Peek Overview
Peek is a comprehensive leasing automation platform specifically designed to revolutionize the way multifamily properties attract, engage, and convert prospective tenants. It reinvents the apartment search by creating an end-to-end, self-service leasing experience. The platform integrates three core technologies: high-fidelity 3D virtual tours, automated self-guided tours (SGTs), and a sophisticated AI leasing assistant. This powerful combination turns a standard property website or ILS (Internet Listing Service) page into a dynamic, 24/7 digital storefront that works tirelessly to secure leads.
The primary goal of Peek is to make buying and leasing decisions easier for prospects at every stage of their journey. It provides an immersive, unit-level 3D tour experience that allows potential renters to explore every detail of a specific apartment from anywhere in the world. This not only improves lead conversion but also ensures that the prospects who schedule in-person visits are highly qualified and genuinely interested, saving valuable time for on-site staff.
How to use Peek
Using Peek is designed to be a seamless, low-effort process for property management teams:
- Content Creation & Automation: Peek's 'Autoscan' feature automates the creation of unit-level 3D tours. When a unit becomes available, the system handles the scheduling, reminders, and coordination to get the space scanned, minimizing the logistical chaos for staff.
- Integration: The platform seamlessly integrates with major Property Management Systems (PMS), CRMs, and ILS platforms. This ensures that data remains consistent across all systems without manual entry.
- Content Distribution: Once created, the 3D tours and updated listing information are automatically distributed across the property's website and all relevant ILS channels. This ensures prospects always see the most current availability and interactive content.
- Prospect Engagement: Prospects interact with the 3D tours and can ask questions anytime via the AI assistant. The AI provides instant answers, qualifies leads, and can guide them to the next step, such as scheduling a self-guided tour.
- Self-Guided Tours: For qualified leads, the platform facilitates access for in-person, self-guided tours, further automating the leasing journey and reducing the need for staff to be present for every showing.
- Analytics & Reporting: Property managers can access a dashboard with powerful insights into lead engagement, tour popularity, AI interaction, and overall leasing performance to make data-driven decisions.
Core Features of Peek
- Unit-Level 3D Virtual Tours: High-definition, interactive 3D tours for specific available units, not just model apartments.
- AI Leasing Assistant: A 24/7 conversational AI that answers prospect questions, provides information, qualifies leads, and reduces lead fatigue.
- Self-Guided Tours (SGTs): A fully automated system for prospects to tour properties on their own schedule, managed through the platform.
- Automated Content Management & Distribution: Automatically creates and syndicates 3D tours and listing information to property websites and ILS.
- Seamless Data Integrations: Connects with major PMS, CRM, and other essential leasing tools for a unified workflow.
- Peek Autoscan: An automated system for coordinating and creating new 3D tour content with every new availability.
- Powerful Analytics: Provides detailed reports and insights on lead sources, engagement metrics, and conversion funnels.
Use Cases for Peek
Peek is ideal for various stakeholders in the multifamily industry:
- Property Marketers: To stand out in a crowded market, triple prospect engagement, and attract high-quality leads by offering an interactive, 24/7 leasing experience.
- Property Managers & Operations Teams: To centralize operations, reduce the manual workload on site-teams, and automate repetitive tasks like answering initial inquiries and scheduling tours.
- Owners & Asset Managers: To accelerate lease-ups for new developments, increase Net Operating Income (NOI) by reducing vacancy loss, and gain portfolio-wide insights into leasing performance. A case study with Dermot showed that 54% of units were pre-leased using Peek's unit-level 3D tours.
Advantages of Peek
The platform offers significant advantages over traditional leasing methods:
- Increased Revenue & Reduced Vacancy: By engaging and converting leads faster, Peek helps minimize the time units remain vacant.
- Operational Efficiency: Designed to be 'zero-work' for site teams, it automates key parts of the leasing funnel, reducing staff turnover and freeing up time for high-value tasks.
- Enhanced Prospect Experience: Offers a convenient, transparent, and engaging way for prospects to find their next home, improving satisfaction and conversion rates.
- Scalability: The platform can be effortlessly implemented across an entire portfolio, ensuring consistency and efficiency at scale.
- Data-Driven Decisions: Powerful analytics provide clear insights to optimize marketing spend and leasing strategies.
Pricing and Plans
Peek offers a tiered pricing structure to fit different needs:
- 3D Marketing: Starts at $1,200/year. This plan includes 3D Virtual Tours, Content Management, and Property-level Analytics. It's ideal for properties looking to enhance their online marketing presence.
- 3D Leasing: Custom pricing. This plan includes all features of '3D Marketing' and adds the Conversational AI assistant to automate lead management.
- Total Leasing: Custom pricing. This is the most comprehensive plan, including all features of '3D Leasing' plus Self-Guided Tours for complete end-to-end automation of the leasing journey.
Custom quotes for the '3D Leasing' and 'Total Leasing' plans can be obtained by contacting their sales team.
Traffic
Latest traffic
Status
Monthly traffic trend
- 2025-9: 50.4K
- 2026-1: 67.3K
- 2026-2: 91.1K
- 2026-3: 101.7K
- 2026-4: 102.8K
- 2026-5: 99.6K
Geography
Top 5 countries / regions
- 🇺🇸United States98.0%
- 🇮🇳India1.2%
- 🇮🇹Italy0.5%
- 🇩🇪Germany0.2%
Traffic sources
| Source type | Percentage |
|---|---|
Direct | 73.0% |
Referral | 21.0% |
Email | 6.0% |
Top keywords
| Keyword | Cost per click |
|---|---|
| 1023 3rd street | $0.00 |
| monogram apartments | $0.00 |
| peek | $1.63 |
| peek ai | $6.68 |
| peek properties | $0.00 |
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