Wynde

Wynde (formerly Pathway) is a comprehensive user research platform designed for modern product teams to eliminate guesswork and make data-driven decisions. It provides a powerful suite of tools to swiftly validate UX solutions, gather in-depth user feedback, and recruit the perfect participants for any study. By leveraging AI and an intuitive interface, Wynde streamlines the entire research process, from test creation to analysis, enabling teams to build better products faster.

How to use Wynde

Using Wynde is a straightforward process designed for efficiency:

1. Create Your Study: Start by choosing from a wide range of research methodologies, including usability tests, surveys, asynchronous user interviews, card sorting, or 5-second tests.
2. Build and Configure: Utilize the intuitive drag-and-drop builder to add tasks, questions, and logic blocks. You can easily set up tests for Figma prototypes, live websites, or different design variations for A/B testing.
3. Define Your Audience: Recruit participants by either bringing your own audience for free or using Wynde's extensive global panel. Target users with precision using over 400 demographic and behavioral filters across 130+ countries.
4. Launch and Collect Insights: Publish your study and let Wynde handle the distribution. The platform's AI can ask context-based follow-up questions during sessions to uncover deeper insights automatically.
5. Analyze and Share: Dive into detailed reports featuring video recordings, prototype interaction paths, heatmaps, and AI-powered analysis of text responses. Easily share these actionable insights with your team via a simple link or export the data to CSV/XLSX for further analysis.

Core Features of Wynde

• Versatile Test Creation: Supports a wide array of tests including Figma prototype testing, website usability tests, A/B testing, card sorting, first-click tests, and discovery surveys.
• Wynde AI: Employs AI to analyze open-ended responses and identify key themes. It also asks intelligent, context-aware follow-up questions during user sessions, digging deeper than standard surveys.
• Best-in-class Figma Integration: Offers precise tracking of every user action within Figma prototypes, ensuring glitch-free analytics and high-fidelity session recordings, even on mobile devices.
• Global Participant Panel: Provides access to a diverse pool of high-quality respondents from over 130 countries, with 400+ targeting filters to find your exact audience. Also supports bringing your own participants or integrating with external panels.
• Powerful Test Builder: An intuitive yet flexible builder allows for complex logic, randomization, and mixing of different question types and tasks within a single study.
• Detailed Reporting: Generates comprehensive reports with video playbacks, user paths, heatmaps, click maps, and smart survey analysis to provide a holistic view of user behavior.
• Multilanguage Support: Create and run studies in numerous languages, including English, Spanish, French, German, Portuguese, and more, to reach a global audience.

Use Cases for Wynde

Wynde is ideal for various product development scenarios:

• Prototype Validation: Test Figma prototypes with real users before writing a single line of code to identify usability issues early.
• A/B Testing Design Options: Compare two or more design variations to see which one performs better in terms of task success, time, and user preference.
• Discovery Research: Run surveys and asynchronous interviews to understand user needs, pain points, and behaviors when exploring a new product idea.
• Copy and Content Validation: Use 5-second tests and first-click tests to assess the clarity and effectiveness of your messaging and information architecture.
• Post-launch Feedback: Gather feedback on a live website or feature to identify areas for improvement and iterate based on real user data.

Advantages of Wynde

Wynde offers significant advantages over traditional research methods and other platforms:

• Cost-Effective: Dramatically reduces research costs with an affordable respondent panel, saving teams over $10,000 per year on average.
• Speed and Efficiency: The streamlined workflow and AI features allow teams to set up tests in minutes and get insights in hours, not weeks.
• Deeper Insights: AI-driven follow-up questions and thematic analysis provide a level of qualitative depth that is typically only achievable through moderated interviews.
• High-Quality Data: A vetted participant panel and precise tracking technology ensure that the data you collect is reliable and actionable.
• Security and Compliance: Wynde is GDPR compliant and offers enterprise-grade security features like SSO, ensuring your data is always protected.

Pricing and Plans

Wynde offers a flexible pricing structure to suit teams of all sizes:

• Free Plan: Get started for free and explore the full power of Wynde. This plan includes up to 3 tests and 250 responses per month (with your own audience), with access to advanced logic, test variations, and data exports.
• Team Plan: Priced at $175 per month, this plan offers unlimited tests, unlimited responses (with your own audience), collaboration for up to 5 teammates, shared project folders, and team management features.
• Enterprise Plan: A custom plan for larger organizations. It includes everything in the Team plan, plus test branding, unlimited users, custom product enhancements, SSO, a custom contract, and priority support. Contact sales for pricing.