Peach Overview
Peach is an AI-native customer engagement platform that helps inside sales teams run their business on WhatsApp. Unlike legacy chatbot builders that rely on rigid 50-step flowcharts, Peach uses agentic AI to understand intent and context, just like a human team member. With Peach, businesses can automatically answer customer questions, qualify leads, collect documents, reengage dormant customers, and hand off conversations to humans only when needed.
How to use Peach
Start by creating a free Peach account and connecting a WhatsApp Business account — or install Peach Co-Pilot if you prefer the standard WhatsApp Business App. Next, build a focused AI agent for a specific workflow: lead qualification, onboarding, support, or recovery. Configure each agent's goals, knowledge base, guardrails, and escalation rules through the agent builder. Your team then works from a shared inbox where every automated action is visible, and any conversation can be taken over by a human with full context. Developers can extend Peach further using the REST API, custom MCPs, and webhooks connected to their CRM, data warehouse, or internal systems.
Core Features of Peach
- Micro AI agents specialized in lead qualification, onboarding, support, and abandoned-cart recovery
- Shared inbox uniting WhatsApp conversations, assignment, notes, and handoffs in one place
- Visual agent builder for configuring goals, knowledge, guardrails, and escalation rules by workflow
- REST API, webhooks, and MCP support for connecting to CRMs, data warehouses, and internal tools
- Conversation intelligence surfacing friction, sentiment, conversion signals, and unresolved themes
- Broadcast capabilities with up to 250,000 messages per month on the Scaling plan
- Voice AI agents billed at $0.015 per minute
- Peach Co-Pilot for standard WhatsApp Business App users, integrating Claude and ChatGPT
- SOC 2 Type II certification with data encrypted at rest and in transit
- Free WhatsApp pricing calculator covering 38 countries and 16 currencies
Use Cases for Peach
Peach is built for revenue-focused founders, sales managers, and D2C brands handling high volumes of WhatsApp messages with lean teams. Use it to qualify inbound leads by capturing source, intent, budget, and urgency before a sales rep joins; to collect documents and missing details during onboarding; to answer routine knowledge-base questions around the clock; and to recover abandoned carts, stalled signups, and incomplete requests automatically. The platform is trusted by teams at Koskii, Scripbox, Jupiter, Shoppers Stop, Oro Money, IARC, and Hero.
Advantages of Peach
Peach combines enterprise-grade security with fast time-to-value. AI agents respond in under one second with 99% accuracy, the reported AI resolution rate is 98%, and average setup time is 24 hours. As an official Meta technology partner, Peach uses only authorized WhatsApp APIs, and it passes through Meta's wholesale rates with zero markup — while other BSPs commonly add 2–21% on top. For a team sending 10,000 marketing messages to India monthly, switching to Peach can save an estimated $190–$420 per month.
Pricing and Plans
Peach offers a freemium model. The Free plan is $0/month and includes 1 team member, shared inbox, WhatsApp calls, basic AI agents, and MCP support; AI credits are billed pay-as-you-go at 2x the standard rate. Paid plans start at $69/month for Essentials (3 agent seats, 500 AI credits/month, 10,000 broadcasts/month). Growing is $149/month (up to 10 agent seats, 2,000 AI credits, 100,000 broadcasts, round-robin assignment, WhatsApp support). Scaling is $299/month (25 agent seats, 5,000 AI credits, 250,000 broadcasts, fast-tier priority, success manager and SLAs). Enterprise pricing is custom with annual contracts, security reviews, dedicated engineers, and white-glove support. Additional AI credits cost $5 per 1,000 credits. Peach Co-Pilot is available separately for $8/month.
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