Accurment

Accurment is a sophisticated web application that integrates the principles of human behavioral science with advanced artificial intelligence to revolutionize marketing strategy and execution. Developed by renowned marketing professors Dr. Billy Sung (Curtin) and Dr. Felix Septianto (UQ), Accurment aims to eliminate marketing guesswork, providing businesses and marketers with a scientific foundation for growth. It offers a proprietary, expert-curated behavioral insights knowledge base, ensuring recommendations are not only insightful but also highly credible and actionable.

How to use Accurment

Users can start by registering for the free behavioral science AI chat to get on-demand questions answered. For full features, users can upgrade to a paid plan. The platform allows users to generate comprehensive marketing plans using the Strategy Builder, test campaign effectiveness with a simulated audience via the A/B Simulator, and measure post-campaign impact, ROI, and budget allocation using the Impact Optimiser. Additionally, Accurment Chat and Tools provide toolkits for problem diagnosis and data interpretation, while Accurment Instant (a bookmarklet) offers quick behavioral insights for copy analysis.

Core Features of Accurment

• Strategy Builder: Generate comprehensive marketing plans in minutes.
• A/B Simulator: Test marketing strategies with simulated audiences pre-launch for clarity.
• Impact Optimiser: Conduct marketing mix modelling, analyze attribution, measure ROI, and optimize budget post-campaign.
• Accurment Chat and Tools: Access on-demand behavioral science insights, toolkits for problem diagnosis, data interpretation, and metrics development.
• Accurment Instant: A bookmarklet for quickly analyzing copy for behavioral insights.

Use Cases for Accurment

Accurment is ideal for developing robust, science-backed marketing strategies for product launches or market entry. It's used for pre-testing campaign concepts and messaging to predict audience response and optimize performance before launch. Marketers can leverage it to measure the true impact and ROI of marketing campaigns, justifying spend and refining future strategies. It also helps in gaining deeper consumer insights for content creation, ad copy, and overall brand messaging, and streamlining the strategic planning process for agencies and in-house marketing teams, saving time and resources.

Advantages of Accurment

Accurment offers several key advantages, including being Scientifically Backed by leading marketing professors with extensive research and consulting experience, ensuring expert-level insights. It is AI-Powered with Curated Insights, utilizing AI with a unique, expert-curated behavioral insights knowledge base for more credible and adoptable strategies. The platform provides Enhanced Credibility and Adoptability, with strategies rated significantly more credible and adoptable by marketers compared to generic AI tools. It ensures Time and Resource Efficiency by accelerating strategic planning, campaign testing, and impact measurement, leading to faster and smarter decision-making. Accurment offers End-to-End Strategic Support with tools for every stage of the marketing lifecycle, from planning and pre-launch testing to post-campaign optimization. Furthermore, Data Privacy is prioritized, with all user data secured with 256-bit encryption and never used for training AI models.

Pricing and Plans

Accurment offers two main plans:

• PRO: Priced at $199/month. This plan includes Strategy Builder, A/B Simulator, Impact Optimiser, Accurment Chat and Tools, and Accurment Instant (Bookmarklet).
• BESPOKE: Custom pricing, available upon contact. This plan includes everything in Pro, plus Dedicated Expert Consultation, One-on-One Onboarding, Priority Support, and Quarterly Check-up.

Users can also register to try the free behavioral science AI chat before upgrading for full features.