Clarify

Clarify is a next-generation, autonomous Customer Relationship Management (CRM) platform engineered for modern, fast-growing companies. It leverages artificial intelligence to eliminate the manual, time-consuming tasks that bog down sales and go-to-market (GTM) teams. Instead of just storing data, Clarify acts as an intelligent partner, automating pipeline creation, enriching prospect information, managing meeting administration, and keeping the CRM constantly up-to-date. This allows founders, sellers, and RevOps teams to stop focusing on administrative work and start concentrating on building relationships and closing more deals.

The platform is built on the principle that a CRM should be a proactive driver of revenue, not a passive database. It unifies the entire GTM data stack, ingesting signals from emails, calls, product usage, and website activity to provide a complete, 360-degree view of every customer. This contextual awareness empowers Clarify's AI to deliver actionable insights and automate workflows with precision, transforming every seller into a top performer.

How to use Clarify

Getting started with Clarify is designed to be seamless and intuitive. First, you sign up and connect your core communication tools like your email and calendar (e.g., Microsoft 365, Google Workspace). Clarify immediately begins to sync and track your conversations automatically. Next, you can integrate other tools from your GTM stack, such as Segment, Stripe, Zoom, and LinkedIn, to create a unified data ecosystem. The platform's AI gets to work instantly, enriching new and existing contacts with valuable data points, so you always have a full profile of who you're talking to. Before a meeting, Clarify provides an automated brief with past conversations and key insights. During the call, its ambient intelligence can record, transcribe, and extract important moments, so you can stay present. After the meeting, Clarify auto-generates follow-up emails, updates deal stages, and logs all relevant information in the CRM, completely hands-free.

Core Features of Clarify

• Autonomous Pipeline Creation: Automatically builds and populates your sales pipeline by tracking conversations and identifying potential leads from various sources.
• Automatic Data Enrichment: Instantly enriches prospect profiles with missing details, providing a complete picture without manual research.
• Ambient Intelligence for Meetings: Records, transcribes, and summarizes meetings, extracting key action items, and updating the CRM so you can focus on the conversation.
• Automated Follow-ups: Generates and suggests follow-up emails and next steps based on meeting outcomes, ensuring no opportunity is missed.
• Unified GTM Data & Reporting: Consolidates data from emails, calls, product usage, and more into a single system, providing actionable dashboards and revenue intelligence.
• No-Code Workflow Automation: Allows teams to design flexible, custom automations to update records, trigger actions, and connect tools without writing any code.
• Full-Featured Modern CRM: Includes all essential CRM functionalities like contact and deal management, flexible lists, drag-and-drop pipelines, custom fields, and task notifications.
• Extensive Integrations: Connects with a wide range of popular tools including Amplitude, Segment, Stripe, Zendesk, Zoom, and more to create a unified revenue system.

Use Cases for Clarify

Clarify is ideal for various teams looking to optimize their sales and revenue operations. For startup founders and first sellers, it acts as an automated sales engine, managing the CRM on autopilot so they can focus on product and initial customer acquisition. For growing sales teams, it eliminates administrative overhead, allowing reps to spend more time selling. The AI-powered meeting prep and automated follow-ups help them become more effective and close deals faster. For RevOps and GTM leaders, Clarify serves as the central nervous system for their entire revenue stack, unifying data, automating complex workflows, and providing the intelligence needed to spot risks and uncover growth opportunities.

Advantages of Clarify

The primary advantage of Clarify is its ability to transform a CRM from a system of record into a system of action. It saves countless hours by automating the 70%+ of a seller's time typically spent on non-selling activities like data entry. This massive productivity boost directly translates to higher sales performance. Its unified data model provides a single source of truth, eliminating fragmented data and tool-switching. Unlike traditional CRMs that charge per user seat, Clarify's credit-based model encourages full team collaboration without punitive costs. The platform is also praised for its clean, fast, and joyful user experience, which drives adoption and makes pipeline management feel effortless.

Pricing and Plans

Clarify offers a flexible, credit-based pricing model that scales with your business, encouraging full team usage without per-seat charges. Credits are consumed as the AI performs work on your behalf.

• Free Plan: $0/month. Designed for small teams, it includes 2,500 free credits, core CRM features, ambient intelligence, and automatic enrichment.
• Starter Plan: $20/month. Aimed at growing teams, this plan includes 5,000 credits, all features from the Free plan, plus chat and email support, and advanced enrichment capabilities.
• Growth Plan: Custom pricing. Tailored for scaling businesses, it offers custom credit packages, all Starter features, plus priority support and early access to new features.