facia Overview
Facia is a leading global provider of AI-driven identity verification and security solutions. Founded in 2022, the platform was created to address the growing threat of sophisticated digital identity fraud, including deepfakes and spoofing attacks. Facia offers a comprehensive suite of tools designed to build trust and maintain security in online interactions. It serves a diverse range of industries in over 190 countries, helping businesses to securely onboard users, prevent fraud, and comply with international regulations.
How to use facia
Facia is designed for seamless integration into existing business workflows through its powerful API and Web SDKs.
- Integration: Developers can quickly integrate Facia's verification services into their websites or mobile applications using the provided API and SDKs.
- User Capture: During a process like onboarding or checkout, the end-user is prompted to take a real-time selfie or a short video. For document verification, they will also be asked to capture an image of their government-issued ID.
- AI-Powered Analysis: Facia's AI engine instantly analyzes the submitted data. It performs a liveness check to confirm the user is physically present, scans for any signs of deepfakes or spoofing, estimates the user's age, and matches the selfie biometrics against the photo on the ID document.
- Receive Instant Results: The system delivers a clear verification outcome in seconds. This allows businesses to automate and accelerate their decision-making processes, such as approving new accounts, authorizing transactions, or granting access to age-restricted content.
Core Features of facia
- Deepfake Detection: Utilizes advanced AI algorithms to detect and block AI-generated fake videos, images, and avatars in real-time, protecting against sophisticated fraud.
- Liveness Detection: Offers world-class 3D liveness detection that can thwart over 53 different types of spoofing attacks, including printed photos, screen replays, and 3D masks, with results delivered in under a second.
- AI-Powered Age Verification: Accurately estimates a user's age from a selfie using facial biometrics. This enables businesses to enforce age restrictions and comply with regulations like COPPA and Challenge 25 without requiring physical documents.
- Face Matching & Search: Provides high-precision 1:1 face matching to compare a user's selfie with their ID photo, and 1:N face search to check against a database for duplicates or blacklisted users.
- Document Verification: Automates the verification of government-issued identity documents from around the globe, ensuring authenticity and validity.
- Global Compliance: The platform is built to help businesses meet global Know Your Customer (KYC) and Anti-Money Laundering (AML) requirements.
Use Cases for facia
Facia's technology is versatile and applicable across numerous sectors:
- Financial Services & Fintech: Secure and automated KYC/AML compliance for banks, crypto exchanges, and payment platforms.
- iGaming & Betting: Robust age verification to prevent underage gambling and ensure regulatory compliance.
- Dating & Social Media: Enhances user safety by verifying profiles and preventing romance scams and catfishing.
- E-commerce: Prevents account takeover and payment fraud by verifying user identity during high-risk transactions.
- Hiring & Recruitment: Verifies the identity of remote job applicants to prevent fraud in the hiring process.
- Sharing Economy: Ensures that the person using a service (e.g., ride-hailing, home-sharing) is the registered and verified user.
Advantages of facia
Facia provides a competitive edge through its focus on speed, accuracy, and security. Key advantages include its ability to achieve over 90% deepfake detection accuracy, a sub-1% false match rate, and verification speeds of one second. This combination ensures a frictionless user experience, leading to higher conversion rates (up to 95% first-time pass rates) while providing robust protection against evolving fraud tactics. Its flexible integration options and global coverage make it a scalable solution for businesses of all sizes.
Pricing and Plans
Facia offers a flexible pricing structure to suit different business needs:
- Pay As You Go: Perfect for startups and businesses with lower verification volumes (
- Enterprise: A custom plan for larger businesses with high verification volumes (>1000 checks/month). It offers significant volume discounts and includes premium features such as an analytics dashboard, priority support, Web SDKs, and on-premise deployment options. Businesses can contact sales for a custom quote.
Traffic
Latest traffic
Status
Monthly traffic trend
- 2025-9: 132.3K
- 2026-1: 114.9K
- 2026-2: 76.4K
- 2026-3: 75.4K
- 2026-4: 74.1K
- 2026-5: 95.1K
Geography
Top 5 countries / regions
- 🇺🇸United States45.8%
- 🇮🇳India20.9%
- 🇬🇧United Kingdom12.2%
- 🇳🇬Nigeria10.9%
- 🇧🇷Brazil10.1%
Traffic sources
| Source type | Percentage |
|---|---|
Direct | 53.9% |
Referral | 43.5% |
Email | 2.5% |
Top keywords
| Keyword | Cost per click |
|---|---|
| deepfake detection | $3.79 |
| facecheck | $0.70 |
| face check id | $0.58 |
| facecheck id | $0.56 |
| face id check | $0.91 |
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