Hubble

Hubble is a comprehensive, all-in-one user research platform engineered to provide world-class enterprise teams with rapid, impactful insights. It centralizes the entire user research workflow, empowering product teams, designers, and researchers to build customer-centric products with greater speed and confidence. By integrating study creation, participant recruitment, and advanced AI-powered analysis, Hubble eliminates the friction typically associated with user feedback, turning raw data into actionable decisions.

The platform is built to handle a full spectrum of research needs without requiring additional tools. Whether you are testing early-stage concepts, validating design prototypes, or gathering feedback on live products, Hubble provides the necessary methodologies. Its core philosophy is to bring product builders closer to their users, enabling continuous feedback loops that drive meaningful product improvements.

How to use Hubble

Using Hubble is a streamlined process designed for efficiency:

1. Create a Study: Begin by choosing from a library of expert-designed templates or build a custom study from scratch. Select your desired research methodology, such as prototype testing, live website testing, card sorting, tree testing, or surveys.
2. Integrate Designs & Assets: Directly connect your Figma account to import and test interactive prototypes before a single line of code is written. You can also test live websites, mobile apps, or other digital assets.
3. Recruit Participants: Effortlessly find the right participants for your study. You can invite your own user base or leverage Hubble's native integrations with leading recruitment platforms like User Interviews and Respondent to access a diverse pool of testers.
4. Launch and Collect Feedback: Share a simple link to your study. Participants can complete tasks on any device while Hubble captures detailed feedback through screen, voice, and face recordings. For continuous insights, you can use the Javascript SDK to trigger targeted surveys directly within your product based on user behavior.
5. Analyze with AI: This is where Hubble truly shines. As feedback comes in, watch session recordings, tag key moments, and take notes. Let Hubble's AI automatically transcribe audio, summarize core insights, identify behavioral patterns across participants, and generate structured, shareable reports.

Core Features of Hubble

• AI-Powered Analysis: Automatically generate study outlines, rephrase questions for clarity, summarize video feedback, identify key themes, and create presentation-ready reports to accelerate the path from data to decision.
• Comprehensive Research Methodologies: Full support for unmoderated usability testing, prototype testing (with Figma integration), live desktop and mobile web testing, card sorting, tree testing, and a wide range of survey types.
• In-Product Surveys: A powerful Javascript SDK allows you to deploy contextual surveys (like NPS, CSAT, or open-text feedback) inside your live product, capturing feedback at the most relevant moments.
• Seamless Participant Recruitment: Native integrations with User Interviews and Respondent eliminate the hassle of manual recruitment, providing access to millions of qualified participants.
• Powerful Media Recording & Analysis: Capture high-quality screen, voice, and face recordings. The platform includes built-in tools for video transcription, note-taking, and tagging crucial moments.
• Enterprise-Ready & Secure: Hubble is designed for scaling teams with features like SAML SSO, role-based access control, custom legal agreements, and compliance with SOC2 Type II, HIPAA, and GDPR.
• Templates and Customization: Start studies faster with a library of pre-built templates, or create and save your own custom templates and question banks for consistent research.

Use Cases for Hubble

Hubble is versatile enough to support various teams and objectives:

• Product & Design Teams: Rapidly validate new product ideas, test interactive Figma prototypes, and run A/B tests on design concepts to build features users love.
• UX Researchers: Conduct a wide array of qualitative and quantitative studies, from foundational information architecture research (card sorting, tree testing) to comprehensive usability tests on a single, unified platform.
• Product Managers: Deploy in-product surveys to measure feature adoption, gauge customer satisfaction (CSAT/NPS), and uncover user pain points in real-time.
• Marketing Teams: Test messaging, ad copy, and landing page effectiveness to optimize user flows and increase conversion rates.

Advantages of Hubble

Hubble offers significant advantages over traditional research methods and fragmented toolsets:

• Speed and Efficiency: Drastically reduce research turnaround time (up to 6x faster) with streamlined workflows and AI-powered automation.
• Actionable Insights: Go beyond raw data. AI-driven summaries and pattern detection deliver clear, concise insights that lead to confident product decisions.
• Consolidated Solution: Replaces the need for multiple separate tools for testing, recruitment, and analysis, reducing subscription costs and operational complexity.
• High-Quality, Contextual Data: Capture rich, authentic user feedback through multi-modal recordings that show what users do, say, and feel.
• Scalability: From free plans for individual projects to robust enterprise solutions, Hubble grows with your team's research needs.

Pricing and Plans

Hubble offers a flexible pricing structure to accommodate different team sizes and needs:

• Free Plan: Perfect for getting started. It costs $0 and includes 1 seat, 10 responses per month, unlimited studies, 1 prototype per study, AI Study Generation, Figma integration, and access to research templates.
• Enterprise Plan: A custom plan for scaling research teams. It includes everything from the Pro tier (a presumed paid tier), plus custom seat and response limits, moderated studies, unlimited AI reports, SSO, advanced security and compliance (SOC2), access to premium participant panels (User Interviews & Respondent), and a dedicated research success manager. Pricing is available upon request by contacting sales.