Liffery

Liffery is a comprehensive platform designed to be your personal, quiet online space in a world saturated with information and advertisements. It acts as an intelligent research assistant, empowering users to move away from impulsive, ad-driven purchases towards thoughtful, well-researched decisions. Whether you're shopping for yourself, planning with a group, or a business looking to connect with customers organically, Liffery provides the tools to capture, consider, collaborate, and decide with clarity and confidence.

The core philosophy of Liffery is to provide a user-controlled environment. It eliminates the push-ads and digital noise common on other platforms, allowing you to focus on what truly matters. You can save items you find interesting online, come back to them when you have time, and use a suite of features to analyze your options effectively.

How to use Liffery

Using Liffery is an intuitive process designed to integrate seamlessly into your online activities:

1. Capture What Matters: While browsing any online store, use the Liffery Chrome Extension or the iOS App to instantly save products, articles, or places to your personal Liffery space. This creates a curated collection of items you're interested in.
2. Organize and Consider: Your saved items are organized into channels. You can create channels for different projects, like "New Apartment Furniture," "Birthday Gift Ideas," or "Portugal Trip Planner." This is your quiet space to review and consider your options without pressure.
3. Collaborate and Decide: Share your channels with friends, family, or partners to get their input. Use the 'Decision Maker' feature, which functions like Tinder for products, allowing everyone in the group to swipe on options to quickly find consensus.
4. Utilize Smart Tools: Set up 'Price Watchers' to get notified when a product's price drops. Use 'Reminders' to revisit an item later. For places, use the map feature to visualize and plan trips.
5. Engage a Personal Shopper: If you need expert help, you can hire a Liffery Personal Product Researcher who will search, compare, and handpick products based on your specific needs.

Core Features of Liffery

• Ad-Free Environment: A completely quiet space free from unsolicited push-advertisements, allowing for focused decision-making.
• Multi-Platform Capture: Save items from anywhere on the web using the Chrome Extension and iOS App.
• Collaborative Channels: Create shared spaces to gather ideas and make group decisions with friends or family.
• Decision Maker: A fun, swipe-based tool (similar to Tinder) that helps groups quickly agree on a choice.
• Price Watcher: Automatically track prices of saved products and receive alerts when they drop.
• Reminders: Set reminders to review products or make a purchase at a more convenient time.
• Map Feature: Save and organize places you want to visit or remember on an interactive map.
• Personal Product Researchers: An on-demand service where experts find the perfect product for you based on your requirements.
• Liffery for Business: A suite of tools for brands to understand customer consideration, gain competitor insights, and engage with potential buyers organically through a customizable sidebar and analytics dashboard.

Use Cases for Liffery

Personal Shopping: Janine is looking for a new dining set. She saves options from multiple websites to a Liffery channel over a week. She uses the Decision Maker with her partner to choose their favorite, and sets a Price Watcher to buy it at the best price.

Group Travel Planning: A group of friends is planning a trip to Portugal. They use a shared Liffery channel with the map feature to save restaurants, landmarks, and hotels they want to visit, creating a collaborative itinerary.

Gift Shopping: John needs a birthday present for his brother. Overwhelmed by options, he uses the Personal Product Researcher service. The researcher provides a curated list of three perfect gifts, saving John hours of research.

Business Engagement: A local brewery uses Liffery for Business. They discover that their new IPA is being saved frequently by users. They use the platform to send a special offer to these interested customers, driving direct sales and building brand loyalty.

Advantages of Liffery

Liffery's primary advantage is its user-centric, ad-free approach. It puts you in control of your shopping journey. The collaborative features make group decisions simple and democratic. For businesses, it offers a unique way to achieve 'relevant reach' by connecting with customers who have already shown genuine interest, moving beyond disruptive traditional advertising.

Pricing and Plans

Liffery operates on a freemium model:

• For Personal Users: The Liffery platform, including the app and extension for capturing items, creating channels, and using tools like the Price Watcher, is completely free.
• Personal Product Researcher Service: This is a paid service costing 10% of the final purchase value, with a minimum fee of £10.
• Liffery for Business: For businesses, Liffery offers a special program. As an introductory offer, the first 100 businesses can get a full 1-year membership for free. This suggests a future subscription model for business-specific features like competitor insights and customer outreach.