Lately

Lately is a revolutionary AI-powered content creation and social media management assistant designed to transform how businesses approach their social media marketing. Trusted by over 20,000 businesses, Lately addresses the common challenge of low engagement by turning long-form content into a wealth of high-performing social media posts. The platform's core technology analyzes your existing content—be it blog posts, webinars, podcasts, or videos—to understand your unique brand voice and identify the most compelling segments to share with your audience. This eliminates the tedious, time-consuming process of manual content creation, freeing up marketing teams to focus on strategy and community engagement.

By automating the content pipeline, Lately helps teams move from a chaotic, effort-intensive workflow to a streamlined, intelligent system. It not only repurposes content but also generates original posts inspired by your source material, ensuring a fresh and continuous stream of on-brand messaging. This empowers brands to maintain consistency, amplify their message through employee advocacy, and ultimately turn followers into loyal brand advocates.

How to use Lately

Using Lately is a straightforward process designed for maximum efficiency:

1. Input Your Content: Start by feeding Lately any form of long-form content. This can be a URL to a blog post, a text document, an audio file from a podcast, or a video file from a webinar.
2. AI Analysis and Voice Learning: Lately's AI gets to work, transcribing audio and video content and analyzing the entire piece. It simultaneously learns the nuances of your brand's tone, style, and messaging to create a unique writing model.
3. Content Generation: In moments, the platform generates dozens of channel-specific social media posts. These aren't just random snippets; they are carefully selected quotes and AI-generated original posts designed for high engagement. For audio and video, it automatically creates corresponding audiograms and video clips.
4. Review and Schedule: Review the generated posts in your dashboard. You can edit them as needed and then use Lately's built-in scheduler to plan your content calendar months in advance. You can publish directly to platforms like Twitter, Facebook, Instagram, and LinkedIn.
5. Distribute and Amplify: For enterprise users, leverage the employee advocacy feature to syndicate content to your team's social accounts, massively amplifying your reach and ensuring a consistent message across the organization.

Core Features of Lately

• AI Content Repurposing: Automatically converts long-form text, audio, and video content into dozens of short, shareable social media posts.
• Brand Voice AI Model: Develops a unique AI model that learns and writes in your specific brand voice, ensuring all generated content is consistent and authentic.
• Multi-Format Generation: Creates not only text posts but also engaging audiograms from audio files and video clips from video files, complete with transcripts.
• Lately AI Originals: Goes beyond simple quoting by generating entirely new, original posts based on the themes and information in your source content.
• Integrated Social Media Management: Schedule and publish content directly to Twitter, Facebook, Instagram, LinkedIn, and YouTube without leaving the platform.
• Employee Advocacy: A powerful feature to syndicate AI-generated content to an unlimited number of employee or brand advocate accounts, boosting organic reach.
• Robust Integrations: Seamlessly connects with essential marketing tools like HubSpot, Hootsuite, Sprinklr, Salesforce, UpContent, Grammarly, and Bitly.
• Multi-Language Support: The AI can understand and generate content in multiple languages, including English, Spanish, Italian, Portuguese, Japanese, and German, making it ideal for global brands.

Use Cases for Lately

Lately is versatile and provides value across various industries and company sizes:

• Marketing Teams: Automate the daily grind of content creation, allowing marketers to focus on high-level strategy, analytics, and community building.
• Global Enterprises & Franchises: Maintain strict brand consistency across multiple regions, languages, and business units, while empowering local teams.
• Small Businesses: Level the playing field by producing a high volume of professional, engaging content without the need for a large marketing department or budget.
• Social Media Agencies: Efficiently manage multiple client accounts, scale content production, and deliver superior results with less manual effort.
• Sales Teams (Social Selling): Generate a steady stream of relevant industry content to share with prospects, build thought leadership, and nurture leads.

Advantages of Lately

Lately offers a distinct competitive edge by transforming your content strategy. The primary advantage is massive time savings and increased efficiency, reducing hours of manual work to mere minutes. This leads to significantly higher content output and consistency. Furthermore, the AI is designed to identify what will resonate with your audience, leading to higher engagement rates and better overall social media ROI. By streamlining the entire process from creation to approval and distribution, it reduces team burnout and fosters a more creative and strategic marketing environment.

Pricing and Plans

Lately offers a tiered pricing structure designed to fit different business needs, with specific pricing available upon requesting a demo. The plans include:

• Startly: An introductory plan that allows publishing to one social platform (Twitter, Facebook, Instagram, or LinkedIn).
• Litely & Professionally: Mid-tier plans that expand capabilities, including publishing to all four major social platforms.
• Enterprisely: The most comprehensive plan, which includes all features, publishing to YouTube, and the powerful employee advocacy tools for maximum brand amplification.

Special pricing is available for non-profit organizations on annual contracts. Prospective users are encouraged to get a demo to receive a customized quote.