Eyrene

Eyrene is a comprehensive digital merchandising platform designed to revolutionize retail execution for consumer packaged goods (CPG) and retail enterprises. At its core, Eyrene leverages a patented, powerful mobile image recognition technology that empowers field representatives to conduct shelf audits with unprecedented speed and accuracy. This AI-driven solution provides all the necessary components for a tailor-made digital merchandising implementation, transforming traditional, time-consuming manual checks into an efficient, data-driven process.

The platform operates in real-time, allowing sales reps and merchandisers to capture images of store shelves and instantly receive analysis and feedback. The technology accurately recognizes products, price tags, promotional materials, and point-of-sale (POS) displays. A key differentiator is its ability to function flawlessly without an internet connection, a critical feature for field teams working in locations with poor connectivity. The mobile application is optimized for both Android and iOS, with a special focus on performance on budget-friendly devices, making it accessible to large, distributed teams.

How to use Eyrene

The workflow is designed for seamless integration into daily retail operations:

1. Configuration: In the enterprise web portal, managers set up master data, including stores, routes, product catalogs (planograms), tasks, and specific KPIs to be tracked.
2. Field Execution: A merchandiser or sales representative visits a retail store and uses the Eyrene mobile app to take photos of the relevant shelves, displays, or coolers.
3. Real-Time Analysis: The app's AI engine immediately analyzes the images on the device. It identifies every product, price, and promo, comparing the real-world situation to the predefined planogram or business rules.
4. Instant Insights & Correction: The app instantly calculates critical KPIs and displays the results. If it detects issues like out-of-stocks, incorrect pricing, or planogram non-compliance, it provides actionable feedback, enabling the rep to fix the problems during the same store visit.
5. Data Synchronization: Once an internet connection is available, the collected data, photos, and results are automatically synced to the central server.
6. HQ Monitoring & Strategy: Back at headquarters, managers use the web portal and integrated BI dashboards to access aggregated data. They can analyze trends, compare performance across regions or teams, and make informed strategic decisions.
7. Supervisor Oversight: Supervisors can use a special mode in the mobile app to get real-time updates on their team's visits, review photos, and assign ad-hoc tasks on the fly.

Core Features of Eyrene

• Mobile Image Recognition: Patented technology for real-time, offline recognition of products, price tags, promotions, and POS materials on both Android and iOS.
• Advanced KPI Engine: Automatically calculates key industry KPIs such as Share of Shelf (SOS), On-Shelf Availability (OSA), Out-of-Stock (OOS), brand block compliance, and planogram adherence. Limitless customization is available.
• Enterprise Web Portal: A sophisticated command center for managing all aspects of the merchandising process, including stores, routes, tasks, products, users, and data import/export rules.
• Integrated BI Dashboards: Utilizes Microsoft PowerBI Embedded to provide powerful data visualization and business intelligence without requiring separate licenses or training. Custom dashboards can be developed.
• Rich Integrations and API: Offers extensive integration capabilities via REST, SQL, ESB, and file exchange to connect with existing IT landscapes like ERP or CRM systems. Whitelabel solutions are also possible.
• Supervisor Mobile App: A dedicated mode for team leaders to monitor field activities, review results, and manage their subordinates in real-time.
• Professional Services & Support: Offers expert customization, implementation, and ongoing technical support to tailor the solution to specific business needs and ensure user success.

Use Cases for Eyrene

Eyrene is trusted by global leaders across various sectors:

• Global FMCG Brands: Used to monitor product visibility, track competitor activity, and ensure promotional campaigns are executed correctly across thousands of retail outlets, maximizing sales lift.
• Beverage Producers: A leading beer producer leverages Eyrene to audit cooler placement, ensure brand block integrity, and track on-shelf availability in both on-trade (bars) and off-trade (retail stores) channels.
• Dairy and Fresh Food Companies: A major milk manufacturer uses the platform for real-time shelf audits, verifying product freshness, checking planogram compliance, and minimizing out-of-stocks in the fast-moving dairy section.
• Infant Nutrition: Ensures that sensitive products like infant formula are displayed according to strict brand and regulatory standards, maintaining brand integrity and consumer trust.

Advantages of Eyrene

Implementing Eyrene provides significant competitive advantages:

• Efficiency and Productivity: Drastically reduces the time spent on manual shelf audits, allowing field reps to visit more stores or focus on value-added activities.
• Unmatched Accuracy: AI-driven recognition eliminates human error, providing reliable and consistent data for decision-making.
• Immediate Corrective Action: Real-time feedback empowers field staff to fix merchandising issues on the spot, directly impacting sales and brand presence.
• Full Offline Functionality: Guarantees uninterrupted operation regardless of network availability, a crucial advantage for field-based teams.
• Strategic Business Intelligence: Transforms raw field data into clear, actionable insights for strategic planning, performance evaluation, and supply chain optimization.

Pricing and Plans

Eyrene offers enterprise-level solutions with pricing tailored to the specific needs of each client. The cost is typically based on factors such as the number of users, the scope of features required, the volume of data processing, and the level of customization and professional services. To get a detailed proposal and understand how Eyrene can benefit your organization, it is recommended to book a product demo through their official website.