perform tasks that traditional data providers can't, such as scraping websites for specific information, summarizing articles, or analyzing social media profiles. With the enriched and unique data, you can then use AI to clean, format, and generate hyper-personalized messages. Finally, you build automated workflows with conditional logic to orchestrate your GTM motions, pushing the final, enriched data and personalized content to your sales engagement tools, CRM, or any other destination in your tech stack. These workflows can be scheduled to run on a recurring basis, ensuring your data is always fresh and your campaigns are always on.

Core Features of Clay

• Data Aggregation: Centralized access to over 130 premium data sources for contact, firmographic, technographic, and funding information without needing separate contracts.
• AI Research Agent (Claygent): Automates manual research at scale. It can browse webpages, summarize documents, score leads, clean data, and find unique information on any company or person.
• Flexible Workflow Automation: A no-code/low-code interface to build complex, iterable workflows. Use conditional logic to create dynamic processes, such as using different enrichment providers based on company size or enriching only best-fit leads.
• Real-time Intent Signals: Automatically track and act on key buying signals, such as job changes, funding announcements, new product launches, or social media activity.
• Seamless Integrations: Connects with your entire GTM stack, including CRMs (Salesforce, HubSpot), email sequencing tools, data warehouses (Snowflake), and any other application via a universal HTTP API.
• AI-Powered Data Handling: Utilize AI to clean, format, standardize, and transform data in seconds, ensuring consistency and quality across all your records.
• GTM Stack Consolidation: Reduce costs and complexity by replacing multiple single-purpose data and automation tools with a single, unified platform.

Use Cases for Clay

Clay's versatility supports a wide range of GTM strategies. For AI-powered outbound campaigns, sales teams can build hyper-targeted lists, enrich them with unique data points from Claygent, and automate the creation of thousands of personalized emails. In account-based marketing (ABM), teams can identify and deeply research key accounts, tracking their activity and engaging them with relevant messaging at the perfect time. Clay also excels at inbound lead enrichment and routing, automatically enriching new leads with comprehensive data and routing them to the correct sales representative in real-time. Other common use cases include CRM data enrichment and maintenance to keep records accurate and up-to-date, TAM sourcing and territory planning by building exhaustive lists of potential customers, and even recruiting by identifying and researching qualified candidates for open roles.

Advantages of Clay

The primary advantage of Clay is its ability to provide a unique data foundation that competitors cannot easily replicate. By combining multiple data sources and adding a layer of AI-driven custom research, teams can achieve significantly higher data coverage and quality. This leads to more effective and personalized outreach. The platform's flexibility allows for rapid experimentation and iteration, enabling teams to quickly test new ideas and scale what works. Furthermore, Clay consolidates the GTM tech stack, leading to significant cost savings and operational efficiency. It democratizes the power of data engineering, allowing non-technical users to build sophisticated automation that would typically require an engineering team. This empowers GTM teams to be more creative, agile, and ultimately, more successful in driving revenue.

Pricing and Plans

Clay offers a flexible, credit-based pricing model designed to scale with your needs. All plans include unlimited users.

• Free Plan: $0/month, includes 1,200 credits per year. Ideal for individuals and small teams looking to explore the platform's basic capabilities.
• Starter Plan: $134/month, includes 24,000 credits per year. This plan allows you to use your own API keys from other providers.
• Explorer Plan: $314/month, includes 120,000 credits per year. Adds HTTP API integration, webhooks, and email sequencing integrations.
• Pro Plan: $720/month, includes 600,000 credits per year. Unlocks CRM integrations for seamless data syncing.
• Enterprise Plan: Custom pricing. Offers custom credit allowances, unlimited rows, dedicated support, SSO, and advanced features like Snowflake integration.

Credits are used for actions like data enrichment and AI tasks, with costs varying by provider. The model is designed to be transparent and cost-effective, allowing you to pay only for the data you use.